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Digital Marketing Strategist

Baltimore, Maryland | Job #314724

Ad Title: Digital Marketing Strategist  
Location: Baltimore, MD 
Type: Direct Hire 

The BOSS Group has an agency client in the Balitmore area that is looking to expand their Account Management / Digital Strategy team! We are seeking someone that has creative strategy experience through to execution. The Digital Marketing Strategist will be responsible for building, launching, measuring & optimizing paid digital marketing campaigns including conversion and goal tracking.

Digital Marketing Strategist Responsibilities: 
  • Fully understands the complete scope and all requirements (expectations, deliverables, budgets, timing) for the successful completion of all projects 
  • Leading the agency in providing overall strategic direction in coordination with Account Planning, Creative and Digital Strategy 
  • Research, plan and prepare digital advertising strategies for clients across multiple industries
  • Collaborate with account management, design and development teams to ensure effectiveness across all aspects of the digital marketing projects
  • Complete campaign reports providing valuable data on conversions and user flow for clients along with recommendations for updates and future campaigns
  • Present strategies, performance updates and reports to clients

Digital Marketing Strategist Requirements
  • 3+ years experience in search engine marketing and social media marketing
  • Bachelor’s degree required
  • This role will be client facing - must demonstrate strong client services and presentation skills
  • Experience building, managing, and reporting on campaigns with a focus on conversions
  • Google AdWords, Google Analytics and Google Tag Manager Certifications
  • Experience building, managing, and reporting on campaigns with a focus on conversions
  • Salesforce Marketing Cloud experience is a plus
  • Strong knowledge of SEO best practices

Job ID: 314724LM

About The BOSS Group

We make it easy for you to enjoy the work you love by providing great benefits. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

As a staffing agency dedicated exclusively to the creative, marketing and digital space, we offer temporary and full-time opportunities with corporations, associations, design agencies and non-profit organizations. With 30+ years of experience and strong client partnerships that span across the U.S., we make sure each placement is a good fit for you and our clients. The BOSS Group is an equal opportunity employer.

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