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Segment Marketing Senior Specialist

Bloomfield, Connecticut | Job #312630

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Fantastic opportunity for a Segment Marketing Senior Specialist! Our client is seeking a talented Segment Marketing Senior Specialist for a full-time opportunity currently located in Bloomfield, CT. For this position, you will support the Segment/Region plans/marketing initiatives to include internal and external communications and the sales plan strategies to support growth. Manage the execution of these marketing plan initiatives/tactics to ensure successful implementation and desired results. In partnership with the sales and management teams, assist in the development and execution of customer-specific, regional strategies and programs to grow the business. Support other assigned marketing initiatives and key elements of marketing planning process.

Segment Marketing Senior Specialist Responsibilities: 
  • Develop value proposition on, external positioning and messaging that recognizes Cigna’s unique capabilities and resonates with providers (physicians and hospitals)
  • Define proof points and competitive points of differentiation
  • Develop core market message and deep dive materials
  • Build internal communications strategy, including playbook for local markets
  • Ensures value prop/message and Brand consistency across all business line communications
  • Collaborate with Marketing leads within Provider Marketing team on relevant opportunities
  • Working with the Brand CoE, ensure Brand strategy aligns with provider stakeholder needs and messaging
  • Management and execution of market research, competitive intelligence and special projects
  • Identifies opportunities for Public Relations, including social listening, robust content delivery and social thought leadership presence
  • Serves as the central point of contact to network leadership; engages with Marketing COEs as appropriate
  • Identifies metrics and tracks campaign metrics and ROI; captures learnings for continuous improvement.
Segment Marketing Senior Specialist Requirements: 
  • Bachelor’s degree in Marketing or equivalent field; MBA or master’s degree in marketing preferred.
  • Minimum of 8-10 years of marketing and business strategy experience, ideally in a Sales and/or Marketing environment.
  • Health care industry experience is required.
  • Executive presence to gain confidence of and influence senior leaders and partners across the organization.
  • Ability to identify strategic needs, with little or no direction.
  • Ability to work effectively in a dynamic, rapidly changing, team-based environment across multiple functions.
  • Experience managing multiple priorities and executing strategy/initiatives within time constraints, budget and quality standards.
  • Excellent facilitation skills, as well as oral and written communications.
  • Comfortable developing executive level presentations and supporting delivery.
  • Skills in data and market research analysis, market segmentation and penetration, primary and secondary research.
  • Experience in producing marketing communications programs across various media.
About The BOSS Group:

We offer an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program. 

A specialist in placing creative, marketing and digital talent, The BOSS Group, offers temporary and direct hire/full-time positions with corporations, associations design agencies and non-profit organizations across the U.S. With 28 years of experience staffing and recruiting top creative talent we seek the best placement for you.  The BOSS Group is an equal opportunity employer. 

Where Talent and Opportunity Meet www.thebossgroup.com.  

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Job ID: 312630MM
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