Generate more impressions on Facebook

Every business is on Facebook. The social media website has increasingly become an important aspect of any marketing strategy, as it provides an easy way to communicate with consumers and, hopefully, foster a relationship with them. However, more businesses are discovering that posting conversational content onto their profiles doesn't always generate any additional leads - or worse - sales.

Creating an online community of loyal customers is a dream of many business owners. Fortunately, the dream can become a reality with a few slight tweaks in how they advertise content online. In a recent study conducted by Roost, a social marketing platform, over 10,000 Facebook posts by small businesses from over 50 industries were evaluated. The results showed a clear distinction on how to effectively engage with consumers through Facebook, generating sales in the process and leaving long-lasting impressions.

It turns out that the best way for businesses to engage with consumers online is by posting photos, and doing so could reap 50 percent more impressions, to be exact, reports Roost. Now, throwing up some pictures and asking consumers to speak on them won't be of use. The type of pictures that seem to be most effective are ones where the business is shown at an event or introducing a new product. Anything that is related to the business and is thought-provoking seems to get the most traffic.

The guidelines on posting content on Facebook all follow similar rules, and companies that fill social media jobs and link building jobs know these laws like the back of their hands. Each posting must be informative, helpful and relevant to any issues that Facebook friends are experiencing. Whether good or bad, unique posts have the capability to get people talking about a business. If the content is conversational, more people are going to share it with their friends. After all, consumers typically establish a similar impression as their friends and family. Creating one positive impression likely leads to several more.

In addition to photo posts, links that are posted on Facebook are 87 percent more likely to be shared. This finding stems from the fact that links are easy to transfer from page to page, and when a consumer notices that their friend has recently checked out a new product, they'll want to do the same.

There are many ways to engage with consumers through Facebook, but keeping these latest statistics in mind can help any marketing manager improve their online presence and potentially increase customer loyalty in the process.