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Senior Marketing Manager

Rockville, Maryland | Job #314779

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Fantastic opportunity for a Senior Marketing Manager! Our client is seeking a talented Sr. Marketing Manager for a temp-to-hire located in Rockville,MD.  For this position, you will be responsible for marketing a portfolio of products; as well as leading integration efforts between marketing, content and data platforms to create an interconnected, dynamic marketing technology ecosystem. 

Senior Marketing Manager Responsibilities:
  • Produces and manages marketing and advertising for multiple educational product lines 
  • Works collaboratively with product line managers to plan and execute outreach across multiple marketing channels, including: email, direct mail, print advertising, online advertising, cost-per-click (CPC) advertising etc., and work with team members to leverage social media and public relations outreach 
  • Creates content for the website that creatively communicates solutions and need for product; follow web writing best practices; optimize keywords for search engines 
  • Cross-functionally collaborates to identify customer needs and opportunities 
  • Critically measures and reports on campaign ROI and provide constructive recommendations for future directions 
  • Oversees project budget, scope, schedule and resources; including budget development Serves as subject-matter expert for marketing technology and interacts with cross-functional business and technical teams 
  • Help to evaluates the impact of marketing technology to quantify contribution to revenue and retention 
  • Mentors and trains marketing team members on marketing technology functionality and use

Senior Marketing Manager Requirements:
  • BA in marketing or related field 
  • 7-10 years experience with marketing 
  • Strong writing skills 
  • Strong marketing background- passionate about technology 
  • Digital marketing background 
  • Analytics experience- background with Google Analytics, Google Adwords 
  • Understanding of content management systems 
  • Marketing automation- email platforms that are sophisticated and can provide marketing automation 
  • Strong social media background 
  • A/b testing experience for marketing messaging

JobID:314779LW


About The BOSS Group

We make it easy for you to enjoy the work you love by providing great benefits. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

As a staffing agency dedicated exclusively to the creative, marketing and digital space, we offer temporary and full-time opportunities with corporations, associations, design agencies and non-profit organizations. With 30+ years of experience and strong client partnerships that span across the U.S., we make sure each placement is a good fit for you and our clients. The BOSS Group is an equal opportunity employer.

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