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Digital Advertising Specialist

Gettysburg, Pennsylvania | Job #317367

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The BOSS Group is currently hiring for a Digital Advertising Specialist for a digital marketing firm in Gettysburg, PA. This is a direct hire, on-site opportunity. 

Responsibilities: 
  • Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for multiple clients
  • Management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs
  • Analysis of campaign data and reporting on recommendations and strategy on a recurring basis
  • Management of ad budgets, text ad creative, and keyword research
  • Perform digital advertising audits
  • Ensure implementation of best practice guidelines and follow company processes
  • Must be a team player that is also comfortable working independently
  • Driven, forward-thinking individual with the ability to come up with creative digital advertising solutions
  • Experience or interest in the nonprofit, healthcare, or education industries is a plus
Qualifications:
  • 4-year degree in communications, marketing or similar field strongly preferred
  • 2+ years of Digital Agency experience required
  • Google Ads Certification required
  • Google Analytics experience a plus
  • Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising
  • Knowledge of SEO, online search mediums and social media and an understanding of how all of these channels work together with advertising is a plus
  • Experience with Workamajig a plus (any other PM software/tool experience should translate well.

Job ID: 
#LI-BOSS
#LI-HH1


About The BOSS Group

We make it easy for you to enjoy the work you love by providing great benefits. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

As a staffing agency dedicated exclusively to the creative, marketing and digital space, we offer temporary and full-time opportunities with corporations, associations, design agencies and non-profit organizations. With 30+ years of experience and strong client partnerships that span across the U.S., we make sure each placement is a good fit for you and our clients. The BOSS Group is an equal opportunity employer.

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