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SEM / SEO Specialist

Baltimore, Maryland | Job #316055

Ad Title: SEM / SEO Marketing Specialist 
Location: Baltimore, MD 
Type: Direct Hire

TBG has a client seeking to hire an Online Marketing SEM / SEO Specialist to join their team! This position performs research on new techniques, technology and competitors to enhance SEM and SEO capabilities and identifies areas for improvement for an array of healthcare centric clients and service lines. The senior specialist will create strategies with prominent search engines, develop and test new keywords, manage Pay-Per-Click campaigns, analyze click-through data, conduct research and identify synergies between SEO and SEM. 

SEM / SEO Marketing Specialist Responsibilities:
  • Working knowledge of online marketing, SEO, SEM, display advertising, website reporting tools and web analytics
  • Strong understanding of search engine marketing trends Marketing communications or corporate communications writing and editing experience 
  • Working knowledge and experience using content management systems, social media tools and related web applications 
  • Knowledge of HTML & CSS and specialized software such as ASP online software, CMS, Adobe Suite, GoogleDocs, SEMRush, etc

SEM / SEO Marketing Specialist Requirements: 
  • 5+ years’ experience in managing paid and organic search marketing campaigns. data driven approach with a solid understanding in conversion rate optimization, paid user acquisition, web analytics, etc
  • Strong analytical skills Ability to cultivate metrics and identify meaningful trends
  • Google Ad Words is required to be considered 
  • Some experience with Google Tag Manager
  • Google Web Master is highly preferred 
  • Requires a Bachelor's Degree preferably in Marketing or Communications

Job ID: 316055LM

About The BOSS Group

We make it easy for you to enjoy the work you love by providing great benefits. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

As a staffing agency dedicated exclusively to the creative, marketing and digital space, we offer temporary and full-time opportunities with corporations, associations, design agencies and non-profit organizations. With 30+ years of experience and strong client partnerships that span across the U.S., we make sure each placement is a good fit for you and our clients. The BOSS Group is an equal opportunity employer.

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