Marketing Specialist

Silver Spring, Maryland | Job #310900

Are you a talented Marketing Specialist? You may be perfect for this position. Our client, a member based association is seeking a Marketing Specialist to join their membership marketing team for a direct hire position currently located in Silver Spring, MD.  

Marketing Specialist Responsibilities:
  • Provides expert implementation of traditional and digital membership acquisition, engagement and retention marketing campaigns to meet program goals and to maximize revenue. 
  • Responsible for all aspects of planning, writing, coordinating graphics, and distribution of a wide variety of promotional and support materials for all member campaigns
  • Assists with development and planning of membership marketing strategy, plans, and tactics for assigned programs and products
  • Develops and maintains schedules and tracking reports for marketing campaigns. Monitors internal and external activities to achieve maximum impact from campaigns
  • Identifies, establishes and maintains contacts and effective relationships with membership team staff as well as external individuals and agencies
  • Monitors and tracks budgets for membership marketing campaigns. Assists with preparation of membership departmental budgets (correlating response rates and revenue projections). Controls expenditure in assigned budget areas
  • Evaluates the effectiveness of membership marketing strategies. Implements systems for tracking results of activities. 
  • Monitors internal and external activities to achieve maximum impact from campaigns. 
  • Utilizes current market intelligence, new methodologies, best practices, and industry research to maximize campaign effectiveness. Implements changes in marketing strategies based upon results of analysis, strategic objectives, and best practices
  • Develops and maintains expert knowledge of membership acquisition, engagement and retention efforts. 
  • Identifies emerging marketing and revenue enhancement opportunities. 
  • Identifies synergies to promote better integration of marketing activities across all program areas.
  • Assists with departmental administrative responsibilities and special projects (may include financial and shipping requests)

Marketing Specialist Requirements:

  • 2 years of direct marketing related experience
  • Marketing campaign experience; experience contributing to a marketing campaign
  • Mix of print and digital marketing (they do a mix of direct mail and digital)
  • Comfortable with direct mail marketing campaigns
  • Plus:
    • Association experience
    • Experience with membership development and membership acquisitions in the assoc world
    • Healthcare experience

About The BOSS Group:
We offer an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program. 

A specialist in placing creative, marketing and digital talent, The BOSS Group, offers temporary and direct hire/full-time positions with corporations, associations design agencies and non-profit organizations across the U.S. With 28 years of experience staffing and recruiting top creative talent we seek the best placement for you.  The BOSS Group is an equal opportunity employer. 

Where Talent and Opportunity Meet  

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Job ID:310900LW