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Advertising Specialist

Malvern, Pennsylvania | Job #316810

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Ad Title: Advertising Specialist
Location: Berwyn, PA 
Type: Temp to Hire

Our client, is seeking an Advertising Specialist. This contract to hire role will work within the Marketing Technology Organization to operationally support the advertising function which includes forming close partnerships with the internal advertising group and outside vendors. 

Advertising Specialist Responsibilities: 
  • Manage and oversee all aspects of reporting for the retail investment advertising campaign 
  • Work closely with agency partners to develop an ongoing roadmap for measurement enhancements 
  • Partner with aligned marketing managers to develop targeting strategies that align with overall campaign goals and objectives 
  • Coordinate with data analysts and agency partners to build relevant audiences in Adobe Audience Manager (AAM), and pursue additional AAM integrations where possible 
  • Serve as the direct point of contact for Retail Advertising for the following enhancements: 
    • Media Mixed Model 
    • Adobe Target proof of concept 
    • Expanded multi-touch attribution (MTA) models
    • Adobe Launch implementation 
  • Partner with the Corporate Advertising Measurement Consultant to share updates and develop cohesive plans for ongoing campaign measurement 
  • Work with IT partners and Corporate Advertising to implement new advertising pixels and tags on new site pages 
  • Serve as the direct point of contact with partners at Adobe and LiveRamp to improve usage of tools 
  • Hands-on training with predecessor will be provided in an effort to support 2020 advertising goals

Advertising Specialist Qualifications: 
  • Undergrad Degree required 
  • Must have familiarity with data management platforms, advertising technology, and advertising measurement 
  • Ideal candidate will have a foundational understanding of multi-touch attribution and/or other forms of advertising measurement 

Job ID: 316810JK1

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About The BOSS Group

We make it easy for you to enjoy the work you love by providing great benefits. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.

As a staffing agency dedicated exclusively to the creative, marketing and digital space, we offer temporary and full-time opportunities with corporations, associations, design agencies and non-profit organizations. With 30+ years of experience and strong client partnerships that span across the U.S., we make sure each placement is a good fit for you and our clients. The BOSS Group is an equal opportunity employer.

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