Interactive videos starring you

Video marketing has the potential to revolutionize how businesses communicate their messages to consumers. Websites are growing more interactive by the day, and with new web development coding, like HTML5, mobile devices are able to navigate the web with growing ease.

Creative businesses may want to incorporate unique video content into their websites to make them more engaging for viewers. Online videos have the potential to circulate to a wide-array of consumers, sparking additional interest when discussed between friends. Barcardi recently launched a Holiday promotional video that uses personalized Facebook data from the viewer and creates a video experience based on that data. In the video, a viewer will be told the benefits of bringing Barcardi rum to a house party, incorporating their Facebook friends, pictures and names, to generate a unique marketing experience. These types of videos have begun to pop up around the web, all promoting products and using unique customer attributes to get their message across.

Creative businesses may find viral interactive video content beneficial, as the promotional pieces include viewer-specific information that truly grabs the attention of the consumer. People who experience the unique video content are likely to share with their friends through social media. Suddenly, there will be an international conversation about an interactive video that all revolves around the product. Nothing is more appealing to a business than increased word-of-mouth marketing due to its creative advertising methods.

Whether creating unique viral videos in-house or outsourcing the projects, it is important to consider search engine optimization (SEO) throughout the process. Incorporating specific keywords in the description of the video or title of the video can make it more visible in an organic search. Therefore, even if a viewer does not receive the link from a friend, it is still possible to find the content from a natural search on Google or Bing.

Businesses can outsource these projects to video marketing agencies, but it may make more sense to hire professionals to fill web development jobs. The right workers would successfully integrate the video marketing into a website, as well as find the right agency to assist in the process. While geo-targeting has already sprung up in marketing in 2011, moving forward it will become increasingly more important. Interactive videos take geo-targeting a step further, by focusing on the interests of the view at hand. Staying abreast of current marketing trends can convert more viewers to buyers. Video content may be the most successful way to achieve that goal in 2011.