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Marketing Manager

Chadds Ford, Pennsylvania | Job #312558

Our client in the Chadds Ford, PA area is seeking a direct hire/full-time Marketing Manager to lead an in-house marketing team by providing marketing services to clients within a national network while driving communications and account-specific promotional efforts. The Marketing Manager will be responsible for collaborating with senior management and sales leadership on company strategy, messaging, branding, and communications. They will also be leading the creative services group in providing print design, web design, writing/editorial, and project management. 

Marketing Manager Responsibilities:
  • provide strategic direction and management of the company's marketing, communications, and public relations functions
  • develop an annual marketing program to support business service offerings, special events, and campaigns
  • maximize CRM use and customer database for promotions, measurement, and communications
  • generate innovative ideas and strategies promoting the company’s brand; presenting success stories via on-line and traditional media
  • provide succinct and insightful reporting to senior management and sales
  • manage the continuous improvement and refinement of training materials, website content, marketing collateral, competitive analyses, and presentations, along with departmental processes, reporting, and performance metrics
  • cultivate and manage strategic relationships to develop and support company-exclusive programs, then leverage for promotional and business development purposes
  • ensure that the company is regularly featured in key industry publications and other media and online outlets

Marketing Manager Requirements:
  • Bachelor's degree required!
  • minimum of 5 years of experience working on the in-house corporate or agency side
  • will be responsible for overseeing the Account Executive team; leadership experience is desired
  • must have B2B marketing experience to be considered
  • seeking experience with programmatic marketing experience that is hands on and strategic to drive promotional marketing plans and client engagement campaigns

About The BOSS Group:
A specialist in placing creative, marketing and digital talent, The BOSS Group, offers temporary and direct hire/full-time positions with corporations, associations design agencies and non-profit organizations across the U.S. With 28 years of experience staffing and recruiting top creative talent we seek the best placement for you.  The BOSS Group is an equal opportunity employer. 

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Job ID: 312558LM