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Senior Marketing Account Manager

Columbia, Maryland | Job #312091

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We have the Senior Marketing Account Manager position you seek! Take a peek at this direct hire/full-time opportunity in Columbia, MD. For this position, the Senior Marketing Account Manager will be responsible for developing and executing cost-effective and innovative marketing strategies to meet program and organizational objectives. The Senior Marketing Account Manager is responsible for developing a detailed knowledge of customers and markets to ensure that all marketing activity aligns with and supports client program goals. Must have a strong background in Demand Generation, Analytics, Budget Management and Strong Marketing Campaign Strategy experience. 

Senior Marketing Account Manager Responsibilities:
  • Territory the individual will be responsible for in MidAtlantic Region: Baltimore, MD.
  • Work closely with Program Managers, who oversee the client’s energy efficiency programs, as well as internal and client marketing staff to develop strategy and create and execute marketing plans, budgets and programs, both short and long range, to drive participation in the client’s programs and meet client goals.
  • Plan and oversee cost-effective, targeted program advertising and promotional activities that adhere to the client’s brand guidelines, including PR, advertising, collateral, social media, digital and mobile communications, coop advertising, events and community mobilization, and direct and email.
  • Prepare creative briefs and collaborate with creative services team on the development and delivery of marketing deliverables that are in support of our clients’ objectives
  • Proactively bring an ongoing stream of new marketing ideas to the program team and client. 
  • Maintain excellent communications with and be responsive to clients, internal staff, participating contractors and builders, trade allies, and regional and local community groups.
  • Assist clients, contractors, and trade allies to fulfill advertising, public relations, communications and co-op advertising and promotional requests.
  • Assist with financial and business management responsibilities such as: estimating; billing; reporting on and invoicing for marketing fees and expenses; co-op advertising requests; and documentation.

Senior Marketing Account Manager Requirements:
  • Bachelor’s degree in marketing, business or other related field, with marketing, advertising or communications preferred
  • 7-10  years of marketing experience required with relevant regulated industry experience preferred, such as government, utility or banking
  • Highly seasoned project management skills with the ability to lead internal teams and and/or manage relationships with a strategy or marketing consulting vendors
  • Comfortable working with data, numbers, basic math and using MS Excel proficiently.
  • Ability to define and write program relevant go-to-market strategy, plans, creative briefs and executional tactics in support of plan success metrics
  • Ability to move seamlessly from strategic to tactical execution within tight deadlines
  • Outstanding communication skills and proven abilities as a team collaborator
  • Ability to support multiple projects simultaneously and deliver to tight deadlines
  • Highly organized and process-oriented with a strong attention to detail
  • Ability to influence, collaborate and excel in large, complex organizational structures with rapidly changing environments and shifting priorities
  • Strong analytical capabilities with knowledge of database marketing and analytics


About The BOSS Group:

A specialist in placing creative, marketing and digital talent, The BOSS Group, offers temporary and direct hire/full-time positions with corporations, associations design agencies and non-profit organizations acr
oss the U.S. With 28 years of experience staffing and recruiting top creative talent we seek the best placement for you.  The BOSS Group is an equal opportunity employer. 

Where Talent and Opportunity Meet 
www.thebossgroup.com.  

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