Although the vast majority of brands understand that social media is crucial for their success in terms of engaging their customers, recent research suggests that most of them, especially smaller and growing businesses, have had trouble implementing a successful strategy.
As marketers plan their budgets for the new year, a growing number of them are planning to invest more funds into online marketing initiatives as well as structural efforts like improving the attractiveness and usability of their websites.
It hasn't taken long for companies to understand the benefit of stepping up their social media marketing efforts, although it has taken slightly longer for many to hire the necessary creative talent to achieve this goal.
In many ways, mobile marketing is in an important transitional phase. Even as marketers in every industry recognize the incredible power mobile marketing offers, few have learned to effectively tap into it.
Many people assume that successful online marketing campaigns are exclusive to large companies, but increasingly small businesses have learned that they, too, must approach web promotions with the same amount of devotion and fervor as their larger counterparts.
Consumers are constantly connected to the internet. The web reports the news, hosts branded websites and features social networking options, and it'd be next to impossible to find a company today without a desire to bolster its internet marketing efforts.
Smartphone technology has been integrated into the lives of many people in a relatively short period of time. Today, people cannot leave their home without carrying their mobile device or using their phone to cure boredom during their commute.
Most business owners think of the internet as the latest media channel. While this belief isn't wrong, a lot of the content seen on the web is static text and images, with little interactive information on the sites people use every day.
Last year, we published our "Talent in Demand: The Next Generation of Creative Roles" white paper that highlighted specific career paths set to take off in the second half of 2012. With the new year well underway, we thought it would be best to take another look at those creative roles and talk about whether those positions will remain in demand in 2013, or if new roles are ready to take their places.
In the United States, more than 114 million people own smartphones, a new comScore study reports. Of those 114 million people, nearly 52.2 percent use Google Android phones, and designing programs and websites for those devices is pivotal for the success of a business.
Andy Warhol is often quoted for his iconic statement "In the future, everybody will be world-famous for 15 minutes." While this quote might apply to the average American, it certainly is not the goal for many businesses and their creative teams.
Search for any brand online, and within the top 10 provided links, you'll find branded social presences. Companies have learned that creating and maintaining social profiles can increase the amount of digital space they control.
With practices like search engine optimization (SEO), pay-per-click advertising and social media marketing all growing in importance, it can be difficult for project managers to understand the channels that would best complement promotional objectives.
Creative departments typically manage a variety of personnel, including 3D animators, graphic designers, illustrators and more. While these companies may offer a collection of services to clients, they might also be sparking the national economy.
Those who perform work in web analytics jobs might use Google Analytics as their primary outlet for information. While Google delivers several options, there are web-based alternatives that provide consistent results. In fact, knowing how to use these may help increase your website's performance.
Many companies often try to engage their workers in a number of ways. Businesses typically want their employees to take an active role in their work because those who truly care about the success of their companies might become more likely to complete high-quality projects.
Defining workplace roles is becoming increasingly difficult for some businesses. While some companies typically want team players who complete specific daily tasks, other businesses seek high-quality talent who possess flexibility and a desire to increase their value to their respective employers.
It takes a team effort to be successful in the workplace - there's truly no "I" in team. While no employee is an island, employers might put their hiring in the hands of a single human resource professional.
A misspelled word or a formatting mistake could have a significant impact in the hiring process. Employers will want to carefully examine employment submissions, as these could give companies insight into the dedication and professionalism a candidate displays in his or her everyday tasks.
As a company in the creative industries, you're likely trying to find staff members who can fill a variety of needs. You might need artistic, versatile personnel who can join your team and contribute from day one.
The current job market poses challenges to employment recruiters and candidates. While both parties want to find a perfect match, a variety of factors play a role in determining whether there is fit that benefits each side.
As a business professional, you want to bring high-quality talent into your organization. However, you'll need to make sure these new hires have the skills to thrive, especially in the growing digital workplace.
Employers frequently seek ways to bring high-quality candidates on board, especially in the creative services industries. In fact, many businesses have shown a greater willingness to connect with job seekers via LinkedIn, a web-based social network that connects business professionals and employers.
In today's competitive business world, you need to employ top talent to keep your company competitive. Without a skilled workforce, you won't be able to go head-to-head with the big players in your industry, and professional growth will be hard to initiate.
As a business owner, you want to keep your thumb on the pulse of the marketplace. Failing to keep abreast of inevitable changes in employment could put your company at a disadvantage, as your competition may become better equipped for the future and leave you in the dust.
A website is an extension of a business' brand. While a company may have built a reputation for itself in the offline world, it's time for that same message to be communicated through online endeavors.
In the internet age, it's important to have a staff on hand capable of innovating for the future. Having a business website is an essential component of marketing, advertising, sales and branding, so employing creatives to help cultivate an online presence is vital for a successful organization.
Working in the creative industry does not always mean you're employed by a large commercial agency, walking the hallways in some new-age structure or attending creative brainstorming sessions with your peers.
The moments spent in the workplace can drag, and the large windows in the office don't always let in the desired amount of sunlight. This can cause a creative team to feel sluggish and fall to the peril of summer doldrums.
It is easy to get wrapped up in technology, building upon past creative projects in order to boost innovation and thought-leadership, but without basic communication principles laid down in cement, brands won't stay afloat long.
Business owners already understand the importance of video content marketing in today's complex world, but measuring the return on investment (ROI) of these promotional pieces has not always been easy to accomplish.
The Super Bowl is over. The New York Giants defeated the New England Patriots, and while New Yorkers may celebrate well into next season , everyone else in the United States is focusing on more resonating information that was discovered during this year's big game.
Big businesses that can separate themselves from the competition by improving their brand recognition across all demographics through appealing design and interactive marketing may be able to get ahead in their respective industry.
In today's marketplace, businesses across all industries have entered the digital world and created their own websites. These pages act as ambassadors to consumers. It is often the case that a professional website is the first impression for prospective clients.
The great thing about New Years is that it symbolizes a fresh start. Business owners all agree, as the latest numbers from SurePayroll indicate that more professionals are feeling optimistic about 2012.
During the recession, many companies scaled back their spending on marketing campaigns. With an uptick in hiring there has been a resurgence in design marketing, employers have begun to hire individuals to fill graphic web design jobs.
Marketing techniques change all the time. Annual trends revolutionize the marketplace, exhaust budgets and show tentative results. In 2012, many organizations are planning to go back to the basics with a few slight twists.
The internet is a valuable resource for business owners and consumers. Many people prefer to research topics on their computers or mobile devices instead of hitting the local library and picking up a few books.
Video marketing has the potential to revolutionize how businesses communicate their messages to consumers. Websites are growing more interactive by the day, and with new web development coding, like HTML5, mobile devices are able to navigate the web with growing ease.
Video content is becoming more important for companies that are attempting to create a more engaging presence online. In the next year, video content marketing is expected to take even further control, and possibly find its way into more advertising budgets across all industries.
Keeping updated on the latest marketing trends is a full-time job. Big businesses focus a lot of their efforts toward understanding consumer trends before they start, and in some instances, they have found success.
The social media website has increasingly become an important aspect of any marketing strategy, as it provides an easy way to communicate with consumers and, hopefully, foster a relationship with them.
It is hard to deny that the recession that began in 2008 is still affecting the way that businesses spend money in 2011. Although, in some industries, this decline in spending has not affected the rate of employment - it may have increased it.
These days, many people are struggling to find work. However, recent reports indicate that they may just be looking in the wrong places. While the national unemployment rate is hovering around 9 percent, there are open positions in some pretty enjoyable industries.
Technology affects almost everything we do. An innovative discovery in one industry could completely alter how we interact in another. The unveiling of HTML5, for example, will impact several creative fields, and force existing web developers to scramble to keep up with the latest trends.
For many shoppers, the aesthetic appeal of a product is the deciding factor in whether or not it will be purchased that day. It is an interesting concept to try and understand, since most designs are built in such a way that we overlook their finer details.
The internet is a scary terrain to try and navigate. The algorithms that dictate the ranking of websites on search engines change so regularly, that hardly anyone can claim that jobs in social media marketing are easy to fill.
Technology has changed the ways a lot of jobs are performed. In some cases, the development of computer software and operating systems have taken one line of work and divided it into two in order to complete necessary responsibilities in a timely manner.
As employers recognize the important link between a positive public image and the success of their businesses, they will increasingly turn to public relations specialists for their communication needs.
In the past two years, e-commerce jobs have enjoyed an increase across various industries. The trend shows that people are growing increasingly comfortable with purchasing products and services over the internet.
The creative industry has seen its fair share of growth in the past few years. In part, this expansion is due to technology, such as the internet, which has become the main venue for individuals wanting to connect and converse with one another.
Social media plays a vital role in the success of businesses around the world. Whether it is using Facebook or Twitter to directly engage and communicate with consumers or having a presence on LinkedIn in order to build a professional network, the trend may be here to stay.
Cultural fit within a business is more about what motivates employees than how well they socialize with one another. In order for a business to thrive and continue to produce traction in an industry, it is critical to hire people who share the same core values.
Creatives are a passionate bunch. After all, their work is subject to extreme amounts of scrutiny, and they usually put in long hours revising drafts for clients who don't know what they want. It can drain their spirits and prevent them from tapping into their creative juices.
Part of being a creative company is coming up with innovative and unique ideas. It's hard to stand out amongst the pack without a service that readily accepts trends in business and evolves to meet consumer needs.
Many individuals focus on developing a personal brand that directly engages with potential employers. Recently, however, there has been a lot of buzz over the importance of establishing a company's brand with an equal amount of flavor and personality.
Businesses are constantly looking for new ways to reach and communicate with customers. However, even some strong marketing and advertising plans have the potential to plateau once they've tapped the relevant customer bases.
Mobile applications are triggering a fundamental shift in the way people use mobile phones. In 2011, 85 percent of shipped cellphones included browser and mobile application capabilities, according to Gartner Inc.
What business doesn't want new customers? A successful company should be continuously finding ways to attract new consumers and people of interest in order to expand its network, reputation and opportunities for growth.
Creative careers are evolving everyday. The transition from old to new technology has influenced the way many companies operate by creating new opportunities and presenting new challenges to public relations, advertising and branding agencies.