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Demand Generation Manager

Malvern, Pennsylvania | Job #315402

Ad Title: Demand Generation Manager 
Location: Malvern, PA 
Type: Direct Hire 

The BOSS Group has a client in Malvern, PA seeking a talented individual that can be a collaborative, out-of-the-box-thinker to join our client's marketing team and help scale demand generation, customer acquisition, and pipeline expansion through technical execution and marketing automation efforts. Although this will be a highly visible position within the company, you should be someone comfortable with working behind the scenes to get things done. 

Demand Generation Manager Responsibilities: 
  • Manage the database between Marketo the CRM tool (Salesforce) to ensure marketing to sales funnel is properly being tracked against pipeline revenue and opportunity
  • Manage the day-to-day execution, optimization, and reporting of all marketing programs/campaigns through our marketing automation platform (Marketo)
  • Manage marketing programs that drive inbound and outbound top-of-funnel lead generation such as advertising, retargeting, email, outbound prospecting, and lead nurturing

Demand Generation Manager Requirements: 
  • Bachelor's Degree required 
  • At least 5 years experience as a Demand Generation Marketing expert or similar role
  • Excellent understanding of Marketo with 1 or more years of experience
  • (Marketo certified expert preferred) Solid knowledge of web analytics tools (Google Analytics, WebTrends, etc.)
  • Experience with A/B and multivariate experiments
  • Experience in optimizing landing pages and user funnels
  • Identify marketing trends and optimize spend and performance based on the insights
  • Plan, execute, and measure experiments and conversion tests (A/B Testing)

Job ID: 315402LM

About The BOSS Group

We make it easy for you to enjoy the work you love by providing great benefits. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

As a staffing agency dedicated exclusively to the creative, marketing and digital space, we offer temporary and full-time opportunities with corporations, associations, design agencies and non-profit organizations. With 30+ years of experience and strong client partnerships that span across the U.S., we make sure each placement is a good fit for you and our clients. The BOSS Group is an equal opportunity employer.

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