Monster Worldwide, Inc. and The BOSS Group present an in-depth analysis of the job seeking and recruiting activity for creative and marketing professionals for 2008 and beyond.
Recruiter Activity & Best Practices Report
The Marketing and Creative Professional sector is characterized by diverse employment trends and an array of talented professionals, managers, executives, and entrepreneurs. This analysis of job posting and recruitment activity uncovered vital information for building a strong sourcing and hiring program.
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Key Take-Aways
Demand for skilled marketing talent decreased in 2008, dropping 22% over the prior year, but was still at mid-2006 levels. We anticipate that this trend will continue, but will dramatically vary by position and candidate availability.
Managerial and executive talent continues to be in high demand within the Marketing sector, including Creative Directors, Product Managers, and other must-have personnel. Contrary to expectations for a down economy, landing qualified managers as well as technical experts does not necessarily get easier for recruiters.
Few creative or marketing roles experienced increases in demand over 2007; however, roles such as Marketing Manager and Marketing Director experienced less severe drops in demand.
The need for creative talent continues to be high in the San Francisco Bay Area and Houston markets. However, demand dropped in most hotbeds of marketing talent, including Chicago and Washington, DC.
Nearly two-thirds (64%) of recruiting professionals in a recent Monster survey indicated that at least half of their Marketing-oriented openings are difficult to fill. Web Developers and Designers were found to be particularly challenging to fill.
Most Marketing recruitment professionals reported leveraging online job sites to land qualified talent, with nearly one-third (30%) finding large online job sites to be the most useful, followed by employee referrals (26%).
Job Seeker Activity Report
The Marketing employment sector is characterized by an increasing need for qualified candidates in a continually expanding area of expertise. This analysis of job seeker activity uncovered vital information for building a strong sourcing and hiring program.
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Key Take-Aways
Surprisingly, the supply of new Marketing talent actually decreased by nearly 18% over the previous year. It appears that the decline in the economy has not resulted in an across-the-board increase in new job seekers.
Of the more popular resume-linked job titles sought by job seekers in this sector, the greatest increases in the supply for talent were among Marketing Managers and Marketing Coordinators.
Some slower-growing categories of resumes include Consumer Marketing Analyst and Marketing Assistant. This is in stark contrast to some new hot areas of marketing, design, and web programming, including various roles in merchandising, e-commerce, and direct marketing.
The supply of Marketing candidates continues to be high in the California, New York, and Texas markets. While the stock of new marketing and creative talent on Monster grew at a slower rate than last year, about 70,000 new resumes per month continue to be added in this sector.
While the state of Texas ranked high in the supply of Marketing job seekers, only the Dallas-Forth Worth market landed in the list of top 10 areas to find candidates -- suggesting that the high supply in Texas may be a reflection of the population size versus any one market dominance.
Candidates for critical Creative and Marketing roles come from all walks of life, represented by a diverse assortment of educational and experience backgrounds. For example, 56% of job seekers possess a Bachelor’s Degree, and nearly half have five or more years of experience.
Most Marketing professionals reported leveraging online job sites, with nearly half (42%) finding these to be their most useful resource for searching for work, followed by referrals from a friend or colleague (34%).
Marketing professionals searching for new opportunities are more active during the week. Slower periods for job searching occur at the end of the summer in September and during the holiday periods of November and December.
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