Web analytics jobs: Then and now

The web hasn't been around for very long, but in that time, it has quickly become the most utilized advertising frontier. Businesses have realized that in order to remain successful, they need a fully functional and engaging online presence. However, the proper way to implement a successful online marketing campaign is debatable.

In many cases, the way a consumer reacts and internalizes information depends on the market. The variations between consumers has made it increasingly difficult for businesses to come to an agreement on the best way to market online and measure success. The evolution in function of company websites has fueled many business owners to seek out individuals with the capabilities of understanding consumers, business practices and marketing at the same time.

Traditionally, the ideal web analyst has possessed a blend of business and technical skills and made it a priority to improve a website's calls to action by attempting to understand the customer experience while on a brand's website. In order to successfully tend to this task, a deep understanding of the company's target audience has always been needed. In fact, many individuals in consumer behavior and marketing have had the capabilities and knowledge to be good web analysts, especially if they have experience in strategic management of digital campaigns.

Web analytics jobs have grown drastically in 2011, however, with job search engines such as Indeed and Simplyhired hosting advertisements for thousands of open positions

As the field continues to expand at a very quick rate, the skills required for this position continue to evolve, and many individuals who could be considered successful web analysts today come from various career backgrounds. In order for a business owner to find the right candidate, he'll need to accept that it will be a learning process, but should still seek out the traits that have traditionally made good web analysts.

In today's job market, businesses are also struggling to accept that web analysts are needed as much as they are. Similar to how social media marketing jobs were resisted, web analytics jobs are filled by freelancers on a temporary work basis. However, as the internet continues to be governed by tools like Google Panda, there will be a greater need for skilled professionals to help business owners navigate through an evolving online world and effectively reach consumers in an engaging and profitable way.

Individuals looking to start a career in web analytics should not shy away from accepting a temporary work position. Having an opportunity to get a foot in the door can help down the line. Companies will continue to realize the benefits of employing a full-time analyst, and with a little background, it will be easier to appeal to employers.