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Digital Marketing Analytics Manager

Newark, New Jersey | Job #314790

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Looking for an exciting new opportunity in digital marketing? Look no further! Our client is seeking a Digital Marketing Analytics Manager to join their team in Newark, NJ on a temporary basis! The ideal candidate is a strategic thinker, a self-starter with a can-do attitude, passionate about analyzing large amounts of disparate data and able to whittle it down to what matters, and someone has a sense of humor, yet has the maturity and presence to influence decision making at the highest levels of leadership. You will get to work in an exciting startup environment where you will be encouraged to expand your skills, test your creative boundaries and share new ideas.
 
Digital Marketing Analytics Manager Responsibilities:
  • Build and own stakeholder relationships, expand new analytical capabilities and structure and perform deep dive analyses
  • Present impactful recommendations to leadership
  • Act as a consultative partner to key stakeholders within and outside the Customer Office
  • to drive strategic measurement plans across initiatives
  • Implement a structured & repeatable framework for identifying and reporting on success measures
  • Act as a human feedback loop by developing your knowledge of  customer behavior to help define deployment and content strategies to maximize business impact
  • Structure and perform deep-dive analyses anchored on driving actionable outcomes
  • Cultivate a test & learn environment by creating and analyzing marketing experiments
  • Utilize customer data to build out segmentation, profiles and dashboards
  • Evangelize use of data and analytics in everything we do and work with partners to integrate analytical learnings into business decisions
  • Help define and continuously improve our data collection and visualization stack
  • Be an integral member in contributing towards decisions on which tools to use and how to design the solution
  • Push automation and self-serve capabilities while ensuring accuracy and relevance of reports/dashboards

Digital Marketing Analytics Manager Skills/Requirements:
  • Bachelor’s degree in Marketing, Economics, Statistics or Business Administration
  • 3+ years of relevant work experience in marketing and/or customer analytics, decision sciences function, consumer & market research, or consulting
  • Consultative nature, with proven track record of using data to answer business questions
  • Experience leveraging statistical techniques (such as R, SAS) to analyze data to inform marketing decisions and driving improvements in marketing ROI
  • Broad understanding of fundamentals of digital analytics – web analytics tools, tag management systems, A/B and MVT testing, content management/publishing & marketing automation technologies
  • In-depth practical knowledge of PowerPoint and Excel necessary; data visualization experience such as Tableau a plus
  • Exceptional written and oral communication skills, with ability to present and clearly explain data to non-technical executive audiences
  • Strong project management, relationship building and vendor management skills
  • Prior exposure to financial services or insurance industry considered a plus

Job ID: 314790AT
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About The BOSS Group

We make it easy for you to enjoy the work you love by providing great benefits. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

As a staffing agency dedicated exclusively to the creative, marketing and digital space, we offer temporary and full-time opportunities with corporations, associations, design agencies and non-profit organizations. With 30+ years of experience and strong client partnerships that span across the U.S., we make sure each placement is a good fit for you and our clients. The BOSS Group is an equal opportunity employer.

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