Digital Marketing Manager

Atlanta, Georgia | Job #310447

Are you a talented Digital Marketing Manager? You may be perfect for this position. We are searching for a Digital Marketing Manager for a temp to hire position currently located in Atlanta, GA. The Digital Marketing Manager will own the strategy and execution of the company's digital marketing programs and results, including web site and all digital lead/demand generation efforts. This role will guide the organization in the prioritization, development, and execution of a plan to elevate and extend the brand, create demand, and drive growth.

Digital Marketing Manager Responsibilities:
  • Own strategy and execution of the client's web site and associated conversion tools and strategies
  • Own all digital channel marketing strategy and execution, including content marketing on LinkedIn, Google Adwords, Terminus and other distributed and vertical-market digital advertising platforms
  • B2B email marketing strategy and execution to large and mid-market enterprise buyer personas
  • Continue to hone and improve their conversion strategies and execution to drive high quality Leads/MQLs/SALs/SQLs

Digital Marketing Manager Requirements:

  • 8 years of experience in the digital marketing space
  • Experience in the financial industry a plus
  • Experience with Pardot & Wordpress
  • B2B web site development and management expertise
  • Experience with a sophisticated marketing technology stack
  • Analytical revenue marketing background which includes multi-channel campaign development, tracking and ROI measurement
  • Experience with processes that drive LEAD to MQA to MQL to SAL to SQL conversions 
  • An ability to develop and document a digital multi-channel marketing plan that rolls forward in 3–6 month intervals

About The BOSS Group:
We offer an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program. 

A specialist in placing creative, marketing and digital talent, The BOSS Group, offers temporary and direct hire/full-time positions with corporations, associations design agencies and non-profit organizations across the U.S. With 28 years of experience staffing and recruiting top creative talent we seek the best placement for you.  The BOSS Group is an equal opportunity employer. 

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Job ID:310447KK