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Media Planner

New York, New York | Job #312516

Our client is seeking a direct hire/full-time Media Planner/Buyer in their New York, NY location. This person will be responsible for identifying and reaching target audiences with strategic media plans, negotiating and buying media, and helping to evaluate campaign success.

Media Planner Responsibilities:
  • be an effective negotiator, critical thinker, skilled communicator and decision-maker; collaborate well with various teams 
  • establish trust and build rapport with clients and media professionals, and thrive in fast-paced, deadline-driven environment
  • conduct market research on current media channels and advertising options to stay current on media trends
  • optimize media campaigns to both increase brand awareness and help achieve business objectives, as well as ensure ads reach target audiences through high-quality channels at the lowest possible prices

Media Planner Requirements:
  • Bachelor’s degree or equivalent in relevant field 
  • minimum of 5 years media planning & buying experience; digital and print experience required, outdoor and broadcast experience preferred
  • must be stronger on the media planning side to be considered
  • experience with budget management 
  • broad knowledge of media channels
  • must be comfortable with allocating costs and understands ROI

About The BOSS Group:
A specialist in placing creative, marketing and digital talent, The BOSS Group, offers temporary and direct hire/full-time positions with corporations, associations design agencies and non-profit organizations across the U.S. With 28 years of experience staffing and recruiting top creative talent we seek the best placement for you.  The BOSS Group is an equal opportunity employer. 

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Job ID: 312516LM