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Marketing Product Specialist

Bloomfield, Connecticut | Job #312481

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We are looking for a talented Marketing Product Specialist for an on-going/ full-time opportunity. This Marketing Product Specialist position is currently located in Bloomfield, CT. The Marketing Product Specialist will be directly responsible for data mining and analytics initiatives the Marketing Analytics center of excellence (COE) to realize customer/client value potential; provide strategic business and marketing recommendations; advise and assist in strategic utilization of customer and client data; encourage and promote data analytics awareness and ensure efficient and effective system implementation and integration.

Marketing Product Specialist Specialist Responsibilities:
  • Working with local/global Marketing Analytics resources, leads projects to develop and implement data analytics decision tools and business case models
  • Plan and Perform A/B and multivariate testing on marketing campaigns; Strong understanding of experimental approaches in Marketing Campaigns
  • Uses statistical procedures to identify key drivers of growth and profitability of a regional insurance portfolio, and to highlight business issues/opportunities
  • Leads teams to optimize multiple models, develops selection criteria as well as related strategies to assist sales promotions and marketing campaigns across insurance customer lifecycle
  • Interprets statistical conclusions into business solutions and collaborates for successful implementation in a cross-functional and decentralized global business environment
  • Develops new modeling methodologies and performs analytical review to assess model performance.
  • Provides proactive and innovative customer led recommendations to all sales and distribution channels to maintain existing Business Partner relationships and securing business opportunities.
  • Assists Marketing and Product Development where needed
  • Provides support to global marketing analytics initiatives as needed
Marketing Product Specialist Responsibilities:
  • Bachelors Degree in Math or related filed. 
  • MS or MBA preferred, 2-3 years experience.
  • Background in marketing, data analytics, data mining, and integration. 
About The BOSS Group

We offer an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program. 

A specialist in placing creative, marketing and digital talent, The BOSS Group, offers temporary and direct hire/full-time positions with corporations, associations design agencies and non-profit organizations across the U.S. With 28 years of experience staffing and recruiting top creative talent we seek the best placement for you.  The BOSS Group is an equal opportunity employer.

Where Talent and Opportunity Meet www.thebossgroup.com. 

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