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Sr. Data Marketing Analyst

Knoxville, Tennessee | Job #313751

A growing full-service advertising agency is seeking a Senior Data Marketing Analyst to join Knoxville, TN team for a direct hire/full-time opportunity. The Senior Data Marketing Analyst must have strong working knowledge of business analytics marketing, digital media intellect, and excellent communication skills. 

Senior Data Marketing Analyst Responsibilities:
  • Plan, execute, evaluate and communicate data-driven, digital marketing results and actionable insights 
  • Develop and execute measurement and testing plans for cross channel media 
  • Analyze customer segmentation and sales funnel 
  • Consult with clients and colleagues on measurement techniques and strategies • Assess client media programs 
  • Interpret media marketing data and effects ROI and KPI’s, and deliver insights and appropriate actions (deep dive analyses, dashboards, infographics, etc.)

Senior Data Marketing Analyst Requirements:
  • Expert knowledge of traditional and digital marketing 
  • Expert knowledge of Google Analytics, Adobe Analytics and other relevant tools 
  • Advances ad trafficking/ad serving platform knowledge, including Doubleclic 
  • Working knowledge of Adobe Tag Manager or Google Tag Manager 
  • Ability to deliver against quick deadlines and manage multiple projects 
  • A Bachelor’s Degree in Marketing, Analytics or equivalent work experience 
  • 4 years of prior experience working within business/marketing/data analytics 
  • Experience reporting on LTV analysis and customer insights 
  • Prior experience presenting analyses to large and small groups 
  • Ability to simplify complex problems and strong collaboration skills Preferred, not required: 
  • Master’s in Marketing or Business Analytics 
  • Working knowledge within Tableau 
  • Experience with database administration or SQL 
  • Ad agency experience

Job ID:313751KK

About The BOSS Group

We make it easy for you to enjoy the work you love by providing great benefits. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

As a staffing agency dedicated exclusively to the creative, marketing and digital space, we offer temporary and full-time opportunities with corporations, associations, design agencies and non-profit organizations. With 30+ years of experience and strong client partnerships that span across the U.S., we make sure each placement is a good fit for you and our clients. The BOSS Group is an equal opportunity employer.

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