Social TV starts with the Super Bowl

Social media outlets are still relatively new in the business world. In 2011, businesses explored various ways to promote their services through outlets like Facebook and Twitter. The test runs had their fair share of growing pains. Some businesses came away successful at the end of the year, while others discovered the consequences of poorly managed social profiles. In 2012, professionals have already learned a lot about where they can take social media marketing in the coming year.

The first signs of a more social media savvy world will be seen in January 2012 for the Super Bowl. This year's event will be the first game streamed live online. Viewers will be encouraged to live tweet about the event, and their tweets will be shown in a scrolling list next to the streaming game.

Traditionally, the Super Bowl has been an outlet for marketers who want to introduce new products and services in a creative manner. In most cases, consumers who watch the football game often remember the commercials more than who did what throughout the game. If consumers switch to online viewing, marketers may want to focus more effort on digital advertisements. Commercials that may not make the cut for broadcast television may be allocated to the streaming broadcast. Either way, both present big opportunities for marketers.

The Super Bowl may be the first major sporting event to stream live online, but many professionals who hold social media marketing jobs believe it is just the beginning. To prepare for television's integration online, many organizations have already planned to integrate polling and social elements within their shows. Television programs that require viewers to vote on contestants may benefit from this switch the most. Viewers may be encouraged to interact with each other, contestants and judges online to determine which candidate deserves to remain on the show and which should be sent home. This social aspect may be done completely on Twitter or Facebook.

There is no doubt that social media is just revving up for a lengthy assault on the field of marketing. Similar to how the internet rocked the foundation of advertising in the past decade, social media outlets are changing internet marketing as a whole. Businesses that want to get a firm footing on this evolving medium and get ahead of the competition may want to seek the best social media marketing professionals in the industry.

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