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Information Architects are in high demand

2011-12-14

The internet is growing increasingly harder to manage and navigate. With more businesses beginning to incorporate an e-commerce component to their websites, a logical and prepared approach to make these additions more user-friendly has developed new creative positions in the job market.

Information Architects (IA) have grown in popularity. Their expert knowledge in organizing web content, intranets and online communities allows visitors to quickly find what they're looking for on a site that's also aesthetically appealing. Companies have found that ease-of-use increases a sites visits and e-commerce at minimal cost, according to Tech Republic.

Additionally, the Bureau of Labor Statistics (BLS) projects all website-related computer jobs to grow at a faster than average rate through 2016 due to more complex technology and an increased number of companies using the internet to conduct business. Job seekers who are looking for a challenging and rewarding field should look to IA as a way to make an impact in the job market.

IA requires a broad background in web design and communication planning, as these skills are fundamental in the creation of well-planned and easy-to-use interfaces. Additionally, many individuals have a career background in web development or communication theory.

Information Architect jobs require individuals to be extremely logical, focused and detailed-oriented, as their work directly affects the way consumers interact with a business' website. As many as 88.5 percent of IAs perform tasks such as wireframing, creating site maps and managing process flows. All of these tasks are essential to the functionality of a website, reports the Information Architect Institute. However, there are several other duties including extensive research and project management that most Information Architects handle on a daily basis.

Information Architects analyze target audiences, level of interactivity, technology required and how much data is presented through the site in order complete their work. To some extent, the position is as theory-based as it is technical. In fact, since many education systems do not offer a specific path to become an IA, individuals are attracted to the career from all directions and educational levels.

Individuals who are seeking employment in a technical and engaging field may find what they are looking for in open Information Architecture jobs. Furthermore, according to Simply Hired, the average IA job salary is $74,000 as of October 2011 - making the transition from career to career a little more manageable for most individuals.

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