INTERACTIVE CREATIVE MARKETING

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Five traits of highly successful creatives

2012-02-14

The creative and business world have a lot in common. Consumers expect a wide array of creative content from the brands they trust, and businesses have embraced this need. Ordinary tasks, such as targeting consumer leads, has become a creative sport. Direct mail marketing is still widely used, but organizations are dabbling in alternative methods like mobile and social media marketing to convert prospects to clients.

Senior management may not understand how to embrace these trends and implement them in their services. In some cases, organizations use creative staffing services to fill project management jobs. Before hiring new employees, however, managers should consider these five habits of a highly successful creative worker.

Creative vs. imaginative:
Creativity involves two processes - thinking and producing. People who have ideas but cannot act on them in a proactive way are imaginative, not creative. Businesses need to find prospective employees who can successfully turn any idea into a fully realized piece of art and design. A great way to discover this characteristic is by analyzing a portfolio or requesting that a job seeker complete a test or assignment during an interview.

Thought process:
Successful creatives can remove themselves, mentally, from distractions and get completely absorbed in any project assigned to them. They find inspiration in unlikely places and enjoy challenges. Businesses that want a staff full of these types of workers need to generate the right type of projects to peak interest and retain attention.

Receptive to feedback:
It is hard for many individuals to accept negative feedback of their work, especially if it was a personal creation. However, job seekers who want to find employment in industries, such as graphic design, animation or social media marketing, must be able to absorb criticism and turn it into a learning experience.

Always questioning:
Creatives are curious folk. They are interested in problems and seek solutions. When looking to hire creative individuals, employers need to pay close attention to their receptiveness and questions. These two traits can paint a picture of just how intuitive prospective hires actually are.

Risk takers:
Creatives are not afraid to take risks. They often believe that nothing gets done without a few risky decisions. After all, some of the world's most praised inventions occurred on a whim or by accident. The creators took risks and found solutions to problems many consumers and professionals never knew they had. Just look at Facebook. Who knew the world population struggled so much at keeping in touch before the integration of social networking.

 

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