Five jobs that are in-demand in 2012

In creative industries, hiring the most talented people is necessary to build a successful company. In an era where small businesses are able to compete with bigger organizations, the corporate culture of any company can propel it into higher profit margins. It is no wonder, then, that there are several career paths that are in high demand in 2012. Organizations are looking to fill web development, creative design, marketing, user experience and analytics jobs. Here are how each field will pan out moving forward.

Web development jobs
There is a high demand for skilled developers who are able to navigate the changing world of internet browsing. Today, mobile technology is one of the most widely used outlets for surfing the web. Companies that do not optimize their websites to meet mobile standards are neglecting to accommodate the needs of many consumers. Employment in this field is expected to grow 13 percent faster than the average of all occupations between 2008 and 2018, according to the Bureau of Labor Statistics (BLS), which, if predictions prove certain, provides job seekers ample opportunities to land the job of their dreams in 2012.

Creative design jobs
The marketplace is extremely crowded. There are dozens of products that serve the same function, so creative designers are faced with the tough task of finding innovative ways to differentiate their campaigns from the competition. While the design of a website or online campaign is influential for progress, the user experience often determines just how successful a branding campaign or website will be.

User experience jobs
Creative designers and web developers work hard to create innovative websites, but often do not have the skill set necessary to perfect the user experience. Professionals in the field of user experience must find ways to keep the attention of consumers, whether through website interaction or by initiating future products to include mobile applications, tablet-accessible video and easy navigation from web page to social media outlets. Overall, user experience experts bring the efforts of designers and developers together into a tangible piece of serviceable art.

Marketing jobs and Analytics jobs
Of course, after the web pages and product designs have been developed, organizations will need specific ways to market the ideas and measure success. Marketing is expected to only grow 8 percent between 2008 and 2018, reports BLS, but their skills are even more needed today. Old school techniques have become outdated and media outlets such as mobile marketing and behavioral targeting now reign supreme. Organizations will need people who can incorporate these new tactics into campaigns in order to get noticed in the marketplace. Once the proper plan has been developed, analytics professionals will have to measure its success in order to figure out what their niche audience reacts to more frequently. A preconceived plan and measurement system are the only way to tell if a company's design, web presence and user experience are working tandem.

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