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Media Planner/Buyer

East Falls, Pennsylvania | Job #314666

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Ad Title: Media Planner 
Location: East Falls, PA 
Type: Contract-Hire 

Our client in East Falls, has a newly created Media Planning position to join a well-known consumer brand! The Media Planner is responsible for identifying and reaching target audiences with strategic media plans, negotiating and buying media, and helping to evaluate campaign success. Knowledge of market research, current media channels and advertising options, and a willingness to follow media trends are essential. The goal is to optimize media campaigns to both increase brand awareness and help achieve business objectives, as well as ensure ads reach target audiences through high-quality channels at the lowest possible prices. 

Media Planner Responsibilities 
  • Work collaboratively with channel strategists, and clients to identify objectives and goals, and inform budget decisions 
  • Understand target audiences and understand their behavior and habits across media channels 
  • Determine the best timing and media mix for campaigns, and develop media plans; optimize plans and budgets according to the defined media mix 
  • Compare and negotiate rates, contracts, and space/inventory 
  • Allocate budgets and monitor costs and ROI 
  • Follow media trends of both traditional and digital channels 
  • Experiment with new platforms and channels 
  • Build strong relationships with media vendors/agencies 
  • Evaluate the success of media strategies and campaigns 
  • Optimize campaigns & schedules based on results against goals 
  • Collaborate on creative briefs 
  • Work with ad traffic team to resolve any media billing discrepancies or issues 

Media Planner Requirements 
  • Bachelor’s Degree or equivalent in relevant field 
  • A minimum of 1 year of media planning; digital and print experience required, outdoor and broadcast experience preferred 
  • Broad knowledge of media channels 
  • Excellent negotiation, communication, and decision-making skills 
  • Proactive and organized 
  • Work well under pressure, in a fast-paced deadline-driven environment


Job ID: 314666JK

About The BOSS Group

We make it easy for you to enjoy the work you love by providing great benefits. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

As a staffing agency dedicated exclusively to the creative, marketing and digital space, we offer temporary and full-time opportunities with corporations, associations, design agencies and non-profit organizations. With 30+ years of experience and strong client partnerships that span across the U.S., we make sure each placement is a good fit for you and our clients. The BOSS Group is an equal opportunity employer.

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