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Email Marketing Specialist

Baltimore, Maryland | Job #316471

The BOSS Group is currently hiring for an Email Marketing Specialist for a non-profit organization in Baltimore, MD. This is a Direct Hire opportunity. 
Email Marketing Specialist Responsibilities: 
  • Build effective, high-converting email templates using EveryAction, our digital marketing system
  • Ensure email requests align with an overall marketing calendar
  • Troubleshoot HTML, CSS and other performance issues to ensure identical rendering across browsers, ESPs, and devices
  • Ensure mobile-friendly templates and adherence to brand standards
  • Make recommendations on acquisition and list growth
  • Conduct email campaigns 
  • Recommend special projects, segmentation strategies, testing plans for optimization (i.e A/B testing of subject lines, length, etc.), and key performance indicators
  • Monitor to prevent over-mailing to subscribers (i.e., list fatigue)
  • Ensure all email efforts comply with current email best practices
  • Receive and monitor peer organizations’ email efforts
  • Stay current with the latest email techniques and technologies, and digital marketing trends

  • Experience with email tools (Blackbaud Luminate, EveryAction, Exact Target, NCR, etc.) required
  • Experience implementing responsive email design
  • Strong HTML and CSS experience
  • Experience with Adobe Photoshop (or similar)
  • Ability to troubleshoot coding problems such as padding on tables, button rendering, image rendering on mobile devices, etc.
  • Familiarity with database concepts and segmentation
  • Experience in email campaign building and list selection preferred
  • Knowledge of SQL a plus
  • Experience in digital fundraising and advocacy a plus
  • BA degree and 2+ years of experience

JOB ID: 316471HH

About The BOSS Group

We make it easy for you to enjoy the work you love by providing great benefits. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

As a staffing agency dedicated exclusively to the creative, marketing and digital space, we offer temporary and full-time opportunities with corporations, associations, design agencies and non-profit organizations. With 30+ years of experience and strong client partnerships that span across the U.S., we make sure each placement is a good fit for you and our clients. The BOSS Group is an equal opportunity employer.

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