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Digital Marketing Manager

Libertyville, Illinois | Job #312089

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We are looking to hire a talented Digital Marketing Manager for a direct hire/ full-time opportunity in Libertyville, IL. The Digital Marketing Manager would be responsible for making sure that operationally all of the digital marketing resources are utilized appropriately and is held accountable for the targets to be achieved. The Digital Marketing Manager co-ordinates with the team leaders to ensure that the overall strategy is executed. This role will lead digital marketing activities, primarily through digital means such as search, social media, affiliates, viral, site optimization and ensure policies.

Digital Marketing Manager Responsibilities:
  • Building and implementing a publicity/communications strategies raising Social Media Global awareness and building brand recognition
  • Website image and design, creation and delivery of effective marketing PR campaigns, developing of corporate communications and marketing collateral
  • Creating strategies and goals to increase online traffic to the organization’s website
  • Analyze key metrics that unit the company’s website traffic
  • Update website content to exploit online opportunities for publicity via blogs, podcasts
  • Develop and manage trade shows, events, direct mail, email marketing, webinars, web marketing, advertising, and corporate collateral development
  • Management, tracking, and advancing publicity opportunities
  • Develop press releases and media alerts, presentations, FAQs, and other communications materials
  • Collateral production and development to include writing and producing white papers, data sheets, website content, email templates and case studies
  • Collaborate with both internal and external lead generation efforts to provide appropriate messaging and presentations to increase quality leads to the inside sales team
  • Generate monthly reports on company’s marketing campaign’s performance
  • Improving the user experience on the company’s website(includes design, content and usability)
  • Collecting and -Evaluating customer feedback data
  • Evaluating competitor’s Digital Marketing strategies

Digital Marketing Manager Requirements:
  • Bachelor’s degree or equivalent in Marketing or related field
  • At least 5 years of marketing communications experience - a mix of both agency and corporate environments
  • Experience in Public Relations, Press and Analyst relations is required
  • Working knowledge of the following PC-based programs: Adobe FrameMaker, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Acrobat, Microsoft PowerPoint, Excel and Word Macromedia DreamWeaver or web design knowledge would be a plus
  • Experience with a CRM solution, i.e., salesforce.com and/or database systems


About The BOSS Group:
A specialist in placing creative, marketing and digital talent, The BOSS Group, offers temporary and direct hire/full-time positions with corporations, associations design agencies and non-profit organizations acr
oss the U.S. With 28 years of experience staffing and recruiting top creative talent we seek the best placement for you.  The BOSS Group is an equal opportunity employer. 

Where Talent and Opportunity Meet 
www.thebossgroup.com.  

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Job ID:312089KK
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