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Digital Marketing Strategist

Dublin, Ohio | Job #314007

We have a new opportunity for you! Our client is looking for a talent Digital Marketing Specialist for a contract position currently located in Dublin, OH. Looking for someone who has expert experience in using marketing automation tools, specifically Pardot, but also has the ability to think like a digital strategist/generalist.

Job Title: Digital Marketing Strategist
Location: Dublin, OH
Type: 6-12 month contract with potential for extension

Digital Marketing Strategist Responsibilities:
  • Evaluate the end-to-end customer experience to identify and execute campaigns that drive customer acquisition, maximize revenue, and improve retention
  • Work with business and communication teams to plan and implement omni-channel digital marketing plans across web, SEO, SEM, display/retargeting, and paid social
  • Plan, manage, and support email/CRM marketing campaigns that grow retention and drive up-sell/cross-sell opportunities
  • Develop, analyze, and report on A/B and multivariate tests to optimize campaign performance and deliver on program goals
  • Conduct ongoing content, keyword, and URL audits to improve user and search engine relevancy of key pages
  • Work with Analytics team to deep-dive into web, campaign and traffic data - report on weekly performance updates, project hindsight, and discover areas of opportunities to develop into future plans
  • Manage project initiatives from conception to completion, including budget management, deadline management and implementation
Digital Marketing Strategist Requirements:
  • Bachelors degree in related field or 6+ years equivalent work experience
  • Proven experience managing omni-channel digital programs and implementing a test-and-learn optimization strategy
  • Experience with marketing automation tools such as Pardot and/or Sales Cloud
  • B2B experience a plus
  • Experience with Enterprise Email Providers (Salesforce Marketing Cloud/ExactTarget, Responsys, Epsilon, etc)
  • Working knowledge of organic search best practices
  • Analytically driven, including working knowledge of analytic tools such as Adobe Marketing Cloud(Omniture)
  • Strong project management and interpersonal coordination skills
JOBID: 314007MN

About The BOSS Group

We make it easy for you to enjoy the work you love by providing great benefits. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

As a staffing agency dedicated exclusively to the creative, marketing and digital space, we offer temporary and full-time opportunities with corporations, associations, design agencies and non-profit organizations. With 30+ years of experience and strong client partnerships that span across the U.S., we make sure each placement is a good fit for you and our clients. The BOSS Group is an equal opportunity employer.

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