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Marketing Manager

Irving, Texas | Job #311954

Ready for a new job? We are looking for a talented Marketing Manager (Enterprise Segment) for a direct hire/full-time position in Irving, TX. We’re looking for a smart, experienced marketer to manage account based marketing (ABM) programs for our client’s Enterprise segment. In this role you will align closely with sales to drive the marketing strategy to support pipeline success. You’ll oversee the strategy and execution from campaign conception to completion, offering insights and analytics on performance.

Marketing Manager Responsibilities:
  • Contribute to demand generation planning efforts for our Enterprise segment, including helping to develop the overall strategy, producing new and nurtured lead generation goals and forecasts, managing the budget and measuring overall results against plans
  • Work with the entire marketing and product marketing teams to ensure quality and timely demand generation execution across all internal & external marketing channels. Channels include but are not limited to:
  • email, webinars, paid digital, events, SEM, SEO, website, paid & organic social, direct mail, and traditional advertising tactics
  • Achieve monthly marketing qualified lead and pipeline targets by planning and executing marketing programs
  • Initiate and manage lead nurturing programs to accelerate prospects moving through the demand generation funnel
  • Analyze project performance and company impact to drive insights and make recommendations to improve performance
  • Track and report on campaign costs, performance, and ROI to understand channel and offer performance

Marketing Manager Requirements:

  • Enterprise Segment marketing preferred
  • SaaS experience is mandatory

About The BOSS Group:

A specialist in placing creative, marketing and digital talent, The BOSS Group, offers temporary and direct hire/full-time positions with corporations, associations design agencies and non-profit organizations across the U.S. With 28 years of experience staffing and recruiting top creative talent we seek the best placement for you.  The BOSS Group is an equal opportunity employer. 

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