Entrepreneurs enjoy Virtual Success

In the fourth quarter of 2011, trends are emerging that could affect the year to come. While there have been certain declines in available jobs, it seems the job market may have rebounded and will make a full recovery by the year's end. That is good news for those writers who had focused much time and effort seeking out positions in content writing, in fields such as Search Engine Optimization (SEO) or article marketing.

After Google Panda wreaked havoc on content writing jobs last quarter, they've begun to increase again as companies have learned new and effective ways to embrace the algorithm and use it for professional gain. This trend means that companies, whether creative or not, are hiring writers, designers and programmers who are well-versed in SEO in order to give the organization a competitive edge. However, even while more companies are turning toward these experts, there has not been a steady rise in full-time employment opportunities. This finding is due to the surge in freelance. Companies find that hiring workers on a part-time basis is a cheaper option. Freelancers complete projects with skill and creativity, but at a fraction of the cost. Furthermore, no benefits are given out, which also saves an organization much needed capital.

As creative workers find more benefits in working remotely in freelance positions, the development of this line of work will continue to expand. After all, up until a few years back, companies would have balked at the idea of hiring an individual to work from home on specific projects, rather than contributing as a whole to the greater good of an organization.

Recent surveys from both Elance and MBO Partners show freelance entrepreneurs are happy with their career choices. In fact, 80 percent are optimistic about their field of work, according to Elance. There are many advantages to working on an assignment-by-assignment basis, and as along as individuals are optimistic with these new trends, both the business and the over all workforce will remain in tandem.

The rise in employment for freelancers could be the direct result of improved technological capabilities. As companies have switched most of their operations to online servers and networks, it has provided a greater opportunity for individuals to gain employment no matter their geographic location. This revolution in workplace management has provided many skilled workers with new employment opportunities. For those who choose to pursue a career in freelance, having the opportunity to work online from home has opened the door to a variety of new projects. For example, an individual located in Boston could gain temporary employment from an organization in California, without ever having to step foot in the facility or meet in person.