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Marketing Manager

Whippany, New Jersey | Job #317038

Our client in Whippany, NJ is seeking a Marketing Manager to join their team! If you are a creative thinker with exceptional knowledge of digital marketing and analytics, then we want to hear from you!

Marketing Manager Responsibilities:
  • Brand building, lead generation, and customer retention using digital and non-digital tactics
  • Establish program measurement methodologies and analyze results in terms of ROI and success criteria (attraction, engagement, qualification, acceleration)
  • Oversee agency, media spend, and search against performance metrics to optimize results
  • Supervise external agency relationship for key channels including website, paid search, natural search/SEO-SEM, affiliates, display advertising (remarketing, programmatic, addressable media, direct-buys etc.), comparison shopping engines, and marketplaces
  • Create emails and manage lists using email marketing solutions such as Constant Contact and Mailchimp
  • This position requires 10-15% travel to locations across the U.S.
Marketing Manager Skills/Requirements:
  • Bachelor’s degree required in Marketing, Business Administration, Market Research, or related area)
  • 5+ years of digital marketing and customer success experience with a proven track record of driving customer acquisition and revenue growth (in a client or agency environment)
  • A robust understanding of digital marketing and its best practices with proficiency in WordPress, SEO and SEM tactics, and Social Media marketing (Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube)
  • Working knowledge of HTML and/or CSS
  • Previous experience with A/B and Multivariate testing
  • Strong experience in managing agency relationships and Social Media management
  • Working knowledge of Adobe Creative Suite with the ability to make minor edits to photo and video files
Job ID:317038AP

About The BOSS Group

We make it easy for you to enjoy the work you love by providing great benefits. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

As a staffing agency dedicated exclusively to the creative, marketing and digital space, we offer temporary and full-time opportunities with corporations, associations, design agencies and non-profit organizations. With 30+ years of experience and strong client partnerships that span across the U.S., we make sure each placement is a good fit for you and our clients. The BOSS Group is an equal opportunity employer.

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