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Senior Marketing Specialist

Baltimore, Maryland | Job #316822

Ad Title: Senior Marketing Specialist 
Location: Baltimore, MD 
Type: Direct Hire

The Senior Digital Marketing Specialist will oversee departmental and enterprise level search marketing activities, inclusive of SEO, SEM and the optimization of business listings (including hospital locations, faculty and departments). This position performs research on new techniques, technology and competitors to enhance SEM and SEO capabilities and identifies areas for improvement for an array of healthcare centric clients and service lines. 

Senior Marketing Specialist Responsibilities:
  • Responsible for coordinate and monitor comprehensive marketing strategies, market research and analysis, strategic planning, marketing communications and program development required
  • Analyze and evaluate marketing performance outcomes and recommend changes to optimize the organization’s competitive position
  • Work closely with agency partners to unsure that campaigns and projects are managed effectively and optimized where necessary

Senior Marketing Specialist Requirements:
  • Bachelor's degree in Marketing
  • Must have experience in healthcare industry to be considered
  • 3+ years' experience in managing paid and organic search marketing campaigns
  • Working knowledge of online marketing, SEO, SEM, display advertising, website reporting tools and web analytics
  • Marketing communications or corporate communications writing and editing experience
  • Working knowledge and experience using content management systems, social media tools and related web applications

Job ID: 316822LM


About The BOSS Group

We make it easy for you to enjoy the work you love by providing great benefits. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

As a staffing agency dedicated exclusively to the creative, marketing and digital space, we offer temporary and full-time opportunities with corporations, associations, design agencies and non-profit organizations. With 30+ years of experience and strong client partnerships that span across the U.S., we make sure each placement is a good fit for you and our clients. The BOSS Group is an equal opportunity employer.

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