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Digital Marketing Specialist

McLean, Virginia | Job #316140

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The Digital Marketing Specialist will develop and execute digital marketing campaigns for a financial institution based in McLean, VA. The ideal candidate will be proficient in creating and delivering messages strategically through various available digital channels. In addition, the candidate must constantly evaluate and research tools and opportunities that could improve Marketing & Customer Experience effectiveness. This candidate will be qualitative, detail-minded, and results-oriented, as well as possess a solid understanding of basic marketing principles. 

Digital Marketing Specialist Responsibility: 

  • Operate and administer Eloqua for the business line to include email sends, executing marketing campaigns, implement landing pages, reporting, campaign analysis, develop forms and manage contact data and mailing lists. 
  • Manage customer contact and profile data, maintaining the quality of contacts, de-duping, cleansing, creating segments, and coordinate interfaces with other systems. 
  • Administer Cvent for event registration, Percolate for internal and external marketing workflow management and SharePoint for internal collaboration. 
  • Collaborate with marketing managers to create, measure, and optimize digital marketing programs. Support other marketing strategies and conferences as needed

Digital Marketing Specialist Requirements / Skills: 

  • Operate and administer Eloqua for the business line to include email sends, executing marketing campaigns, implement landing pages, reporting, campaign analysis, develop forms and manage contact data and mailing lists. 
  • Manage customer contact and profile data, maintaining the quality of contacts, de-duping, cleansing, creating segments, and coordinate interfaces with other systems. 
  • Administer Cvent for event registration.
  • Percolate for internal and external marketing workflow management and SharePoint for internal collaboration. 
  • Collaborate with marketing managers to create, measure, and optimize digital marketing programs. 
  • Support other marketing strategies and conferences as needed

JobID: 316140AY


About The BOSS Group

We make it easy for you to enjoy the work you love by providing great benefits. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

As a staffing agency dedicated exclusively to the creative, marketing and digital space, we offer temporary and full-time opportunities with corporations, associations, design agencies and non-profit organizations. With 30+ years of experience and strong client partnerships that span across the U.S., we make sure each placement is a good fit for you and our clients. The BOSS Group is an equal opportunity employer.

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