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Marketing Manager

Atlanta, Georgia | Job #312712

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We are looking for a direct hire/full time, Marketing Manager in Atlanta, GA. We are looking for an experience marketing manager who has experience working within the financial industry. You will be responsible for all aspects of executing awareness, demand generation and pipeline acceleration tactics. will collaborate with creative and marketing operations, digital, social, media, multi-media and industry-influencer teams, and our outside agency, to put marketing plans into action.

Marketing Manager Responsibilities:
  • Align awareness, demand generation and pipeline acceleration marketing plans with scheduled project and job launches to achieve deadlines
  • Maintain tactical marketing calendars and project planning calendars
  • Create and maintain marketing overview grids for each assigned solution
  • Research, coordinate and organize materials necessary to open jobs in accordance with established production timelines
  • Produce valuable and engaging content for marketing materials and marketing communications
  • Coordinate webcast deliverables between internal stakeholders and 3rd party hosts
  • Drive and oversee creative development and program execution
  • Act as primary point of contact for content, design and production teams on assigned projects
  • Ensure on-time delivery of all projects
  • Ensure timely posting of marketing content in sales repository
  • Conduct competitive marketing reviews
  • Contribute to social content
  • Regularly monitor and report on marketing performance using Google Analytics, Marketo, CRM and other data sources
  • Use workflow / project management tools to input jobs, proof projects, monitor deadlines and run reports
  • Execute multi-channel projects across teams
  • Building full cycle campaigns
  • Proven self-starter with demonstrated ability to take ownership of projects and assignment
Marketing Manager Requirements:
  • Bachelor’s degree in Marketing, Communications or related field
  • Graduate degree in related field preferred
  • 5 years product marketing experience
  • Knowledge of the financial services industry
  • Understanding of demand generation and lead nurture
  • Excellent Word, Excel and PowerPoint skills
  • Experience using Marketo 
  • Experience using Google Analytics
  • Experience using workflow / project management tools (experience with In Motion a plus)Proven ability to successfully handle multiple projects, shift gears quickly, organize and prioritize and meet deadlines in fast-paced environment
  • Proven ability to manage effectively in ambiguous situations
  • Ability to contribute to social content

About The BOSS Group:

A specialist in placing creative, marketing and digital talent, The BOSS Group, offers temporary and direct hire/full-time positions with corporations, associations design agencies and non-profit organizations across the U.S. With 28 years of experience staffing and recruiting top creative talent we seek the best placement for you.  The BOSS Group is an equal opportunity employer. 

Where Talent and Opportunity Meet 
www.thebossgroup.com.  

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