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Digital Advertising Manager

Irving, Texas | Job #311955

Our client is looking for a highly skilled Digital Advertising Manager with significant experience acquiring targeted leads for a SaaS business in Irving, TX. The ideal Digital Advertising Manager will have experience drawing relevant business leads through multiple paid channels, particularly Google AdWords, Bing Ads, Facebook and other paid marketing channels. As a direct hire/full-time Digital Advertising Manager, you will be responsible for improving upon our existing paid acquisition initiatives, and introducing new, relevant, successful paid marketing channels. You will have shown that you are highly motivated self-starter that can work autonomously and be as comfortable handling details as you are thinking big. You will also have demonstrable expertise in driving profitable paid search and acquisition marketing strategies as well as campaign execution, from end-to-end.  

Digital Advertising Manager Responsibilities:
  • Lead the strategy and day-to-day execution and optimization of our paid ad programs to include campaign management, keyword portfolio development, bidding, a/b testing plans, re-marketing, and landing page optimization
  • Expand channel mix to expand our reach and/or lower cost-per-acquisition
  • Identify and develop new initiatives to improve campaign ROI and buyer experience
  • Own budget planning, forecast and pacing to ensure optimal and predictable spend and ROI across various campaigns and segments
  • Review and analyze paid strategies and marketing mix for competitors
  • Research and select keywords, write ad copy and determine landing pages
  • Work closely with other internal departments to develop fully integrated search campaigns while maintaining a consistent brand voice and message
  • Monitor, track and evaluate campaign performance analytics, based on KPI targets and baselines
  • Optimize campaigns accordingly to maximize investment
  • Create weekly reports, verify data accuracy, provide analysis and keep team updated on the status of campaigns
  • Stay current on industry trends and best practices, be an industry leader in your area of expertise 

About The BOSS Group:

A specialist in placing creative, marketing and digital talent, The BOSS Group, offers temporary and direct hire/full-time positions with corporations, associations design agencies and non-profit organizations across the U.S. With 28 years of experience staffing and recruiting top creative talent we seek the best placement for you.  The BOSS Group is an equal opportunity employer. 

Where Talent and Opportunity Meet  

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Job ID:311955CC