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Senior Director of Lead Generation

Levitown, Pennsylvania | Job #317591

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Ad Title: Senior Director of Lead Generation 
Location: Levitown, PA 
Type: Direct Hire 

The Senior Director of Lead Generation is responsible for leading and overseeing all marketing lead generation efforts in order to increase brand awareness and drive revenue to the company. This position will be responsible for all aspects of digital marketing, print and production, various outreach programs and marketing campaigns that drive leads to the company. 

Senior Director of Lead Generation Responsibilities:
  • Maintain and establish relationships with outside marketing vendors
  • Track and report on all vendor performance
  • Maintains frequent measurement on ROI and results of marketing channels and campaigns
  • Drive digital marketing performance through strategic growth across website and digital programs owning the metrics and KPI attainment for the digital marketing funnel for lead generation and conversion rates
  • Successfully lead and develop corporate marketing campaigns
  • Manage and oversee various customer community platforms including the company website in order to drive engagement and business goals and objectives
  • Collaborate with the marketing team to measure content effectiveness and strategy
  • Work with leaders across the department to align goals with business objectives
  • Work with the field sales team and internal customers to develop campaigns and provide materials needed
  • Proactively identify digital technology innovation and opportunities for growth
  • Assist the National VP of Sales and Marketing with special projects as needed

Senior Director of Lead Generation Requirements:
  • To perform this job successfully, an individual must be able to perform each essential duty satisfactorily
  • The requirements listed below are representative of the knowledge, skill, and/or ability required
  • Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions
  • Bachelor’s Degree in Marketing preferred
  • Experience within the consumer services industry strongly preferred
  • Minimum of 7-10 years’ experience in a diverse marketing background including but not limited to digital marketing, print and production and outreach
  • Prior management experience required
  • Experience working for a multi-site, multi-state organization preferred

Job ID: 317591RC

About The BOSS Group

We make it easy for you to enjoy the work you love by providing great benefits. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

As a staffing agency dedicated exclusively to the creative, marketing and digital space, we offer temporary and full-time opportunities with corporations, associations, design agencies and non-profit organizations. With 30+ years of experience and strong client partnerships that span across the U.S., we make sure each placement is a good fit for you and our clients. The BOSS Group is an equal opportunity employer.

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