Senior Director of Marketing (Direct Response)

Timonium, Maryland | Job #311069

Apply
We have your next position available! Our client is looking for a talented Senior Director of Marketing (Direct Response) for a direct hire/ full-time opportunity located in Towson, MD. The successful candidate for this Senior Director of Marketing position will set the vision, strategy and focus for the marketing data analytics competency. This is a high-impact senior leader role that requires in-depth familiarity and comfort in working with a variety of data sources to measure the effectiveness and ROI of activities and campaigns. This Senior Director of Marketing position reports directly to the Chief Marketing Officer and includes frequent interaction with the Leadership Team and the CEO. 

Senior Director of Marketing Responsibilities:
  • Create and oversee the data analytics vision, strategy, and related operational requirements 
  • Work with company stakeholders to identify and develop needed tools and services including modeling, dashboards, regular and ad-hoc reports
  • Create, model and implement new marketing data architecture and analytics solutions
  • Develop and institutionalize repeatable processes for data analysis and reporting
  • Lead the ongoing management of Media Mix models to optimally allocate marketing spend
  • Work with Traditional and Digital leaders to optimize spend with agencies and help inform staffing at the Call Center
  • Work with the CIO and his team to define, scope and lead the development of an Enterprise Marketing Database that serves as the primary source of record for prospect, client, caregiver and alumni information
  • Lead the analysis of large data sets to discover trends, identify performance metrics and uncover optimization opportunities

Senior Director of Marketing Requirements:
  • Bachelor’s Degree required 
  • 8 plus or more years of relevant work experience working in the areas of business intelligence, marketing analytics and data science experience.
  • Hands on experience in application analytics, AB testing and other standard approaches to understanding how users interact with products and services.
  • Experience with Data Mining, Natural Language Processing, Statistical Analysis, Machine Learning, and computational statistics.
  • Several years of relevant work experience in a consumer or enterprise SaaS environment
  • Demonstrated ability to drive cross-functional teams to meet business objectives and influence co-workers and external stakeholders, fostering strong working relationships.
  • Experienced at translating technical theory into business impact terms
  • Strong managerial, leadership, and strategic thinking skills.
  • Sophisticated understanding of statistical analysis, experience with statistical and predictive modeling analysis tools.
  • Experience with relational databases and SQL, audience segmentation, conversion attribution and modeling.
  • Ability to communicate complex quantitative analysis in a clear, precise, actionable and effective manner.
  • Skilled in developing and leading team toward common goals and strategic objectives.
  • Knowledge of best practices and industry trends in data analytics
  • Experience with relational databases and SQL, audience segmentation, conversion attribution and modeling.
  • Skilled in developing and leading team toward common goals and strategic objectives.
  • Knowledge of best practices and industry trends in data analytics

About The BOSS Group:
We offer an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program. 

A specialist in placing creative, marketing and digital talent, The BOSS Group, offers temporary and direct hire/full-time positions with corporations, associations design agencies and non-profit organizations across the U.S. With 28 years of experience staffing and recruiting top creative talent we seek the best placement for you.  The BOSS Group is an equal opportunity employer. 

Where Talent and Opportunity Meet 
www.thebossgroup.com.  

Connect with us on Facebook 

Job ID:311069LM
SHARE JOB

Processing...