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Paid Media Specialist

Johns Creek, Georgia | Job #316174

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Seeking a motivated Paid Media Specialist for a direct hire/full time opportunity to partner with clients in meeting web presence and lead generation objectives in Johns Creek, GA. The idea candidate will have at least one year of experience in Paid Media, strong written and verbal skills, and expertise in Google AdWords, Google Analytics, Facebook, Twitter, and LinkedIn. We're looking for people who are fun, results-driven, ambitious, organized, articulate and a not afraid to tackle a challenge. The Paid Media Specialist will be responsible for developing, implementing and launching campaigns for various clients in an array of industries, including automotive, software development, and e-commerce. Experience with Search Engine Optimization is a plus.

Paid Media Specialist Responsibilities:
  • Take an active role in developing digital strategies for clients that support their overall digital marketing program,
  • Provide strategic direction on specific initiatives, identifying key messages or value proposition and the best means to communicate or demonstrate this,
  • Conduct extensive audience, keyword, placement, and platform research to help inform Paid Media strategies for clients,
  • Develop and execute Paid Media campaigns for multiple clients on Google, Bing, Paid Social and retargeting platforms,
  • Collaborate with Account Strategists on research, campaign creation, and optimization efforts,
  • Manage and optimize Paid Media campaigns, including bid optimization, landing page optimization, analyzing search query reports, and creating ad copy,
  • Analyze the effectiveness of a/b testing and ad copy variation testing to inform copywriting and landing page strategies,
  • Create monthly Paid Media Reports with analysis of the performance of campaigns along with strategic recommendations for continual improvement

Paid Media Specialist Requirements:
  • Google AdWords,
  • Facebook Ads,
  • LinkedIn Ads,
  • Google Analytics,
  • Strong written and communications skills,
  • Good copywriting and grammar skills,
  • Knowledge of SEO
  • Proficiency in Word, Excel, and PowerPoint 
  • Basic Photoshop / design skills for adjusting and reformatting creative images
Job ID: 316174

About The BOSS Group

We make it easy for you to enjoy the work you love by providing great benefits. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

As a staffing agency dedicated exclusively to the creative, marketing and digital space, we offer temporary and full-time opportunities with corporations, associations, design agencies and non-profit organizations. With 30+ years of experience and strong client partnerships that span across the U.S., we make sure each placement is a good fit for you and our clients. The BOSS Group is an equal opportunity employer.

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