Washington, D.C. startup, Pipevine LLC launched the Vouched app yesterday, October 14th 2014, which could change how we think about hiring criteria.
Search Engine Optimization (SEO) is high priority for our marketing team. Iíve become the SEO expert. Donít get me wrong, I have a talented team of marketers who are more than capable to tackle our SEO efforts, but I chose to keep this one on my desk.
Social media is no longer just a place to connect with your friends and favorite brands; it's a lifestyle, and brands and companies are leveraging thatóso much that you can now find social media in fashion.
To follow up with my last blog about Information Architecture and what IA/UX/UI people actually do, I want to provide some insight and clarification on User Experience (UX).
Here is what our recruiters recommend looking for when evaluating talent from unconventional recruiting source.
When developing a social media strategy, itís important to take a deep approach to social listening. What are people writing about you?
Letís face it, most companies canít afford a large internal team of graphic designers, developers, videographers and writers. Iíve compiled a list of marketing hacks to help you save time and money.
Planning corporate events is tough! Whether itís a networking happy hour like CreativeConnectsģ, an annual event for charity or an employee holiday party, each event comes with its own unique set of challenges and variables to consider.
An interview with Jennifer Bloom, Sr. Recruiter at The BOSS Group gives an insightful look at the state of creative talent in Dallas, TX from both a talent and employer perspective.
The level of noise in the marketplace demands that marketers get creative and think outside of traditional marketing methods.
To begin to understand IA/UX/UI Design, you have to start from a broader scope: Interaction Design. Interaction Designers strive to create meaningful relationships between people, communities, products and services.
Trends in mobile marketing and mobile design in 2014.
In remembrance of the comedic genius, Robin Williams, that filled our lives with joy and laughter, The BOSS Group is dedicating this Word Up Wednesday to the legend himself.
,In remembrance of the comedic genius, Robin Williams, that filled our lives with joy and laughter, The BOSS Group is dedicating this Word Up Wednesday to the legend himself.
When did we become a society in which the exclamation point is the new normal punctuation in polite or professional conversation? It is no longer reserved for the extraordinary or to show true excitement.
Countless scholars have examined the correlation between happiness and productivity. The song, ďHappy,Ē references happiness as a source of creativity, an antidote to bad news, an infectious mood and a way to unity.
Social media is here to stay. Your company is on Facebook, but now youíre trying to figure out what to do with Twitter. Take a deep breath and follow these 10 tips for Tweeting like a pro!
Because consumers own so many devices and have constant web access, it should come as no surprise that users spend a great deal of time on social networks.
Every company's marketing staff requires a group of copywriters. Of course, not just any copywriter will do - they'll require skills such as SEO knowledge and more.
Managers of creative departments spend a lot of time in meetings, but none are more difficult than performance reviews. Here are a few tips...
Millennials are joining the workforce at a rapid pace.
Many businesses hire developers to build mobile websites to reach smartphone and tablet users.
Many companies with bad reputations have excellent corporate social responsibility programs that often go overlooked.
All social networks weren't created equal.
Logos are incredibly important to every business because they have to convey the company's entire message.
Motivating your team is a key part of being a leader.
Web and mobile development have come a long way in a short period as professionals and companies have begun searching for ways to simplify interfaces while also making them engaging.
Creative marketing's going to change a great deal in 2014.
Instagram's no longer just focusing on helping people share pictures publicly.
If the Internet were an actual place, it'd probably be a cat sanctuary.
Google+ isn't an optional marketing tool anymore.
The Super Bowl was a bit of a letdown this year as the Seahawks ran away with the game from the start.
Now that the Seahawks have safely returned to Seattle with the Lombardi trophy, we can talk about what really mattered at the Super Bowl - the commercials.
Last year, we were treated some truly innovative branding efforts.
Pinterest is one of the most talked about social networks when it comes to marketing.
This year's marketing campaigns were some of the most creative in recent memories.
This year employers are going to hunt for creative professionals to fill very specific positions.
This has been an exciting year for the design world as new ideas and fresh approaches became popular and changed how companies went about their branding strategies.
User interface and user experience are unique elements that are frequently confused with one another.
Filling open creative jobs can be a difficult task if you don't understand how to find the best employees.
Companies have to think beyond the PC if they want to stay competitive in the modern market.
Check out these 25 tips on keeping your creative team engaged.
Washington, D.C., has started to become a haven for creative enterprises.
Many creative professionals are freelancers without stable employers.
Email marketing hasn't been completely supplanted by social media, but the technique has been changed by the emergence of mobile devices.
The creative industry is a dynamic field in which new trends regularly emerge.
Companies that want to freshen up their advertisements frequently rely on freelance graphic designers to do so.
Social media marketing allows businesses to pick and choose their targets.
Every company relies on creative professionals in some fashion or another.
Companies are always trying to improve their recruitment and hiring procedures, and many businesses are growing increasingly reliant on referrals.
Video marketing is rapidly ascending the ranks of the most effective advertising platforms.
Since The BOSS Group first opened its doors 25 years ago, technology has forced marketing to evolve.
There's no question that social media has quickly become one of the most useful marketing channels.
Marketing is an evolving field that requires corporations to continually adapt their strategies and capitalize on new trends.
Social media marketing managers are always looking for ways to capitalize on new features and tools to bolster their employers' brand equity.
Companies have been struggling to find the best way to bolster their presence on social media.
When Twitter first debuted, the 140-character limit seemed impossible, but has proven to be ample room for most updates.
Few marketing tactics enhance a brand's credibility like guest blogging.
Social media is one of the most dominant forces in marketing.
Facebook has altered how many companies think about marketing, and the social networking giant may have changed the game again.
While videos and social media are receiving the lion's share of attention from companies, content marketing has quietly become one of the most popular strategies.
There's no question that social media has become a dominant marketing channel in recent years, but there's been little insight as to how highly business value the digital platform.
To celebrate The BOSS Group's 25th anniversary, here are 25 tips for promoting creativity within your department.
Videos have quickly gone from niche tools to critical marketing resources that every business must use.
The ubiquity of smartphones has caused many enterprises to refocus their email marketing strategies.
In celebration of The BOSS Group's 25th anniversary, read on for a look back at how the Internet has evolved in that time.
Every time Google releases a new algorithm, the SEO landscape changes.
Today, most consumers have strong and clearly defined online personalities.
When social media outlets first bounded onto the marketing scene, many brands were too excited about the opportunity to think to carefully about how to harness.
Every day, brands' social pages become more important in the quest to attract customers and generate online conversations.
Many professionals in creative direction jobs rely on Adobe Creative Suite to complete projects, but the developer recently announced that it will only offer a cloud service in the future.
When assessing their opportunity for growth in 2013, some executives are worried that a few specific shortcomings could hamstring their chances.
In recent years, consumers have begun demanding more engaging and unique promotional initiatives, and brands have finally started to take notice.
The online landscape is always changing, and brands are learning that if they want to keep up they need to regularly alter their approaches.
The overall refinement and improvement of the internet has caused users to demand a much higher level of experience from their favorite brands.
As mobile continues to grow and evolve, many companies are looking for new ways to use the medium to increase their presence and improve their engagement efforts.
Brands now have more information about their customers at their fingertips than ever before.
The methods consumers use to learn about companies and make purchasing decisions is changing almost too quickly to be tracked.
Consumers are increasingly demanding a more personalized web experience from brands, and recent research reveals that they are willing to do a lot to receive it.
Want to be noticed by hiring managers? Instead of focusing on writing and refining a resume, job seekers should focus on optimizing their online personal brand.
Many companies struggle with recruiting and managing creative talent.
Paid search results have become an instrumental component in business' efforts to increase their brand's exposure and foster online engagement.
Business executives are beginning to better understand the importance of social media marketing to their overall success.
The rapid development of the online marketing arena has changed not only the way companies promote themselves, but also the end goals of doing so.
South by Southwest's Interactive Trade Show has come and gone, but the trade show has once again left a lasting impact.
Although the vast majority of brands understand that social media is crucial for their success in terms of engaging their customers, recent research suggests that most of them, especially smaller and growing businesses, have had trouble implementing a successful strategy.
The online habits of consumers are rapidly shifting away from straightforward engagement to a more interactive, multifaceted approach.
Nobody can deny the important role that social media plays in increasing a brand's exposure and attracting new customers.
In their efforts to reach new customers and increase the exposure of their brands, many companies have stepped up their efforts to launch a successful viral marketing campaign.
As marketers plan their budgets for the new year, a growing number of them are planning to invest more funds into online marketing initiatives as well as structural efforts like improving the attractiveness and usability of their websites.
It is often said that the three most important aspects of a piece of property are "location, location, location."
The majority of CEOs have a lot on their plates and many find it hard to play an active role in every facet of their businesses.
Marketing executives are becoming increasingly aware of the benefits of creating an extensive and self-contained online presence.
Video has emerged as one of the most powerful content types for companies to attract new customers and launch successful viral marketing campaigns.
It hasn't taken long for companies to understand the benefit of stepping up their social media marketing efforts, although it has taken slightly longer for many to hire the necessary creative talent to achieve this goal.
An increasing number of consumers are learning about brands online and sharing experiences with each other on various platforms.
The volume of online sales has risen dramatically in each of the last few years, and 2012 was no different.
In many ways, mobile marketing is in an important transitional phase. Even as marketers in every industry recognize the incredible power mobile marketing offers, few have learned to effectively tap into it.
One of the fundamental mistakes a business can make is to assume that the target of online marketing efforts is a monolithic entity.
The shift toward branded content marketing has been underway for several years, but will gain significant traction in 2013, according to several new surveys of American marketers.
One of the hardest tasks for executives is predicting how technology will evolve in the near future and how they should staff to prepare themselves for these changes.
Earlier this year, we published our "Talent in Demand: The Next Generation of Creative Roles" white paper that highlighted specific career paths set to take off in the second half of 2012.
Smart businesses understand that trying to increase the size and loyalty of their customer base is not always a matter of reaching as many people as possible.
B2B companies sometimes feel as though their marketing strategies differ dramatically from those of B2C businesses.
As businesses look ahead to 2013, many of them are closely inspecting the emerging trends in social media marketing.
With the emergence and rapid rise of content marketing, brand pages and mobile advertising, it is easy to lose sight of another, more tried-and-true marketing technique: email.
Many people assume that successful online marketing campaigns are exclusive to large companies, but increasingly small businesses have learned that they, too, must approach web promotions with the same amount of devotion and fervor as their larger counterparts.
Just a few years ago, content marketing was a fairly monochromatic field.
Creative departments try to remain ahead of the curve in terms of what marketing channel will be the next big thing.
Technology has a way of making people feel like new inventions are products they can't possibly live without.
Social media marketing is a growing resource for professionals and, even while the practice has many critics, businesses plan to increase their use of specific networks in 2013.
Thanksgiving weekend is traditionally the kickoff to holiday shopping for many Americans.
Just when companies thought they had social media figured out, a new platform explodes onto the marketplace and shakes up the whole industry.
Employers are increasingly looking for creative talent to fill video marketing jobs as consumers are drawn closer to the medium.
Instagram has over 100 million active users today, and an increasing number of brands are using the social platform to reach prospective customers.
With the holiday season on the horizon, it's time to think about dedicating more time to developing a marketing strategy that will compel consumers to purchase products for their loved ones.
The web provides marketers with a plethora of lead generation opportunities.
As 2013 approaches, it's time to look at certain industry trends that could spark upticks in employment across various business sectors.
The average consumer engages with branded information on multiple devices on a daily basis.
Marketing will inevitably be comprised of mostly digital channels.
The lead generation process grows more complex as new channels are introduced into the mix.
Marketers understand that internet marketing has become an invaluable channel to use for promotional outreach programs.
Marketers who want to make an immediate impact in 2013 should consider the benefits of mobile local marketing.
Employers should push their open marketing jobs before the holiday season edges even closer.
Business has moved online. Today, consumers head to the web to conduct preliminary research and discover the products and brands they plan to buy in the future.
Now that October is in the past, marketers can start to look forward and plan for the holiday season.
As more consumers upgrade and purchase smartphones, marketers must adapt their outreach programs to appeal to people who, at times, aren't always stationary.
Consumers are constantly connected to the internet. The web reports the news, hosts branded websites and features social networking options, and it'd be next to impossible to find a company today without a desire to bolster its internet marketing efforts.
Smartphone technology has been integrated into the lives of many people in a relatively short period of time. Today, people cannot leave their home without carrying their mobile device or using their phone to cure boredom during their commute.
Social media is an invaluable part of everyday life for many Americans.
Marketers focus their attention of developing campaigns that resonate with specific demographics.
Most business owners think of the internet as the latest media channel. While this belief isn't wrong, a lot of the content seen on the web is static text and images, with little interactive information on the sites people use every day.
When it comes to driving traffic to a website, professionals depend on search engine optimization (SEO) campaigns.
New studies show that social networking sites offer additional competitive advantages, and that a social media manager must source creative talent to leverage all these platforms have to offer.
When you employ creative talent to help bring new business to your company, it's easy to get lost in digital technology and web marketing.
The unemployment rate in the United States dropped to 7.8 percent in September 2012 - the lowest recorded level since President Obama's inauguration.
A significant portion of Americans use mobile phones every day to navigate from one place to another, communicate with professionals and friends and make purchases from their favorite brands.
Last year, we published our "Talent in Demand: The Next Generation of Creative Roles" white paper that highlighted specific career paths set to take off in the second half of 2012. With the new year well underway, we thought it would be best to take another look at those creative roles and talk about whether those positions will remain in demand in 2013, or if new roles are ready to take their places.
Quality digital content is at the center of many social media marketing jobs.
Technology has an extremely important role in the world of people who hold marketing jobs, and social media is at the forefront of the industry today.
Every business professional knows who the big players are in the world of social media - Facebook, Twitter and LinkedIn.
As a professional, you've done your time in the classroom, learned everything you could about your craft and actively climbed the ranks to maintain a stable job.
Now that the majority of internet users has visited websites like YouTube and Vimeo, businesses have discovered the benefits associated with video content.
Pinterest has grown so fast since its inception that many businesses have been forced to put together a creative team quickly and use those professionals to leverage a site for greater brand exposure.
In the United States, more than 114 million people own smartphones, a new comScore study reports. Of those 114 million people, nearly 52.2 percent use Google Android phones, and designing programs and websites for those devices is pivotal for the success of a business.
As a marketing director, your main objective for your company is to increase brand awareness.
Assuming you are well aware of trends changing the face of online marketing today, there are some advanced techniques you can use to improve how your company conducts social media marketing.
Andy Warhol is often quoted for his iconic statement "In the future, everybody will be world-famous for 15 minutes." While this quote might apply to the average American, it certainly is not the goal for many businesses and their creative teams.
As an online marketing strategist, you've likely created specific search engine optimization jobs to help you and your creative team improve online rankings and visibility.
Search for any brand online, and within the top 10 provided links, you'll find branded social presences. Companies have learned that creating and maintaining social profiles can increase the amount of digital space they control.
The job market in the United States is changing. The influx of new professionals looking for work has created an overwhelming amount of competition for available jobs.
With practices like search engine optimization (SEO), pay-per-click advertising and social media marketing all growing in importance, it can be difficult for project managers to understand the channels that would best complement promotional objectives.
A business that incorporates online technologies can be successful with its marketing efforts, and it may use both direct marketing and web-based tools to support advertising campaigns.
Many companies are examining ways to make their websites more user-friendly for visitors who use desktop computers, laptops and mobile devices.
Graphic designers figure out ways to use colors, illustrations and objects to make a design appealing and functional.
Web design agencies often have specific criteria they consider when reviewing job applications for web design jobs.
Creative departments typically manage a variety of personnel, including 3D animators, graphic designers, illustrators and more. While these companies may offer a collection of services to clients, they might also be sparking the national economy.
Those who perform work in web analytics jobs might use Google Analytics as their primary outlet for information. While Google delivers several options, there are web-based alternatives that provide consistent results. In fact, knowing how to use these may help increase your website's performance.
Experience is often what hiring managers look for when reviewing employment applications, but hands-on experience can be difficult for job seekers to obtain.
The economic recession that impacted employers and job seekers in the late 2000s appears to be approaching its end, and evidence of this is reflected in recent data.
Many companies often try to engage their workers in a number of ways. Businesses typically want their employees to take an active role in their work because those who truly care about the success of their companies might become more likely to complete high-quality projects.
Defining workplace roles is becoming increasingly difficult for some businesses. While some companies typically want team players who complete specific daily tasks, other businesses seek high-quality talent who possess flexibility and a desire to increase their value to their respective employers.
When it comes to hiring the top talent for your business, it's worthwhile to display courtesy and professionalism in your everyday behavior.
The London Olympics might have earned a gold medal for its performance relating to digital businesses, as many companies were able to share their messages with advanced marketing campaigns.
It takes a team effort to be successful in the workplace - there's truly no "I" in team. While no employee is an island, employers might put their hiring in the hands of a single human resource professional.
A misspelled word or a formatting mistake could have a significant impact in the hiring process. Employers will want to carefully examine employment submissions, as these could give companies insight into the dedication and professionalism a candidate displays in his or her everyday tasks.
As a company in the creative industries, you're likely trying to find staff members who can fill a variety of needs. You might need artistic, versatile personnel who can join your team and contribute from day one.
The current job market poses challenges to employment recruiters and candidates. While both parties want to find a perfect match, a variety of factors play a role in determining whether there is fit that benefits each side.
While some social media use might be inappropriate during the workday, more companies are investing resources in these tools to find new talent for their businesses.
As a business professional, you want to bring high-quality talent into your organization. However, you'll need to make sure these new hires have the skills to thrive, especially in the growing digital workplace.
Employers frequently seek ways to bring high-quality candidates on board, especially in the creative services industries. In fact, many businesses have shown a greater willingness to connect with job seekers via LinkedIn, a web-based social network that connects business professionals and employers.
In the past year, smartphone adoption has grown, with nearly 110 million Americans owning a smartphone device as of April 2012, up 44 percent from the previous year.
A company's brand is its most valuable asset. A strong reputation in a competitive marketplace can help a business stand out and generate higher returns than its competition.
In today's competitive business world, you need to employ top talent to keep your company competitive. Without a skilled workforce, you won't be able to go head-to-head with the big players in your industry, and professional growth will be hard to initiate.
If you are designing your brand's website or revamping its current model, you should adhere to the latest interaction design trends that have been established in 2012.
As a business owner, you want to keep your thumb on the pulse of the marketplace. Failing to keep abreast of inevitable changes in employment could put your company at a disadvantage, as your competition may become better equipped for the future and leave you in the dust.
A website is an extension of a business' brand. While a company may have built a reputation for itself in the offline world, it's time for that same message to be communicated through online endeavors.
In the internet age, it's important to have a staff on hand capable of innovating for the future. Having a business website is an essential component of marketing, advertising, sales and branding, so employing creatives to help cultivate an online presence is vital for a successful organization.
The professional world is all about who you know. Even with top skill sets and a talented team of hardworking creatives, it can be difficult to become the preferred partner in your industry.
As a creative director, you need play to your professional strengths.
Working in the creative industry does not always mean you're employed by a large commercial agency, walking the hallways in some new-age structure or attending creative brainstorming sessions with your peers.
As a business owner, you want to make sure that when you have employment gaps, those positions are filled quickly.
In case you haven't noticed, the internet is where many of today's most successful businesses spend the bulk of their time advertising to prospective customers.
In marketing and advertising, the way a company brands itself often dictates subsequent promotional efforts.
The professional world is at the mercy of evolving technologies, and while these innovative solutions often change things for the better, businesses struggle to keep up with emerging trends.
The draw to a home office is that you don't have to wear those constraining work clothes or deal with your neighbor's annoying eating habits.
The web has certainly evolved over the past two decades, transitioning from single-column, text-based sites into multimedia presentations.
The United States job market has shown positive signs in 2012, and many employers are looking to hire new professionals in the coming months.
The United States job market continues to mend over the course of 2012.
When financial circumstances are tough, businesses are more likely to cut their creative campaigns before all other tactical efforts.
In the coming months, employment opportunities may improve for job seekers in the United States.
Employment numbers have been less than ideal over the past few months, with actual job creation figures shortcutting many economist predictions.
After a significant population of people gained access to the internet, the world became a more connected place.
The moments spent in the workplace can drag, and the large windows in the office don't always let in the desired amount of sunlight. This can cause a creative team to feel sluggish and fall to the peril of summer doldrums.
Job growth is a hot topic in the United States, and while new employment opportunities are created monthly, the amount of open roles continues to be fewer than forecast.
The job market is certainly competitive, and with job creation occurring monthly, employers and employees have to position themselves in the right way to remain influential.
Employment opportunities looked to be trending their way back to pre-recession numbers in early 2012, but recent hiccups in job creation have some economists doubting the market's stability.
Employment opportunities looked to be trending their way back to pre-recession numbers in early 2012, but recent hiccups in job creation have some economists doubting the market's stability.
Big businesses often spend countless hours conceptualizing their latest products and services.
he United States labor market is making less progress than expected.
Big business was blamed by many Americans for the slow job recovery seen between 2011 and 2012, but recent information from the Bureau of Labor Statistics (BLS) paints a slightly different picture.
The United States job market hasn't recovered 5 million of the 8.8 million jobs it lost during the recession, Bloomberg Businessweek reports.
The job market is certainly competitive, and with job creation occurring monthly, employers and employees have to position themselves in the right way to remain influential.
The mild winter may have played an influential role in the job market recovery experienced between the months of December 2011 and February 2012.
The United States job market saw renewed signs of prosperity in the first quarter of 2012, with employment gains exceeding expectations.
The United States economy is now projected to grow faster than many experts previously thought, reports USA TODAY's quarterly survey of economists.
The job market in the United States is on the verge of a swift recovery. While March 2012 created 120,000 new jobs alone, employment figures indicate a highly active hiring environment.
Businesses across all sectors are reaching out to professionals and hiring those who can fill graphic design jobs and web development jobs.
Business owners have ample opportunities to expand their offerings in today's consumer marketplace.
Advertisers have been forced to adjust to the times and put a greater focus on promoting through digital channels.
The initial frenzy over social media has subsided slightly as almost every business has created accounts on the four most popular platforms.
Employment rates are increasing, and businesses are starting to feel more confident about hiring new professionals.
Mobile technology has certainly changed the marketing outlook for many organizations.
Business owners hire professionals to fill open positions, but workers are too often brought on board for their skills rather than their attitudes.
The days when companies looking to advertise could simply approach the four or five major agencies on Madison Avenue are gone.
Creative firms act similarly to sports teams, which may seem strange at first. Staffing solutions for interactive, creative and marketing professionals.
Freelancers enjoy many luxuries, but as the sole proprietor of their operations, they need to hone their negotiation skills in order to appreciate success.
When a business wants to implement a new advertising campaign, it often solicits the project to bidding creative agencies.
Design and business strategy have not always gone hand-in-hand.
When attempting to surpass competitors in a cluttered marketplace, businesses often look at staffing as the solution.
Business owners are well aware of the influence search engine optimization (SEO) has in the world today.
New ideas are what fuels the United States economy and the job market.
Many professionals think they can write copy effectively, but more often than not, they succumb to the pressure of churning out content regularly for their entire career.
Working as a freelancer has many perks and few disadvantages, but one thing someone who is self-employed may forget is his or her obligation to file taxes accordingly.
Businesses are hiring new employees at an increased rate, and with the United States economy stabilizing, job seekers have new opportunities to find employment.
Businesses operate in an increasingly complex global market today.
It is easy to get wrapped up in technology, building upon past creative projects in order to boost innovation and thought-leadership, but without basic communication principles laid down in cement, brands won't stay afloat long.
It's halfway through the first quarter of 2012 and business owners who want to find new avenues for success may want to discover what their current operations are missing.
Every business owner understands how imperative it is that all of his or her employees operate with the same vision and goal in mind.
Business owners already understand the importance of video content marketing in today's complex world, but measuring the return on investment (ROI) of these promotional pieces has not always been easy to accomplish.
The business world is an increasingly complex place. The ways corporations develop marketing campaigns and create customer outreach programs have evolved to adhere to online trends.
In 2011, mobile applications transitioned from a luxury business tool to an essential piece of the puzzle for exceptional marketing.
Large corporations often have several entities they must manage effectively in order to cater to their diverse customer base.
In the past two years, search engine optimization (SEO) and social media marketing (SMM) have become invaluable tools for businesses to use in their outreach programs.
Brands have many available outlets to promote their products and services to consumers.
Business owners are quick to buy into emerging media as a way to boost brand recognition and sales.
When planning a new marketing campaign, there are many different approaches professionals can take.
Advertising has become a sport in many ways. There are specific rules to follow, and if professionals fail to adhere to those guidelines, profits and consumers won't be reached effectively.
The recent success many creative organizations have seen from innovative social media and video marketing campaigns has been an encouraging sign for things to come for business owners.
The success of a business relies heavily on its ability to compile information about its customers and leverage those findings toward progressive change.
There is a wide array of outlets that businesses can use to promote their services, products and expertise in their respective industries.
The Super Bowl is over. The New York Giants defeated the New England Patriots, and while New Yorkers may celebrate well into next season , everyone else in the United States is focusing on more resonating information that was discovered during this year's big game.
Reaching new customers in order to increase revenue and build brand recognition is often a top priority among business owners.
The consumer market has changed drastically over the past decade.
Businesses that are easy to find through simple searches on websites like Google, Yahoo and Bing often see higher traffic and increased online sales.
Having an online component to a business is an increasing necessity in the marketplace today.
Video games continue to impress consumers with their improved graphics and more developed plots.
The month after the holiday season is often a slow period for retail businesses.
Mobile marketing saw its coming of age in 2011 as businesses across all industries began to leverage the capabilities of smartphones for their advertising and promotional needs.
Search engine optimization (SEO) is an invaluable tool for a business to use well.
Online marketing is an invaluable part of a business' promotional strategies.
Professionals have many obstacles that they must approach with grace and overcome in order to progress in their fields.
Mobile devices allow consumers to interact with one another via social media platforms, text and email, but they also help buyers interact with their favorite brands and retail stores.
Big businesses that can separate themselves from the competition by improving their brand recognition across all demographics through appealing design and interactive marketing may be able to get ahead in their respective industry.
Mobile technology continues to garner attention in the marketplace. More technology-based companies are attempting to join in on the fun, introducing tablet PCs and mobile phones in droves.
Brands have quickly embraced social media platforms to nurture the relationships they have with their customers.
Over the past decade, technology has developed at such a rapid pace that consumers often did not realize just how quickly their communication habits changed.
Big businesses often try to succeed in all areas. They grow their services thinking that the more they can handle and churn out, the better the results.
Businesses want to improve their marketing. This interest has led many organizations to increasing their online campaigns.
The job market is in flux. People used to want to find full-time employment because it provided many benefits, such as stability and regular income.
A business that wants to garner attention in the consumer market needs to brand itself accordingly.
In the United States, the unemployment rate is hovering just under 9 percent.
Social media outlets are still relatively new in the business world.
Web design, while functional, also has an aesthetic appeal.
The Holidays are finally over. The new year is quickly kicking into high gear, and marketers are scrambling to find the biggest money making avenues for the next 12 months.
In today's marketplace, businesses across all industries have entered the digital world and created their own websites. These pages act as ambassadors to consumers. It is often the case that a professional website is the first impression for prospective clients.
Creative employees are in demand.
The creative and business world have a lot in common.
Everyone is wondering where the next big job market boom will take place.
There are promising signs that the job market is stabilizing and even growing.
The great thing about New Years is that it symbolizes a fresh start. Business owners all agree, as the latest numbers from SurePayroll indicate that more professionals are feeling optimistic about 2012.
It is easy for mid-level employees to view the work of upper management or a CEO as easy, or their success as pure luck.
At the end of one year and the beginning of another, business owners have the chance to evaluate their strategies and truly measure their overall success in the past 12 months.
For many business owners, the recent economic slowdown is still in the forefront of their minds.
A small part of what is required to run a successful business is an eye for innovative marketing opportunities.
Corporations often employ teams of creatives to manage projects that business-oriented professionals are unable to wrap their brains around.
Twitter can help businesses expand their visibility online.
Marketing has become more technical than ever before.
Most businesses focus heavily on improving their communication with consumers.
A clearly defined marketing strategy is one of the most essential parts of a business.
The business world heavily relies on technology for success. Consumers have become more tech-savvy and use technology to connect with various brands.
How will the dispersion of data affect the world moving forward into 2012?
It would be foolish to deny the importance of social media. It has changed the way businesses interact with the public and, for consumers, it is a way to discuss any given topic aloud.
After a good night's rest, people wake up to the reality that we're all living in 3D.
Creative industries may have been hit the hardest in the recession.
During the recession, many companies scaled back their spending on marketing campaigns. With an uptick in hiring there has been a resurgence in design marketing, employers have begun to hire individuals to fill graphic web design jobs.
Over the past five years, Facebook has completely altered how we interact with other people, brands and even inanimate objects.
Creative professionals have a lot of opportunities in today's employment market, even more than individuals looking for work in several other industries.
Marketing techniques change all the time. Annual trends revolutionize the marketplace, exhaust budgets and show tentative results. In 2012, many organizations are planning to go back to the basics with a few slight twists.
Many larger businesses enjoy the benefits and luxuries associated with having an in-house creative department.
A lot has changed in the business world in the past decade. Today, most businesses prefer to narrow down their campaigns to target smaller niche communities within one market.
The professional world is always evolving, and the same tricks and technology that get you by today might not cut it tomorrow.
The internet is a valuable resource for business owners and consumers. Many people prefer to research topics on their computers or mobile devices instead of hitting the local library and picking up a few books.
Businesses that have incorporated an online component into their makeup in 2011 will want to utilize their investment for all of its worth in 2012.
There is hardly a day where the average person wakes up in the morning and doesn't checks Facebook. Employers leverage social media to their advantage.
Video marketing has the potential to revolutionize how businesses communicate their messages to consumers. Websites are growing more interactive by the day, and with new web development coding, like HTML5, mobile devices are able to navigate the web with growing ease.
Video content is becoming more important for companies that are attempting to create a more engaging presence online. In the next year, video content marketing is expected to take even further control, and possibly find its way into more advertising budgets across all industries.
Brands that have already established themselves in the marketplace often have a different set of demands than those just starting out.
Keeping updated on the latest marketing trends is a full-time job. Big businesses focus a lot of their efforts toward understanding consumer trends before they start, and in some instances, they have found success.
Marketing communication professionals hardly go a day without hearing about the advantages or disadvantages of social media.
As 2012 approaches, the way organizations plan to market their services or products will incorporate a lot of the findings from 2011.
The social media website has increasingly become an important aspect of any marketing strategy, as it provides an easy way to communicate with consumers and, hopefully, foster a relationship with them.
Social media outlets are one of the many innovative marketing platforms that businesses across industries are using to spread their brand and message.
It is hard to deny that the recession that began in 2008 is still affecting the way that businesses spend money in 2011. Although, in some industries, this decline in spending has not affected the rate of employment - it may have increased it.
Search engine rankings play a vital role in today's world. Every business, if they could, would want to place their website above the competition on search engines such as Google and Bing.
In 2011, businesses found that consumers increasingly prefer to navigate the World Wide Web on their smartphones and tablet computers.
These days, many people are struggling to find work. However, recent reports indicate that they may just be looking in the wrong places. While the national unemployment rate is hovering around 9 percent, there are open positions in some pretty enjoyable industries.
Every business wants to establish its service as a leader in its respective industry.
Freelance work opportunities are rising, and more people should look at these options as viable career paths.
Technology affects almost everything we do. An innovative discovery in one industry could completely alter how we interact in another. The unveiling of HTML5, for example, will impact several creative fields, and force existing web developers to scramble to keep up with the latest trends.
In the fourth quarter of 2011, trends are emerging that could affect the year to come.
Through economic upheaval, we learn a lot about the state of the business world.
For many shoppers, the aesthetic appeal of a product is the deciding factor in whether or not it will be purchased that day. It is an interesting concept to try and understand, since most designs are built in such a way that we overlook their finer details.
The internet is a scary terrain to try and navigate. The algorithms that dictate the ranking of websites on search engines change so regularly, that hardly anyone can claim that jobs in social media marketing are easy to fill.
As businesses begin to reflect on the past year and start looking toward 2012, many will reevaluate where they focus their advertising dollars.
In the upcoming year, the internet will dramatically change.
Similar to how the job market changes monthly, so does the way employers conduct interviews and eventually bring on new hires.
Web design has always played a vital role in the online presence of a business.
It's never too early to begin thinking about 2012. It's just around the corner, and with each new year comes a fresh start.
Advertising has gotten too complex for it to be described and categorized into a single, explainable industry.
On the outside, account management jobs may seem rigid and uncreative. Account managers have to guide sales and creative teams in the right direction.
Technology has changed the ways a lot of jobs are performed. In some cases, the development of computer software and operating systems have taken one line of work and divided it into two in order to complete necessary responsibilities in a timely manner.
As employers recognize the important link between a positive public image and the success of their businesses, they will increasingly turn to public relations specialists for their communication needs.
In the creative world, management is as important as an innovative mind.
In the past two years, e-commerce jobs have enjoyed an increase across various industries. The trend shows that people are growing increasingly comfortable with purchasing products and services over the internet.
It's no secret that the job market is in a less-than-ideal place - or that creative industries suffer when money is tight.
The web hasn't been around for very long, but in that time, it has quickly become the most utilized advertising frontier.
Web design jobs have been heavily sought-after for the past 10 years. The dot-com boom influenced brick-and-mortar businesses to take to the internet and market their services to a wider audience.
Temporary staffing jobs are bountiful in creative industries.
The creative industry has seen its fair share of growth in the past few years. In part, this expansion is due to technology, such as the internet, which has become the main venue for individuals wanting to connect and converse with one another.
The creative industry has seen great growth in the past year, with more businesses turning toward the internet for advertising, communication and sales.
Social media plays a vital role in the success of businesses around the world. Whether it is using Facebook or Twitter to directly engage and communicate with consumers or having a presence on LinkedIn in order to build a professional network, the trend may be here to stay.
When businesses need to quickly fill positions to complete projects on deadline, they turn to freelancers for help.
Cultural fit within a business is more about what motivates employees than how well they socialize with one another. In order for a business to thrive and continue to produce traction in an industry, it is critical to hire people who share the same core values.
Creatives are a passionate bunch. After all, their work is subject to extreme amounts of scrutiny, and they usually put in long hours revising drafts for clients who don't know what they want. It can drain their spirits and prevent them from tapping into their creative juices.
Part of being a creative company is coming up with innovative and unique ideas. It's hard to stand out amongst the pack without a service that readily accepts trends in business and evolves to meet consumer needs.
An important part of the professional networking process is mentoring newer employees, and in some instances, looking to senior management for advice.
Many individuals focus on developing a personal brand that directly engages with potential employers. Recently, however, there has been a lot of buzz over the importance of establishing a company's brand with an equal amount of flavor and personality.
Increasing traffic, improving conversion rates and establishing thought leadership are among most corporations' main goals.
Businesses are constantly looking for new ways to reach and communicate with customers. However, even some strong marketing and advertising plans have the potential to plateau once they've tapped the relevant customer bases.
Every business wants to be considered a thought leader in its industry.
A niche market is not something that is created - it already exists
The days of walking into an agency and submitting an application in person are long gone.
In this day and age, potential new hires often send in their portfolios, resumes and cover letters through email services rather than the U.S. Postal Service.
The complex job market is a competitive field for employers and employees.
Tattoos are not just for bikers, gang-members and rockstars anymore.
Mobile applications are triggering a fundamental shift in the way people use mobile phones. In 2011, 85 percent of shipped cellphones included browser and mobile application capabilities, according to Gartner Inc.
What business doesn't want new customers? A successful company should be continuously finding ways to attract new consumers and people of interest in order to expand its network, reputation and opportunities for growth.
Temporary help services are booming in 2011 as companies are beginning to allocate more money to hire new employees.
Advertising is changing.
Creative careers are evolving everyday. The transition from old to new technology has influenced the way many companies operate by creating new opportunities and presenting new challenges to public relations, advertising and branding agencies.
In today's business world, hiring a social media expert is a tempting way to gain new insight into consumer trends and broaden a company's reach into its niche market.
In today's evolving world, every product on the market has to have an interactive component.
Companies are constantly looking for new ways to attract top talent to their creative teams.
There is currently a huge demand for quality web designers. More business is transitioning to the internet, and websites serve as the most trusted informational source for your product or service.
Hawaii has a rapidly growing artist population compared to the 49 other states that it is separated from.
Companies have a choice to make when deciding on creating an in-house creative department or out-sourcing the work to an established agency.
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