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SEM Manager

Millburn, New Jersey | Job #311509

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Do you consider yourself 'ahead of the curve'? Would you want to be leading the charge to apply artificial intelligence in SEM campaigns for healthcare marketers. Check this out! We are looking for a direct hire/full-time, SEM Manager to join our client’s team in Millburn, NJ.. By using AI to analyze marketing data, we’re extracting insights that provide competitive advantage and leaving our competitors scrambling to catch up. As SEM Manager, you will create the strategies that others will eventually mimic.

SEM Manager Responsibilities:

  • Responsible for oversight, management, and performance of our clients’ paid search accounts
  • Review AdWords, Bing Ads, Facebook Ads, and LinkedIn Ad campaigns; and make suggestions based on performance
  • Perform daily bid management and execute optimizations
  • Create and implement proposed pay-per-click (PPC) campaigns
  • Perform keyword analysis and maintain negative keyword lists in
  • Google AdWords
  • Design and execute A/B testing in ad words
  • Make recommendations about on-page A/B testing for conversion
  • optimization
  • Recommend and develop ad copy for PPC campaigns
  • Recommend proposed changes to ad copy, campaigns, and target
  • audiences
  • Recommend PPC-optimized landing pages and manage execution of approved strategies
  • Actively monitor running campaigns and maintain balance in spending client budgets
  • Create PPC reports that include click-through rate (CTR), conversions, bounce rates, and more
  • Be the go-to for answers about AdWords functionality and data 

 


SEM Manager Requirements:

 

 

  • 5 years of experience working in SEO/SEM providing guidance for website optimizations, and creating PPC campaigns
  • A strong working knowledge of Google Adwords and Bing Ads
  • A strong working knowledge of Google Analytics & GTM
  • In-depth knowledge of how to set up dashboards and use Google 360
  • Advanced math and statistical capabilities
  • Demonstrated ability to create successful PPC campaigns
  • Demonstrated ability to create successful organic SEO strategies
  • Curiosity to question what the data are saying
  • Compulsion to find out the answers that provide insights and guidance
  • Strong working knowledge of Screaming Frog and other crawlers
  • An Understanding of Google Webmaster Tools
  • Strong command of Excel and Google Sheets, including knowledge of
  • how to perform concatenations, set up formulas, and more
  • Working knowledge of Google keyword tools
  • Experience with Raven Tools
  • Experience with Authority Labs
  • Obsessive focus on details in date ranges, data, tracking, and insights
  • Ability to communicate rationale for keywords, data, and analysis to
  • senior management and clients
  • An understanding that direction and feedback are the key to continual
  • improvement
  • Willingness to learn and desire to improve
  • Ability to provide example analytic reports and insights
  • Familiarity with app store rankings a plus
  • Familiarity with Amazon rankings a plus
  • Digital healthcare experience preferred
  • Understanding of healthcare approval process/requirements for PPC
  • Bachelor’s degree in Marketing or Mathematics (Statistics) a plus


About The BOSS Group:
A specialist in placing creative, marketing and digital talent, The BOSS Group, offers temporary and direct hire/full-time positions with corporations, associations design agencies and non-profit organizations across the U.S. With 28 years of experience staffing and recruiting top creative talent we seek the best placement for you.  The BOSS Group is an equal opportunity employer. 

Where Talent and Opportunity Meet 
www.thebossgroup.com.  

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