The Account Supervisor/Director oversees an agency's day-to-day relationship with clients. They must earn and retain the respect and confidence of key contacts, and position themselves as a trusted advisor by bringing value to clients through a strong commitment to success. The Account Supervisor/Director must also acquire in-depth insight into each clients' business such as its key issues, competitive advantage and industry trends. This professional is expected to provide excellent customer service and represent clients well within the company.
Agency Account Coordinators have become essential for a company's brand marketing strategy. These professionals provide customer service and administrative support to staff members, assist with advertising and media research, and serve clients' needs and requests. An Agency Account Coordinator works on client presentations and reports, and coordinating budgets and timelines. Gathering information and maintaining communication with customers is key for these professionals, as they must take care of the logistics of a project to ensure client satisfaction.
An Agency Account Executive is considered a generalist, someone who understands a variety of roles and delivers consistent support. They handle the client procurement process, examining the impact of consumer trends in order to develop effective strategies to handle customers' needs. Knowledge of both traditional and non-traditional media is useful for Agency Account Executives. Advertising firms hire these professionals because they provide support to in-house staff and clients, balancing the needs of both parties to provide consistent results. Agency Account Executives review various tasks with creative staff members, media planners and researchers to offer high-quality results to clients.
The Agency Account Supervisor handles the day-to-day relationships with clients, and often serves as a company representative. The ability to lead and set an example for an advertising firm's staff is critical for this manager. They also maintain continuous dialogue with team members, helping to ensure the success of every project. An Agency Account Supervisor helps clients develop plans and hosts brainstorming sessions with in-house staff to evaluate ways to effectively meet consumer's requests. They must be able to limit issues while managing client expectations.
An Agency Assistant Account Executive coordinates and oversees staff members during projects. They are responsible for ensuring client requests are successfully carried out, so they can focus on the execution of a particular plan. This professional maintains external and internal contacts, communicating regularly for updates regarding a project. The Agency Assistant Account Executive also serves as a liaison to the client.
A Client Services Manager links an agency's creative endeavors with its marketing needs. Communication is instrumental to a Client Services Manager's success, as they oversee an agency's account team across a variety of disciplines. This professional is responsible for timely project delivery. Often taking both short- and long-term approaches, the Client Services Manager analyzes markets, develops future business goals and customer strategies.
Agency New Business Development Specialists help gain new clients for advertising agencies. The ability to develop business plans tailored to specific clients is critical for an Agency New Business Development Specialist. They develop strategies or tactics for pursuing selected prospects, handle sales presentations, negotiations and sales closings. They also devote attention to growing existing accounts. An Agency New Business Development Specialist searches for innovative advertising and marketing opportunities for clients as they examine research and trends to help their clients.
A Brand Manager creates the marketing and development programs for client's brands. This professional is responsible for managing the marketing budget for clients, and improves the value of their brands or products to generate profitable returns. The Brand Manager plans, develops, implements and manages marketing programs to create a positive and appropriate brand image and positions it in relation to its competitors. They
A Chief Marketing Officer oversees the day-to-day marketing operations and manages company budgets in relation to business goals. This professional works closely with a number of departments, including advertising, creative, media, promotions and public relations. A Chief Marketing Office reviews a wide variety of materials, such as expenditures, marketing reports and vendor contacts. This professional helps generate revenue for an organization and frequently handles the hiring of the marketing team. They finalize programs and campaigns and develop metrics to help ensure a company's ongoing success.
A Communications Copy Editor ensures the quality of written content. They proofread advertising materials and make any revisions necessary so that documents are free of error. Accuracy, grammar, punctuation and readability are just some of the factors Communications Copy Editors consider in their daily work. This editor must be able to edit materials according to an agency's style guidelines. A Communications Copy Editor must show diligence and patience and may need to perform research to double-check facts and data.
A Communications Manager creates, implements and oversees communications programs that effectively describe and promote a company and its products or services. This professional oversees production of internal and external materials, such as brochures, press releases, web copy, newsletters, presentations and speeches. They establish and maintain relationships with members of the media as well as identify key messages and communicate them to potential alliance partners and investors. By communicating information about a business, the Communications Manager successfully enhances the organization's image. They often supervise and direct an internal team. They have the ability to understand a variety of personality types and are confident team leaders who learn quickly.
A Communications Specialist helps produce internal and external company materials. They plan, prepare and write special reports, articles and press releases, distribute information to the appropriate parties, and handle any questions or concerns that may follow. A Communications Specialist identifies the best medium to deliver materials. They analyze the audience and plan ahead to prepare for various responses. They can help develop content for a company's website, as this professional must produce clear, concise materials.
A Community Manager is a digital-savvy employee, responsible for all communications, public relations, social media, event management and content creation. This professional acts as the face of a company, and incorporates tools along with personal skills to build relationships with prospective partners, the public and surrounding community. A Community Manager takes into account evolving marketing and promotional channels and works to improve branding across all verticals. As the Web grows into a more media-centric space, Community Managers must adapt to changes in how people communicate and implement strategies to keep conversations in motion with clients.
A Direct Marketing Manager handles the development of marketing campaigns that are targeted directly to consumers using such mediums as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising. This professional reviews consumer trends, researches the best ways to promote a specific message and manages a team of creative professionals. The Direct Marketing Manager examines the quality of content and makes changes as needed. They approve marketing campaigns, and review data following their launches to ensure success. The Direct Marketing Manager develops long-term strategies to enhance a company's outreach.
An Email Marketing Manager is a data-driven professional who conceives and executes email marketing campaigns designed to increase customer acquisition, retention and conversion rates. They develop communication plans, segmentation strategies and online offers. They evaluate the effectiveness of email communications. The Email Marketing Manager must possess knowledge of the database segmentation process in relation to email, an understanding of email privacy and CAN-SPAM compliance. This professional must be able to examine past data and develop reports based on current campaigns to assist with future email marketing strategies. They should also have the ability to interface with the content by making it relevant to each audience.
When a company hosts an event to launch or promote a new offering, an Event Marketing Specialist ensures it is in line with a business' mission. This professional works with a company's marketing department, event coordinators and media partners to help display the business in a positive light. An Event Marketing Specialist reviews background data leading up to an event, enabling a company to effectively reach its target audience. They provide on-site support during an event, acting as a liaison between the parties involved. This professional examines an event performance by developing reports that are based on the company's goals and sales.
A Marketing Analyst offers insight into customers, markets, competitors and campaign effectiveness. This professional reports to a Marketing Director, providing information that is used to measure a marketing strategy's performance and support company decisions. They complete industry evaluations and review economic, social and technology factors that might influence the market. The Marketing Analyst uses focus groups, surveys and studies to examine annual performance, which enables them to identify new market opportunities. This professional collects data that could impact a company's short- and long-term marketing campaigns and conducts ongoing evaluations relating to marketing, public relations and website messages.
A Marketing Communications Manager assists with the creation and implementation of customer-relationship management plans. This professional provides strategic direction for a company's internal and external communications, ensuring the proper execution of a business' marketing plans. They develop brand guidelines and ensure consistency and adherence. The Marketing Communications Manager evaluates how to effectively create, deliver and promote marketing materials across various platforms. This professional receives feedback for marketing communications from customers, product marketing department, product management team, public relations personnel and sales staff. They create and update company communications, including brochures, case studies, fact sheets, newsletters, product sheets and white papers.
A Marketing Director is responsible for the design and implementation of a marketing strategy. This professional takes business objectives and creates marketing plans tailored to meet these goals. They base marketing strategies on knowledge of the company, the industry in which the business operates and its competitors. The Marketing Director manages the day-to-day operations of the marketing team, supervising Marketing Assistants, Client Services, Communications Managers, Development Managers and Regional Marketing Managers. They develop and maintain a marketing database, oversee business development activities and handle the marketing department's budget.
A Marketing Manager plans, oversees and coordinates marketing strategies for current and future projects. This professional coordinates activities in the marketing and promotional departments, ensuring the productivity of staff members in these areas. They determine the best ways to allocate funds within a budget to ensure marketing plans achieve the desired results. The Marketing Manager studies consumer trends, competitors and current market conditions to develop effective marketing strategies. They also monitor a marketing plan's results and evaluate them for current and future projects.
A Marketing Research Analyst offers insight into local, regional and national market conditions relating to a product or service. This professional identifies market trends, including what consumers need, who will buy certain items and how much they are willing to pay for these products or services. They collect information, analyze research and develop reports explaining their findings. The Marketing Research Analyst uses calculations and formulas to evaluate data as they attempt to forecast future trends, and will the information they find to support these claims.
An Online Marketing Manager creates, implements and oversees online strategies and Web marketing goals and is responsible for supervising an online marketing team. This professional collaborates with designers, tracks company marketing strategies and identifies new online marketing opportunities and trends. They work with client and sales support teams for business marketing plan evaluations. The Online Marketing Manager seeks ways to optimize email communications, keywords and other online marketing efforts, developing new B2B marketing campaigns. They oversee data integration, HTML templates and various processes directly related to Web-based marketing strategies.
An Online/Interactive Marketing Director finds ways to increase customer engagement online. This professional tests, measures and refines marketing strategies to help draw new customers and keep current customers interested in a company. They seek ways to build brand awareness and enhance the user experience on a business' website. They use social media, search engine optimization and web analytics tools to assist with marketing efforts. The Online/Interactive Marketing Director often takes the lead in creative projects, working with Information Technology staff and Web Designers to develop customer engagement strategies.
A Product Manager creates products from existing ideas, and uses industry experience and feedback to develop new concepts. This professional typically has a background in business, and is able to incorporate their technical skills into the creative process. They play a strategic role in a business and communicate with all members of a company regarding needs and requirements for market research, design and engineering, promotions, packaging and marketing. The Product Manager develops and supervises the development of a product line from start to finish, commonly working with creative teams and sales departments to ensure the success of all phases.
A Promotions Manager helps to introduce and lead a company's efforts to promote new products into a market and drive sales. This professional plans and oversees advertising and promotional campaigns and materials. The Promotions Manager works with Advertising, Marketing, Public Relations and Sales Managers to determine the best way to promote a product. They use various communication methods to help reflect a product's value, including direct mail, radio, television, print media and the Web. The Promotions Manager should hold a Bachelor's or Master's degree along with an understanding of accounting, business, communications, computer technology, economics, marketing, math and statistics.