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SEO/SEM Specialist

Allentown, Pennsylvania | Job #314642

Ad Title: SEO Specialist 
Location: Allentown, PA 
Type: Perm 

We have an excellent opportunity for an advanced SEO Specialist to join a top-rate team in the Leigh Valley area! This position will be equal parts client consultant and researcher/analyst. If like to juggle multiple projects, enjoy learning and being up to date on the latest Google certifications, then we want to speak with you! We offer a great team atmosphere, continual learning and more! 

SEO Specialist Responsibilities: 
  • Develop and optimize SEO and SEM efforts across multiple search engines 
  • Launch new, and optimize performance on existing PPC (pay per click) campaigns 
  • Manage budgets and bidding of cost per click keywords 
  • Stay up to date with search industry best practices and important emerging tactics
  • Creation of organic and paid search strategies for clients 
  • Performs advanced research and analyses on search performance metrics such as quality score and competitive analyses 
  • Measures the effectiveness of SEM strategies in terms of ROI, traffic, and conversion against the overall goals of the business, making sure SEM campaigns stay aligned with business objectives 

SEO Specialist Requirements: 
  • Familiarity with advanced Google tools for web performance such as tag manager, search console, and data studio 
  • Working knowledge and understanding of HTML, WordPress, Microsoft Office, Ecommerce platforms 
  • Experience making data-driven decisions using analytics, A/B testing, and campaign reports and dashboards 
  • Solid project management and multi-tasking abilities

Job ID: 314642JK

About The BOSS Group

We make it easy for you to enjoy the work you love by providing great benefits. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

As a staffing agency dedicated exclusively to the creative, marketing and digital space, we offer temporary and full-time opportunities with corporations, associations, design agencies and non-profit organizations. With 30+ years of experience and strong client partnerships that span across the U.S., we make sure each placement is a good fit for you and our clients. The BOSS Group is an equal opportunity employer.

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