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Digital Marketing Specialist

Oklahoma City, Oklahoma | Job #315089

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Our client in Oklahoma City, OK is seeking a full time Digital Marketing Specialist to join their team! This person will be responsible for initiating effective digital marketing campaigns with measurable conversions to new and returning e-commerce customers. Looking for a new digital marketing role? Then we want to hear from you! 

Digital Marketing Specialist Responsibilities:
  • Assess the needs of the consumer market and understand how and where to acquire knowledge about the buyer
  • Design and manage multi-channel campaigns to convert new and nurture return e-commerce customers
  • Translate business goals into successful marketing campaigns
  • Conduct consumer research to discover other ways of reaching customers by way of the Internet.
  • Develop market presence and brand affinity
  • Stay current in marketing trends and news, e.g., Google updates and changes in algorithms
Digital Marketing Specialist Skills/Requirements:
  • 3 years of experience working with Google AdWords, preferably in a B2B environment. Google AdWords Certification a plus
  • Bachelor’s degree in marketing or a related field preferred
  • Knowledge in key areas of digital marketing (SEO, social media, content marketing, email marketing, PPC and SEM)
  • Know how to plan, create and implement a marketing strategy
  • Understand the critical measurement tools available
  • Proven track record working in SEO/SEM, display campaigns and digital ad
  • Solid knowledge of website analytics tools (e.g., Google Analytics)
  • Self-starter with strong attention to detail and the ability to manage multiple tasks
  • Strong written and oral communication skills
  • Proven track record of optimizing large and small ad network budgets. M
  • Strong interpersonal skills; ability to work with all levels of internal management
  • Experience with project management tools preferred
  • Working knowledge of HTML, CSS, and JavaScript preferred
  • Graphic design skills a plus
  • Agency background or training preferred

Job ID: 315089CC
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About The BOSS Group

We make it easy for you to enjoy the work you love by providing great benefits. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

As a staffing agency dedicated exclusively to the creative, marketing and digital space, we offer temporary and full-time opportunities with corporations, associations, design agencies and non-profit organizations. With 30+ years of experience and strong client partnerships that span across the U.S., we make sure each placement is a good fit for you and our clients. The BOSS Group is an equal opportunity employer.

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