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Brand & Product Marketing Strategist

Vienna, Virginia | Job #316685

Fantastic opportunity for a Brand & Product Marketing Strategist! Our client is seeking a talented Brand & Product Marketing Strategist for a temporary hire, located in Vienna, VA. For this position, the candidate will build relationships and act as the face of marketing to develop marketing strategies and facilitate execution of marketing strategies and campaigns. They must be able to effectively promote the client’s brand to members and prospective members in support of corporate initiatives and business goals. They will also need to have an expertise to improve the performance of brand/product campaigns and initiatives. 

Brand & Product Marketing Strategist Responsibilities: 
  • Develop integrated strategies for marketing campaigns, oversees planning, creative briefings, presentations, brainstorm sessions, and, with internal teams, presents post campaign results and recommendations 
  • Work with brand and product owners to develop and execute marketing strategies and advertising campaigns across paid and owned media 
  • Collaborate with Project Managers to facilitate brand and product-level marketing initiatives through project lifecycle for Marketing & Communications and advertising agency campaigns 
  • Ensure a high level understanding of cross-functional efforts to facilitate and communicate “big picture”, provide product-level/brand guidance or clarification where needed and seek out necessary approvals so all initiatives remain on schedule and business unit remain updated and aligned 
  • Leverage internal and external expertise and capabilities to provide additional insights in the creation and refinement of campaign strategies
  • Provide guidance and brand & product owner feedback to the creative team regarding creative strategy, campaign objectives, appropriate tone of voice and brand positioning 
  • Act as the communications manager keeping all parties informed of any changes in strategy, approach or timing, to include, marketing leadership, business unit, and internal teams 
  • Serve as cross-functional campaign liaison with corporate stakeholders, such as the Marketing leadership, Compliance, Business Units and Security to ensure all marketing materials conform to brand, business unit, compliance, regulatory and security requirements

Brand & Product Marketing Strategist Requirements:

  • Familiarity with products, services, processes, requirements, and systems related to the business unit 
  • Familiarity with banking/financial industry trends, products and services
  • Effective skill in strategic thinking to write/develop comprehensive marketing plans 
  • Basic skill in building strategic and execution-focused plans and alliances with partner leadership 
  • Ability to synthesize results of analyses, develop and make recommendations and presents results to solve unique and complex problems 
  • Effective skill using innovative thinking to solve problems and facilitate the decision-making process 
  • Effective verbal and written communication skills 
  • Bachelor’s degree in Business, Finance, or related field 
  • Experience working with leadership and management in diverse and complex operational environments


About The BOSS Group

We make it easy for you to enjoy the work you love by providing great benefits. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

As a staffing agency dedicated exclusively to the creative, marketing and digital space, we offer temporary and full-time opportunities with corporations, associations, design agencies and non-profit organizations. With 30+ years of experience and strong client partnerships that span across the U.S., we make sure each placement is a good fit for you and our clients. The BOSS Group is an equal opportunity employer.

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