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Digital Marketing Specialist

Philadelphia, Pennsylvania | Job #317281

Ad Title: Digital Marketing Specialist 
Location: Philadelphia, PA (center city) 
Type: Direct Hire 

As Digital Marketing Specialist, your primary responsibility will be to build out marketing assets and systems and drive revenue through lead generation efforts. We are seeking a candidate that can take our client's social media strategy and efforts to the next level! Video capabilities would be highly desired for this hire! 

Digital Marketing Specialist Responsibilities: 
  • Create and manage lead generation and lead nurturing programs via Salesforce Marketing Cloud Develop, execute, and manage social and content marketing programs 
  • Work with prospect and client management system 
  • Build out marketing assets including online, digital, and print for our cloud based service 
  • Monitor, report on, and optimize marketing programs 
  • Manage and execute email, CRM, and social media campaigns utilizing Saleforce, Marketing Cloud Build journeys, track lists, and manage engagement 
  • Manage data stitching of landing pages, tracking website views, consumer engagement, and analytic performance 
  • Build social media strategy and create content calendars, liaise with agency of record, post on social media platforms according to strategy

Digital Marketing Specialist Requirements: 
  • Four-year college degree required 3+ years marketing experience in the B2C space 
  • Experience with content marketing, trade shows, social, and email marketing 
  • Excellent grasp of social media and website metrics and best practices 
  • Pro-active, results-driven with ability to independently drive to a solution 
  • Excellent interpersonal, written and verbal skills as well as analytical ability required 
  • Strong computer skills and tech savvy Positive, upbeat attitude with outgoing, friendly personality

Job ID: 317281LM

About The BOSS Group

We make it easy for you to enjoy the work you love by providing great benefits. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

As a staffing agency dedicated exclusively to the creative, marketing and digital space, we offer temporary and full-time opportunities with corporations, associations, design agencies and non-profit organizations. With 30+ years of experience and strong client partnerships that span across the U.S., we make sure each placement is a good fit for you and our clients. The BOSS Group is an equal opportunity employer.

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