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Senior Marketing Specialist

Bloomfield, Connecticut | Job #311480

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Ready for a new job? We are looking for a talented Senior Marketing Specialist for a temporary hire in Bloomfield, CT. The candidate for this position must be strong marketer, ideally with experience in direct-to-consumer and business-to-business marketing. This position requires a flexible problem-solver who enjoys working in a dynamic environment. The ideal candidate can work independently with some guidance and is a strong collaborator who can work with a variety of marketing and business partners.

Senior Marketing Specialist Responsibilities:
  • Develop strategic campaign and creative briefs
  • Engage marketing communications and other marketing partners to kick-off projects
  • Independently lead assigned marketing projects and execute campaigns within budget and timeline
  • Work with marketing communications team to ensure that final deliverables and execution meet project goals and objectives and align with quality expectations
  • Support development of quarterly internal newsletter, ad hoc presentations for Exchange partner meetings and other conferences/events
  • List Management: work with business partners to acquire and maintain required data 
  • Analytics: work with customer relationship marketing, digital, and analytics teams to ensure proper tracking is in place to measure campaign results
  • Participate in development of key marketing programs across audiences including direct to consumer acquisition and retention programs (digital, social, email, direct mail) and broker marketing programs
  • Support development of marketing strategies and plans (as needed/as determined)
Senior Marketing Specialist Requirements:
  • Ability to understand the marketing strategy, plan, tactics, marketing terminology, and concepts. 
  • Direct to consumer marketing experience; experience in developing and executing campaigns across channels/tactics (digital, social, email, direct mail, events)
  • B2B marketing experience; experience developing messaging and campaigns for business audiences
  • Ability to leverage data and insights and gather input and feedback from a diverse set of partners to develop sound recommendations
  • Understanding of key direct marketing success metrics (open, click-through rate, response rate, conversion rate, ROI, lift)
  • Strong project management skills; ability to handle multiple projects at once and deliver on time, on budget and in line with quality expectations.
  • Flexibility to adjust to accommodate frequent changes in direction and priorities
  • Ability to collaborate, seek and incorporate input from a number of diverse matrix partners across the marketing organization and across the business
  • Strong MS Office skills, including advanced Excel and PowerPoint
  • Bachelor’s degree in Marketing, Business or equivalent field or work experience
  • 5+ years experience in direct to consumer marketing

About The BOSS Group:
We offer an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program. 

A specialist in placing creative, marketing and digital talent, The BOSS Group, offers temporary and direct hire/full-time positions with corporations, associations design agencies and non-profit organizations across the U.S. With 28 years of experience staffing and recruiting top creative talent we seek the best placement for you.  The BOSS Group is an equal opportunity employer. 

Where Talent and Opportunity Meet 
www.thebossgroup.com.  

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Job ID: 311480MB


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