Director of Marketing

Alpharetta, Georgia | Job #310886


Are you a passionate and driven marketing professional with a background in the diagnostics industry? If so, we have a great opportunity for you! The BOSS Group is supporting dynamic, mid-sized organization in their search for a Director of Marketing to sit on site in Alpharetta, GA for a direct hire position. The Director of Marketing will be part of the executive team and play a lead role in strategizing, developing and executing company wide marketing strategies and plans. With a team of direct reports, you'll be responsible for driving the efforts of the marketing staff and pushing a high level of growth for the company through educational materials, digital marketing programs, exhibits, and social channels. The ideal candidate will have a minimum of 10 years professional experience in marketing, with at least two years within a team or organization that focuses on diagnostics. 

Director of Marketing Responsibilities:
  • Develop outside of the box marketing strategies to help enhance the organization's image and position within the marketplace
  • Use both traditional and digital marketing tactics to grow company brand and bottom line
  • Create highly effective promotional and educational materials, while organizing the appearance of all print materials including: logos, brochures, journals, letterhead
  • Partner with executive team to develop strategic campaigns, lead generation, conferences and marketing events to engage with the diagnostics industry
  • Develop short and long-term plans and budgets for the marketing team while continuously updated and managing throughout the year
  • Manage all social networking strategies including but not limited to: Facebook, YouTube, Instagram, Twitter
  • Provide effective leadership, guidance and direction to marketing team of direct reports

Director of Marketing

  • 10+ years experience in a marketing leadership role, experience within diagnostic environment/industry is required
  • Experience in supporting business development and sales initiatives 
  • Proven ability to lead and manage a team with complex marketing projects and content rich campaigns
  • Highly strategic thinker with a data driven mindset
  • Proven experience building, managing and supporting a team and resources which result in enhanced marketing efforts 
  • Proficient in website management
  • Product marketing experience 

Company Perks: 

  • Chance to join a thriving team in a time of growth and improvements
  • Opportunity to have a huge impact on a marketing team and entire organization's brand
  • A marketing role that allows you to engage with a dynamic audience, work with company leaders, and manage a team of motivated marketers

About The BOSS Group:

A specialist in placing creative, marketing and digital talent, The BOSS Group, offers temporary and direct hire/full-time positions with corporations, associations design agencies and non-profit organizations across the U.S. With 28 years of experience staffing and recruiting top creative talent we seek the best placement for you.  The BOSS Group is an equal opportunity employer. 

Where Talent and Opportunity Meet  
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Job ID:310886CB