INTERACTIVE CREATIVE MARKETING

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The importance of branding and the birth of "smashability"
2013-05-24

In recent years, consumers have begun demanding more engaging and unique promotional initiatives, and brands have finally started to take notice.

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How will online marketing grow in 2013?
2013-05-24

The online landscape is always changing, and brands are learning that if they want to keep up they need to regularly alter their approaches.

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Coming up short: Brands recognize that their sites are sub-par
2013-05-20

The overall refinement and improvement of the internet has caused users to demand a much higher level of experience from their favorite brands.

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Mind the app: the changing role of promotional apps
2013-05-17

As mobile continues to grow and evolve, many companies are looking for new ways to use the medium to increase their presence and improve their engagement efforts.

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The last push: The growing need for personalized conversions
2013-05-15

Brands now have more information about their customers at their fingertips than ever before.

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Is branded content replacing the traditional ad
2013-05-13

The methods consumers use to learn about companies and make purchasing decisions is changing almost too quickly to be tracked.

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Going social: How social logins can improve your brand's site
2013-05-08

Consumers are increasingly demanding a more personalized web experience from brands, and recent research reveals that they are willing to do a lot to receive it.

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The death of the resume
2013-04-19

Want to be noticed by hiring managers? Instead of focusing on writing and refining a resume, job seekers should focus on optimizing their online personal brand.

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Creative Department Outlook: Special Edition Q&A with Cindy Ponce
2013-04-19

Many companies struggle with recruiting and managing creative talent.

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Mobilize, optimize and organize: the keys for the new age of paid search
2013-04-15

Paid search results have become an instrumental component in business' efforts to increase their brand's exposure and foster online engagement.

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Not enough hours in the day: executives seek help for social media
2013-03-25

Business executives are beginning to better understand the importance of social media marketing to their overall success.

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Leaving followers behind to generate engagement
2013-03-20

The rapid development of the online marketing arena has changed not only the way companies promote themselves, but also the end goals of doing so.

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SXSW review with Ed Willis
2013-03-19

South by Southwest's Interactive Trade Show has come and gone, but the trade show has once again left a lasting impact.

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Social Services: Using social media to improve business services
2013-03-15

Although the vast majority of brands understand that social media is crucial for their success in terms of engaging their customers, recent research suggests that most of them, especially smaller and growing businesses, have had trouble implementing a successful strategy.

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New trends affecting online video success
2013-03-14

The online habits of consumers are rapidly shifting away from straightforward engagement to a more interactive, multifaceted approach.

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Social skills: Measuring your social media campaign
2013-03-13

Nobody can deny the important role that social media plays in increasing a brand's exposure and attracting new customers.

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Infographics and virality: a dynamic duo
2013-03-12

In their efforts to reach new customers and increase the exposure of their brands, many companies have stepped up their efforts to launch a successful viral marketing campaign.

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The right time to redesign your website
2013-03-04

As marketers plan their budgets for the new year, a growing number of them are planning to invest more funds into online marketing initiatives as well as structural efforts like improving the attractiveness and usability of their websites.

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Setting the tablet: paid ads increase on mobile devices
2013-02-21

It is often said that the three most important aspects of a piece of property are "location, location, location."

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Chief Social Media Officers
2013-02-20

The majority of CEOs have a lot on their plates and many find it hard to play an active role in every facet of their businesses.

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Creating a brand ecosystem
2013-02-19

Marketing executives are becoming increasingly aware of the benefits of creating an extensive and self-contained online presence.

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Backing up your video campaign
2013-02-18

Video has emerged as one of the most powerful content types for companies to attract new customers and launch successful viral marketing campaigns.

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Bringing a social media campaign to the next level
2013-02-15

It hasn't taken long for companies to understand the benefit of stepping up their social media marketing efforts, although it has taken slightly longer for many to hire the necessary creative talent to achieve this goal.

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Community pillars: fostering conversation between customers
2013-02-14

An increasing number of consumers are learning about brands online and sharing experiences with each other on various platforms.

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The rapidly growing world of e-commerce
2013-02-13

The volume of online sales has risen dramatically in each of the last few years, and 2012 was no different.

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The right - and wrong - ways to use mobile marketing
2013-02-12

In many ways, mobile marketing is in an important transitional phase. Even as marketers in every industry recognize the incredible power mobile marketing offers, few have learned to effectively tap into it.

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Mobile and desktop users continue to diverge
2013-02-11

One of the fundamental mistakes a business can make is to assume that the target of online marketing efforts is a monolithic entity.

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Adding a 'chief storyteller' to your marketing team
2013-02-11

The shift toward branded content marketing has been underway for several years, but will gain significant traction in 2013, according to several new surveys of American marketers.

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Mobile, video and social top marketers agendas for 2013
2013-02-07

One of the hardest tasks for executives is predicting how technology will evolve in the near future and how they should staff to prepare themselves for these changes.

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Q&A with Linda Daniels
2013-02-06

Earlier this year, we published our "Talent in Demand: The Next Generation of Creative Roles" white paper that highlighted specific career paths set to take off in the second half of 2012.

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Mobile power: Targeting hyper-engaged mobile shoppers
2013-01-31

Smart businesses understand that trying to increase the size and loyalty of their customer base is not always a matter of reaching as many people as possible.

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Social media: Not just for B2Cs any more
2013-01-31

B2B companies sometimes feel as though their marketing strategies differ dramatically from those of B2C businesses.

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Mobile media: how social media and mobile devices are merging
2013-01-29

As businesses look ahead to 2013, many of them are closely inspecting the emerging trends in social media marketing.

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Despite strong competition, emails reign supreme
2013-01-29

With the emergence and rapid rise of content marketing, brand pages and mobile advertising, it is easy to lose sight of another, more tried-and-true marketing technique: email.

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Be more social: Why investing in social media marketing pays off
2013-01-24

Many people assume that successful online marketing campaigns are exclusive to large companies, but increasingly small businesses have learned that they, too, must approach web promotions with the same amount of devotion and fervor as their larger counterparts.

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The growing pains of content marketing
2013-01-22

Just a few years ago, content marketing was a fairly monochromatic field.

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Video: The uncharted marketing frontier
2013-01-15

Creative departments try to remain ahead of the curve in terms of what marketing channel will be the next big thing.

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What's a cell phone worth to marketers?
2013-01-10

Technology has a way of making people feel like new inventions are products they can't possibly live without.

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Archive tweets show where new potential lies
2013-01-08

Social media marketing is a growing resource for professionals and, even while the practice has many critics, businesses plan to increase their use of specific networks in 2013.

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All signs point toward e-commerce this holiday season
2013-01-08

Thanksgiving weekend is traditionally the kickoff to holiday shopping for many Americans.

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Instagram's growth highlights demand for social talent
2013-01-03

Just when companies thought they had social media figured out, a new platform explodes onto the marketplace and shakes up the whole industry.

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Video media: Is it driving sales for your business?
2013-01-03

Employers are increasingly looking for creative talent to fill video marketing jobs as consumers are drawn closer to the medium.

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Instagram engagement means big bucks for marketers
2012-12-27

Instagram has over 100 million active users today, and an increasing number of brands are using the social platform to reach prospective customers.

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Mobile ad growth too vast to ignore
2012-12-26

With the holiday season on the horizon, it's time to think about dedicating more time to developing a marketing strategy that will compel consumers to purchase products for their loved ones.

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Could Skype perfect your lead generation efforts?
2012-12-18

The web provides marketers with a plethora of lead generation opportunities.

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New tech trends to further shape business in 2013
2012-12-13

As 2013 approaches, it's time to look at certain industry trends that could spark upticks in employment across various business sectors.

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Why aren't companies taking the mobile web seriously?
2012-12-12

The average consumer engages with branded information on multiple devices on a daily basis.

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What if you knew which posts were most popular?
2012-12-06

Marketing will inevitably be comprised of mostly digital channels.

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Want to know who to hire in 2013?
2012-12-04

The lead generation process grows more complex as new channels are introduced into the mix.

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How mainstream is your new media campaign?
2012-12-18

Marketers understand that internet marketing has become an invaluable channel to use for promotional outreach programs.

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What marketing trend will follow into 2013?
2012-11-27

Marketers who want to make an immediate impact in 2013 should consider the benefits of mobile local marketing.

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Holiday shoppers: How to get your product in their hands
2012-11-19

Employers should push their open marketing jobs before the holiday season edges even closer.

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How human is your brand?
2012-11-13

Business has moved online. Today, consumers head to the web to conduct preliminary research and discover the products and brands they plan to buy in the future.

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Your market research can bring holiday cheer
2012-11-09

Now that October is in the past, marketers can start to look forward and plan for the holiday season.

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Think of your mobile and email marketing efforts as best friends
2012-11-06

As more consumers upgrade and purchase smartphones, marketers must adapt their outreach programs to appeal to people who, at times, aren't always stationary.

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Your content runs the risk of being dubbed "annoying"
2012-11-01

Consumers are constantly connected to the internet. The web reports the news, hosts branded websites and features social networking options, and it'd be next to impossible to find a company today without a desire to bolster its internet marketing efforts.

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Give mobile users what they need
2012-10-22

Smartphone technology has been integrated into the lives of many people in a relatively short period of time. Today, people cannot leave their home without carrying their mobile device or using their phone to cure boredom during their commute.

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Let your voice be heard through Twitter
2012-10-22

Social media is an invaluable part of everyday life for many Americans.

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What mobile technology can do for you
2012-10-18

Marketers focus their attention of developing campaigns that resonate with specific demographics.

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Video gives the static web a makeover
2012-10-17

Most business owners think of the internet as the latest media channel. While this belief isn't wrong, a lot of the content seen on the web is static text and images, with little interactive information on the sites people use every day.

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SEO demands executive attention
2012-10-17

When it comes to driving traffic to a website, professionals depend on search engine optimization (SEO) campaigns.

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2 reasons your business needs social media
2012-10-15

New studies show that social networking sites offer additional competitive advantages, and that a social media manager must source creative talent to leverage all these platforms have to offer.

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The augmented world of marketing
2012-10-11

When you employ creative talent to help bring new business to your company, it's easy to get lost in digital technology and web marketing.

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Employers build a home for in-house creatives
2012-10-08

The unemployment rate in the United States dropped to 7.8 percent in September 2012 - the lowest recorded level since President Obama's inauguration.

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Mobiles users say, "The faster the better."
2012-10-08

A significant portion of Americans use mobile phones every day to navigate from one place to another, communicate with professionals and friends and make purchases from their favorite brands.

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Q&A with Linda Daniels
2013-02-06

Last year, we published our "Talent in Demand: The Next Generation of Creative Roles" white paper that highlighted specific career paths set to take off in the second half of 2012. With the new year well underway, we thought it would be best to take another look at those creative roles and talk about whether those positions will remain in demand in 2013, or if new roles are ready to take their places.

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Get the most from your digital content
2012-10-03

Quality digital content is at the center of many social media marketing jobs.

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Leverage the network you're in
2012-10-03

Technology has an extremely important role in the world of people who hold marketing jobs, and social media is at the forefront of the industry today.

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No matter the filter, Instagram's future looks bright
2012-10-02

Every business professional knows who the big players are in the world of social media - Facebook, Twitter and LinkedIn.

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What does your copy say?
2012-10-02

As a professional, you've done your time in the classroom, learned everything you could about your craft and actively climbed the ranks to maintain a stable job.

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A picture speaks a thousand words, but a video conveys more
2012-10-02

Now that the majority of internet users has visited websites like YouTube and Vimeo, businesses have discovered the benefits associated with video content.

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Pinterest promotions reward repins
2012-10-02

Pinterest has grown so fast since its inception that many businesses have been forced to put together a creative team quickly and use those professionals to leverage a site for greater brand exposure.

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3 UI design tips for Droid devices
2012-09-25

In the United States, more than 114 million people own smartphones, a new comScore study reports. Of those 114 million people, nearly 52.2 percent use Google Android phones, and designing programs and websites for those devices is pivotal for the success of a business.

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What can video do for you?
2012-09-25

As a marketing director, your main objective for your company is to increase brand awareness.

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IFTTT and more Twitter tools to know
2012-09-24

Assuming you are well aware of trends changing the face of online marketing today, there are some advanced techniques you can use to improve how your company conducts social media marketing.

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If you're not in love with pop culture, you should be
2012-09-24

Andy Warhol is often quoted for his iconic statement "In the future, everybody will be world-famous for 15 minutes." While this quote might apply to the average American, it certainly is not the goal for many businesses and their creative teams.

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Tumblr your way to new leads
2012-09-20

As an online marketing strategist, you've likely created specific search engine optimization jobs to help you and your creative team improve online rankings and visibility.

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Social media isn't just for kids anymore
2012-09-20

Search for any brand online, and within the top 10 provided links, you'll find branded social presences. Companies have learned that creating and maintaining social profiles can increase the amount of digital space they control.

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U.S. workforce gets a female perspective
2012-09-18

The job market in the United States is changing. The influx of new professionals looking for work has created an overwhelming amount of competition for available jobs.

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Hello, Twitter. Is anybody out there?
2012-09-18

With practices like search engine optimization (SEO), pay-per-click advertising and social media marketing all growing in importance, it can be difficult for project managers to understand the channels that would best complement promotional objectives.

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Flex your advertising muscles with direct marketing campaigns
2012-09-18

A business that incorporates online technologies can be successful with its marketing efforts, and it may use both direct marketing and web-based tools to support advertising campaigns.

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The top three benefits of responsive web design
2012-09-17

Many companies are examining ways to make their websites more user-friendly for visitors who use desktop computers, laptops and mobile devices.

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Graphic designers blend creativity with business
2012-09-17

Graphic designers figure out ways to use colors, illustrations and objects to make a design appealing and functional.

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Best practices from successful web design agencies
2012-09-10

Web design agencies often have specific criteria they consider when reviewing job applications for web design jobs.

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Can creative professionals help jump-start the U.S. economy?
2012-09-10

Creative departments typically manage a variety of personnel, including 3D animators, graphic designers, illustrators and more. While these companies may offer a collection of services to clients, they might also be sparking the national economy.

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A look at some of the alternatives to Google Analytics
2012-09-06

Those who perform work in web analytics jobs might use Google Analytics as their primary outlet for information. While Google delivers several options, there are web-based alternatives that provide consistent results. In fact, knowing how to use these may help increase your website's performance.

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How apprenticeships can impact companies and job seekers
2012-09-06

Experience is often what hiring managers look for when reviewing employment applications, but hands-on experience can be difficult for job seekers to obtain.

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Fewer workers living paycheck to paycheck
2012-08-29

The economic recession that impacted employers and job seekers in the late 2000s appears to be approaching its end, and evidence of this is reflected in recent data.

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Empowering employees can lead to increased workplace productivity
2012-08-28

Many companies often try to engage their workers in a number of ways. Businesses typically want their employees to take an active role in their work because those who truly care about the success of their companies might become more likely to complete high-quality projects.

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The success of the expanding business
2012-08-28

Defining workplace roles is becoming increasingly difficult for some businesses. While some companies typically want team players who complete specific daily tasks, other businesses seek high-quality talent who possess flexibility and a desire to increase their value to their respective employers.

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Inappropriate language may negatively impact employees and job candidates
2012-08-22

When it comes to hiring the top talent for your business, it's worthwhile to display courtesy and professionalism in your everyday behavior.

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A look at the most wired Olympics to date
2012-08-21

The London Olympics might have earned a gold medal for its performance relating to digital businesses, as many companies were able to share their messages with advanced marketing campaigns.

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Taking a team approach to employee recruitment
2012-08-21

It takes a team effort to be successful in the workplace - there's truly no "I" in team. While no employee is an island, employers might put their hiring in the hands of a single human resource professional.

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Should employers ignore common resume blunders?
2012-08-20

A misspelled word or a formatting mistake could have a significant impact in the hiring process. Employers will want to carefully examine employment submissions, as these could give companies insight into the dedication and professionalism a candidate displays in his or her everyday tasks.

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Is the creative economy growing?
2012-08-16

As a company in the creative industries, you're likely trying to find staff members who can fill a variety of needs. You might need artistic, versatile personnel who can join your team and contribute from day one.

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A closer look at the job market
2012-08-15

The current job market poses challenges to employment recruiters and candidates. While both parties want to find a perfect match, a variety of factors play a role in determining whether there is fit that benefits each side.

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What is the role of social media in job recruitment?
2012-08-15

While some social media use might be inappropriate during the workday, more companies are investing resources in these tools to find new talent for their businesses.

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Keeping digital talent plugged in
2012-08-13

As a business professional, you want to bring high-quality talent into your organization. However, you'll need to make sure these new hires have the skills to thrive, especially in the growing digital workplace.

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Reach out to candidates on LinkedIn
2012-08-09

Employers frequently seek ways to bring high-quality candidates on board, especially in the creative services industries. In fact, many businesses have shown a greater willingness to connect with job seekers via LinkedIn, a web-based social network that connects business professionals and employers.

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Is your employer brand ready to go Mobile?
2012-08-09

In the past year, smartphone adoption has grown, with nearly 110 million Americans owning a smartphone device as of April 2012, up 44 percent from the previous year.

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Catch consumers in a web of consistent branding
2012-08-06

A company's brand is its most valuable asset. A strong reputation in a competitive marketplace can help a business stand out and generate higher returns than its competition.

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Does your company need a marketing manager or marketing communications manager?
2012-08-06

In today's competitive business world, you need to employ top talent to keep your company competitive. Without a skilled workforce, you won't be able to go head-to-head with the big players in your industry, and professional growth will be hard to initiate.

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3 tips to creating a truly interactive web site
2012-07-30

If you are designing your brand's website or revamping its current model, you should adhere to the latest interaction design trends that have been established in 2012.

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A temp may impact the world
2012-07-30

As a business owner, you want to keep your thumb on the pulse of the marketplace. Failing to keep abreast of inevitable changes in employment could put your company at a disadvantage, as your competition may become better equipped for the future and leave you in the dust.

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Spread your brand across the web
2012-07-26

A website is an extension of a business' brand. While a company may have built a reputation for itself in the offline world, it's time for that same message to be communicated through online endeavors.

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Do you need a developer or a designer?
2012-07-26

In the internet age, it's important to have a staff on hand capable of innovating for the future. Having a business website is an essential component of marketing, advertising, sales and branding, so employing creatives to help cultivate an online presence is vital for a successful organization.

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Build your network, become the preferred partner
2012-07-26

The professional world is all about who you know. Even with top skill sets and a talented team of hardworking creatives, it can be difficult to become the preferred partner in your industry.

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Department evolution can improve the creative process
2012-07-23

As a creative director, you need play to your professional strengths.

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The only designer in a sea of creativity
2012-07-23

Working in the creative industry does not always mean you're employed by a large commercial agency, walking the hallways in some new-age structure or attending creative brainstorming sessions with your peers.

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Are you using job boards to your advantage?
2012-07-23

As a business owner, you want to make sure that when you have employment gaps, those positions are filled quickly.

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Don't write good, write well!
2012-07-18

In case you haven't noticed, the internet is where many of today's most successful businesses spend the bulk of their time advertising to prospective customers.

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Dress to impress, but don't lose what makes your brand unique
2012-07-18

In marketing and advertising, the way a company brands itself often dictates subsequent promotional efforts.

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Are you attracting mobile job seekers yet?
2012-07-16

The professional world is at the mercy of evolving technologies, and while these innovative solutions often change things for the better, businesses struggle to keep up with emerging trends.

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2 tips to make remote working enjoyable
2012-07-16

The draw to a home office is that you don't have to wear those constraining work clothes or deal with your neighbor's annoying eating habits.

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Web developer roles evolve as the internet expands
2012-06-28

The web has certainly evolved over the past two decades, transitioning from single-column, text-based sites into multimedia presentations.

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4 steps to governing social media use in the workplace
2012-06-28

The United States job market has shown positive signs in 2012, and many employers are looking to hire new professionals in the coming months.

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Where are the creative jobs in 2012?
2012-06-22

The United States job market continues to mend over the course of 2012.

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Product marketing jobs make a comeback
2012-06-15

When financial circumstances are tough, businesses are more likely to cut their creative campaigns before all other tactical efforts.

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Small creative businesses need your unique skills
2012-06-15

In the coming months, employment opportunities may improve for job seekers in the United States.

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Modest American job growth shows positive economic signs
2012-06-15

Employment numbers have been less than ideal over the past few months, with actual job creation figures shortcutting many economist predictions.

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Have the skills? Land the job: Video Producer
2012-06-13

After a significant population of people gained access to the internet, the world became a more connected place.

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How to spark a bulb of inspiration this summer
2012-06-06

The moments spent in the workplace can drag, and the large windows in the office don't always let in the desired amount of sunlight. This can cause a creative team to feel sluggish and fall to the peril of summer doldrums.

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How does modest job growth affect employers?
2012-06-06

Job growth is a hot topic in the United States, and while new employment opportunities are created monthly, the amount of open roles continues to be fewer than forecast.

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Building a loyal workforce through incentive programs
2012-06-06

The job market is certainly competitive, and with job creation occurring monthly, employers and employees have to position themselves in the right way to remain influential.

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What incentives attract job seekers most?
2012-06-06

Employment opportunities looked to be trending their way back to pre-recession numbers in early 2012, but recent hiccups in job creation have some economists doubting the market's stability.

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How do you hire when it's time to expand?
2012-05-21

Employment opportunities looked to be trending their way back to pre-recession numbers in early 2012, but recent hiccups in job creation have some economists doubting the market's stability.

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Back to marketing basics
2012-05-21

Big businesses often spend countless hours conceptualizing their latest products and services.

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How your temp-to-hire opportunity supports the economy
2012-05-18

he United States labor market is making less progress than expected.

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Big business - the backbone of job growth
2012-05-16

Big business was blamed by many Americans for the slow job recovery seen between 2011 and 2012, but recent information from the Bureau of Labor Statistics (BLS) paints a slightly different picture.

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How will you retain your top-tier employees?
2012-05-16

The United States job market hasn't recovered 5 million of the 8.8 million jobs it lost during the recession, Bloomberg Businessweek reports.

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How to coddle an apathetic workforce
2012-05-15

The job market is certainly competitive, and with job creation occurring monthly, employers and employees have to position themselves in the right way to remain influential.

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Creativity: The spark the U.S. economy needs
2012-05-01

The mild winter may have played an influential role in the job market recovery experienced between the months of December 2011 and February 2012.

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Economists believe new jobs are on the horizon
2012-04-25

The United States job market saw renewed signs of prosperity in the first quarter of 2012, with employment gains exceeding expectations.

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The key players in UX design
2012-04-24

The United States economy is now projected to grow faster than many experts previously thought, reports USA TODAY's quarterly survey of economists.

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Creatives are in demand today
2012-04-24

The job market in the United States is on the verge of a swift recovery. While March 2012 created 120,000 new jobs alone, employment figures indicate a highly active hiring environment.

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The online and offline debate
2012-04-19

Businesses across all sectors are reaching out to professionals and hiring those who can fill graphic design jobs and web development jobs.

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Let your booth do the talking
2012-04-19

Business owners have ample opportunities to expand their offerings in today's consumer marketplace.

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Employees must adapt to online trends
2012-04-19

Advertisers have been forced to adjust to the times and put a greater focus on promoting through digital channels.

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Recruiters can help fill voids
2012-04-16

The initial frenzy over social media has subsided slightly as almost every business has created accounts on the four most popular platforms.

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Brands get competitive over top talent
2012-04-16

Employment rates are increasing, and businesses are starting to feel more confident about hiring new professionals.

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Mobile apps create jobs and impressions
2012-04-12

Mobile technology has certainly changed the marketing outlook for many organizations.

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Test for success
2012-04-12

Business owners hire professionals to fill open positions, but workers are too often brought on board for their skills rather than their attitudes.

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The agency you pick counts
2012-04-06

The days when companies looking to advertise could simply approach the four or five major agencies on Madison Avenue are gone.

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Your A Team creatives help you achieve success
2012-04-06

Creative firms act similarly to sports teams, which may seem strange at first. Staffing solutions for interactive, creative and marketing professionals.

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Know your worth and needs during negotiations
2012-04-06

Freelancers enjoy many luxuries, but as the sole proprietor of their operations, they need to hone their negotiation skills in order to appreciate success.

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Advertising with the creative brief
2012-04-02

When a business wants to implement a new advertising campaign, it often solicits the project to bidding creative agencies.

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Strategy and creativity - a perfect match
2012-03-30

Design and business strategy have not always gone hand-in-hand.

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Generation Y creatives can make a difference
2012-03-28

When attempting to surpass competitors in a cluttered marketplace, businesses often look at staffing as the solution.

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Optimized video revolutionizes SEO
2012-03-28

Business owners are well aware of the influence search engine optimization (SEO) has in the world today.

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It pays to take risks in business
2012-03-28

New ideas are what fuels the United States economy and the job market.

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Tips to crush writer's block
2012-03-23

Many professionals think they can write copy effectively, but more often than not, they succumb to the pressure of churning out content regularly for their entire career.

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Navigate the tax maze effectively this season
2012-03-23

Working as a freelancer has many perks and few disadvantages, but one thing someone who is self-employed may forget is his or her obligation to file taxes accordingly.

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Temp sector booming as economy ramps up
2012-03-19

Businesses are hiring new employees at an increased rate, and with the United States economy stabilizing, job seekers have new opportunities to find employment.

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SEO helps brands navigate the complex global market
2012-03-15

Businesses operate in an increasingly complex global market today.

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Mobile affects how marketers use social media today
2012-03-12

It is easy to get wrapped up in technology, building upon past creative projects in order to boost innovation and thought-leadership, but without basic communication principles laid down in cement, brands won't stay afloat long.

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Networking can help fill gaps in creative direction
2012-03-09

It's halfway through the first quarter of 2012 and business owners who want to find new avenues for success may want to discover what their current operations are missing.

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The right candidate can complement office culture
2012-03-09

Every business owner understands how imperative it is that all of his or her employees operate with the same vision and goal in mind.

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Consumers who watch videos online also buy more products, study says
2012-03-06

Business owners already understand the importance of video content marketing in today's complex world, but measuring the return on investment (ROI) of these promotional pieces has not always been easy to accomplish.

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Professionals may benefit from temporary work opportunities
2012-03-06

The business world is an increasingly complex place. The ways corporations develop marketing campaigns and create customer outreach programs have evolved to adhere to online trends.

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If there isn't an app for that, there should be
2012-03-06

In 2011, mobile applications transitioned from a luxury business tool to an essential piece of the puzzle for exceptional marketing.

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Building the future with IT
2012-03-06

Large corporations often have several entities they must manage effectively in order to cater to their diverse customer base.

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As Google updates, business models change
2012-03-06

In the past two years, search engine optimization (SEO) and social media marketing (SMM) have become invaluable tools for businesses to use in their outreach programs.

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Consumer privacy poses a threat to online marketing
2012-03-06

Brands have many available outlets to promote their products and services to consumers.

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Multimedia marketing to increase through 2016
2012-03-06

Business owners are quick to buy into emerging media as a way to boost brand recognition and sales.

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Smartphones can help build your brand
2012-03-06

When planning a new marketing campaign, there are many different approaches professionals can take.

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Time plays a factor in creative marketing
2012-03-14

Advertising has become a sport in many ways. There are specific rules to follow, and if professionals fail to adhere to those guidelines, profits and consumers won't be reached effectively.

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Creative staffing agencies can help you hire the top talent
2012-03-06

The recent success many creative organizations have seen from innovative social media and video marketing campaigns has been an encouraging sign for things to come for business owners.

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Analytics can help improve outbound marketing
2012-03-06

The success of a business relies heavily on its ability to compile information about its customers and leverage those findings toward progressive change.

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What makes a good marketing manager?
2012-03-06

There is a wide array of outlets that businesses can use to promote their services, products and expertise in their respective industries.

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Television offers more interactive experiences
2012-03-06

The Super Bowl is over. The New York Giants defeated the New England Patriots, and while New Yorkers may celebrate well into next season , everyone else in the United States is focusing on more resonating information that was discovered during this year's big game.

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Measure online success with web analytics
2012-03-06

Reaching new customers in order to increase revenue and build brand recognition is often a top priority among business owners.

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Online marketing skills are in demand
2012-03-06

The consumer market has changed drastically over the past decade.

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SEO continues to command attention
2012-02-14

Businesses that are easy to find through simple searches on websites like Google, Yahoo and Bing often see higher traffic and increased online sales.

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Online news needs a creative edge to profit
2012-02-14

Having an online component to a business is an increasing necessity in the marketplace today.

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The gaming industry is going social
2012-02-14

Video games continue to impress consumers with their improved graphics and more developed plots.

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E-commerce may help a business grow in 2012
2012-02-14

The month after the holiday season is often a slow period for retail businesses.

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Mobile apps should work on multiple platforms
2012-02-14

Mobile marketing saw its coming of age in 2011 as businesses across all industries began to leverage the capabilities of smartphones for their advertising and promotional needs.

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Social media and SEO can improve brand visibility
2012-02-14

Search engine optimization (SEO) is an invaluable tool for a business to use well.

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Direct marketing reigns supreme
2012-02-14

Online marketing is an invaluable part of a business' promotional strategies.

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Facebook holds top share of online U.S. ad impressions
2012-02-14

Professionals have many obstacles that they must approach with grace and overcome in order to progress in their fields.

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Online marketing may increase offline sales
2012-02-14

Mobile devices allow consumers to interact with one another via social media platforms, text and email, but they also help buyers interact with their favorite brands and retail stores.

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Open creative tech jobs to increase in 2012
2012-02-14

Big businesses that can separate themselves from the competition by improving their brand recognition across all demographics through appealing design and interactive marketing may be able to get ahead in their respective industry.

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Brands should embrace mobile technology - it's here to stay
2012-02-14

Mobile technology continues to garner attention in the marketplace. More technology-based companies are attempting to join in on the fun, introducing tablet PCs and mobile phones in droves.

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User guidelines help brands manage their social profiles
2012-02-14

Brands have quickly embraced social media platforms to nurture the relationships they have with their customers.

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Specialize in generalizing your marketing
2012-02-14

Over the past decade, technology has developed at such a rapid pace that consumers often did not realize just how quickly their communication habits changed.

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New demographics require new marketing tactics
2012-02-14

Big businesses often try to succeed in all areas. They grow their services thinking that the more they can handle and churn out, the better the results.

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Don't let social media ruin your brand image
2012-02-14

Businesses want to improve their marketing. This interest has led many organizations to increasing their online campaigns.

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Expanding companies should hire consultants
2012-02-14

The job market is in flux. People used to want to find full-time employment because it provided many benefits, such as stability and regular income.

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The right font can make an impact
2012-02-14

A business that wants to garner attention in the consumer market needs to brand itself accordingly.

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Creative workers embody similar characteristics
2012-02-14

In the United States, the unemployment rate is hovering just under 9 percent.

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Social TV starts with the Super Bowl
2012-02-14

Social media outlets are still relatively new in the business world.

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Creative websites are in demand
2012-02-14

Web design, while functional, also has an aesthetic appeal.

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The further emergence of video content
2012-02-14

The Holidays are finally over. The new year is quickly kicking into high gear, and marketers are scrambling to find the biggest money making avenues for the next 12 months.

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Responsive websites will reign supreme in 2012
2012-02-14

In today's marketplace, businesses across all industries have entered the digital world and created their own websites. These pages act as ambassadors to consumers. It is often the case that a professional website is the first impression for prospective clients.

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How to inspire creativity in the workplace
2012-01-17

Creative employees are in demand.

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Five traits of highly successful creatives
2012-02-14

The creative and business world have a lot in common.

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Location, Location, Location
2012-02-14

Everyone is wondering where the next big job market boom will take place.

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Top talent wants to be stress-free
2012-01-11

There are promising signs that the job market is stabilizing and even growing.

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Optimistic business owners predict a positive 2012
2012-02-14

The great thing about New Years is that it symbolizes a fresh start. Business owners all agree, as the latest numbers from SurePayroll indicate that more professionals are feeling optimistic about 2012.

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Using manager mystique for professional gain in the workplace
2012-02-14

It is easy for mid-level employees to view the work of upper management or a CEO as easy, or their success as pure luck.

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Consolidate or grow - the debate continues
2012-02-14

At the end of one year and the beginning of another, business owners have the chance to evaluate their strategies and truly measure their overall success in the past 12 months.

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Technology set to revive economy
2012-02-14

For many business owners, the recent economic slowdown is still in the forefront of their minds.

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Pinterest could generate interest among consumers
2012-02-14

A small part of what is required to run a successful business is an eye for innovative marketing opportunities.

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Phrasing can effect creative ideas
2012-02-14

Corporations often employ teams of creatives to manage projects that business-oriented professionals are unable to wrap their brains around.

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The value of a good Tweet
2012-02-14

Twitter can help businesses expand their visibility online.

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Behavioral marketing helps build brand loyalty
2012-02-14

Marketing has become more technical than ever before.

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Technology makes innovative B2C marketing easier
2011-12-21

Most businesses focus heavily on improving their communication with consumers.

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Target audience determines what is relevant content
2012-02-14

A clearly defined marketing strategy is one of the most essential parts of a business.

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Where do viewers focus their attention on Facebook?
2012-04-03

The business world heavily relies on technology for success. Consumers have become more tech-savvy and use technology to connect with various brands.

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What is delivered is more important than the delivery process
2012-02-14

How will the dispersion of data affect the world moving forward into 2012?

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Twitter flubs create new PR jobs
2012-02-14

It would be foolish to deny the importance of social media. It has changed the way businesses interact with the public and, for consumers, it is a way to discuss any given topic aloud.

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3D design jobs will increase as more electronics incorporate the technology
2012-02-14

After a good night's rest, people wake up to the reality that we're all living in 3D.

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Web pages will become easier to use
2012-02-14

Creative industries may have been hit the hardest in the recession.

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Usability impacts web success
2012-02-14

During the recession, many companies scaled back their spending on marketing campaigns. With an uptick in hiring there has been a resurgence in design marketing, employers have begun to hire individuals to fill graphic web design jobs.

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Timeline is here to stay
2012-02-14

Over the past five years, Facebook has completely altered how we interact with other people, brands and even inanimate objects.

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In-house creative departments look to expand
2012-01-17

Creative professionals have a lot of opportunities in today's employment market, even more than individuals looking for work in several other industries.

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More funding, more emailing
2012-02-14

Marketing techniques change all the time. Annual trends revolutionize the marketplace, exhaust budgets and show tentative results. In 2012, many organizations are planning to go back to the basics with a few slight twists.

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Trust that your creative team is worth the investment
2012-02-14

Many larger businesses enjoy the benefits and luxuries associated with having an in-house creative department.

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Remember to share
2012-02-14

A lot has changed in the business world in the past decade. Today, most businesses prefer to narrow down their campaigns to target smaller niche communities within one market.

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The lack of remote work corporate culture
2011-12-19

The professional world is always evolving, and the same tricks and technology that get you by today might not cut it tomorrow.

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Mobile shopping rises in popularity
2011-12-19

The internet is a valuable resource for business owners and consumers. Many people prefer to research topics on their computers or mobile devices instead of hitting the local library and picking up a few books.

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Consumer insights improve online marketing
2011-12-19

Businesses that have incorporated an online component into their makeup in 2011 will want to utilize their investment for all of its worth in 2012.

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You don't need social media experts to see success
2012-04-03

There is hardly a day where the average person wakes up in the morning and doesn't checks Facebook. Employers leverage social media to their advantage.

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Interactive videos starring you
2011-12-19

Video marketing has the potential to revolutionize how businesses communicate their messages to consumers. Websites are growing more interactive by the day, and with new web development coding, like HTML5, mobile devices are able to navigate the web with growing ease.

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Agencies make impressions with video marketing
2011-12-19

Video content is becoming more important for companies that are attempting to create a more engaging presence online. In the next year, video content marketing is expected to take even further control, and possibly find its way into more advertising budgets across all industries.

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The digital marketing evolution
2011-12-19

Brands that have already established themselves in the marketplace often have a different set of demands than those just starting out.

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Let the professionals do the tweeting
2011-12-19

Keeping updated on the latest marketing trends is a full-time job. Big businesses focus a lot of their efforts toward understanding consumer trends before they start, and in some instances, they have found success.

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A user experience that works
2011-12-19

Marketing communication professionals hardly go a day without hearing about the advantages or disadvantages of social media.

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Time to talk to, not at, consumers
2011-12-16

As 2012 approaches, the way organizations plan to market their services or products will incorporate a lot of the findings from 2011.

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Generate more impressions on Facebook
2011-12-16

The social media website has increasingly become an important aspect of any marketing strategy, as it provides an easy way to communicate with consumers and, hopefully, foster a relationship with them.

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Google+ could surpass other social media outlets
2011-12-16

Social media outlets are one of the many innovative marketing platforms that businesses across industries are using to spread their brand and message.

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Graphic design full steam ahead
2011-12-16

It is hard to deny that the recession that began in 2008 is still affecting the way that businesses spend money in 2011. Although, in some industries, this decline in spending has not affected the rate of employment - it may have increased it.

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Link building can build businesses
2011-12-16

Search engine rankings play a vital role in today's world. Every business, if they could, would want to place their website above the competition on search engines such as Google and Bing.

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Digital media meets consumer trends in 2012
2011-12-16

In 2011, businesses found that consumers increasingly prefer to navigate the World Wide Web on their smartphones and tablet computers.

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Businesses focus on creative in 2012
2011-12-16

These days, many people are struggling to find work. However, recent reports indicate that they may just be looking in the wrong places. While the national unemployment rate is hovering around 9 percent, there are open positions in some pretty enjoyable industries.

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SEO-rich content drives industry leaders
2011-12-16

Every business wants to establish its service as a leader in its respective industry.

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To fear change is to deny yourself success
2011-12-14

Freelance work opportunities are rising, and more people should look at these options as viable career paths.

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If there isn't an app for that, there soon will be
2011-12-14

Technology affects almost everything we do. An innovative discovery in one industry could completely alter how we interact in another. The unveiling of HTML5, for example, will impact several creative fields, and force existing web developers to scramble to keep up with the latest trends.

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Entrepreneurs enjoy Virtual Success
2011-12-14

In the fourth quarter of 2011, trends are emerging that could affect the year to come.

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The time has come for freelancers
2011-12-14

Through economic upheaval, we learn a lot about the state of the business world.

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Are we conditioned to react to color?
2011-12-14

For many shoppers, the aesthetic appeal of a product is the deciding factor in whether or not it will be purchased that day. It is an interesting concept to try and understand, since most designs are built in such a way that we overlook their finer details.

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Happy employees means high productivity
2011-12-14

The internet is a scary terrain to try and navigate. The algorithms that dictate the ranking of websites on search engines change so regularly, that hardly anyone can claim that jobs in social media marketing are easy to fill.

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Internet marketing spending increases, again
2011-12-14

As businesses begin to reflect on the past year and start looking toward 2012, many will reevaluate where they focus their advertising dollars.

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HTML5 will affect the web design job market
2011-12-14

In the upcoming year, the internet will dramatically change.

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Past work experience can tell more than personality
2011-12-14

Similar to how the job market changes monthly, so does the way employers conduct interviews and eventually bring on new hires.

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Web design trends improve upon functionality
2011-12-14

Web design has always played a vital role in the online presence of a business.

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In 2012, the digital revolution will affect advertising
2011-12-14

It's never too early to begin thinking about 2012. It's just around the corner, and with each new year comes a fresh start.

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Promotion jobs boost advertising
2011-12-14

Advertising has gotten too complex for it to be described and categorized into a single, explainable industry.

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Without account managers, many businesses would fail
2012-04-03

On the outside, account management jobs may seem rigid and uncreative. Account managers have to guide sales and creative teams in the right direction.

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The future of production art jobs
2011-12-14

Technology has changed the ways a lot of jobs are performed. In some cases, the development of computer software and operating systems have taken one line of work and divided it into two in order to complete necessary responsibilities in a timely manner.

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The growth of public relations in the job market
2011-12-14

As employers recognize the important link between a positive public image and the success of their businesses, they will increasingly turn to public relations specialists for their communication needs.

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How campaigns come together: Creativity and management
2011-12-14

In the creative world, management is as important as an innovative mind.

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E-commerce jobs are on the rise
2011-12-14

In the past two years, e-commerce jobs have enjoyed an increase across various industries. The trend shows that people are growing increasingly comfortable with purchasing products and services over the internet.

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Multimedia design has the potential to be recession-proof
2011-12-14

It's no secret that the job market is in a less-than-ideal place - or that creative industries suffer when money is tight.

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Web analytics jobs: Then and now
2011-12-14

The web hasn't been around for very long, but in that time, it has quickly become the most utilized advertising frontier.

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The emergence of 3D design jobs
2011-12-14

Web design jobs have been heavily sought-after for the past 10 years. The dot-com boom influenced brick-and-mortar businesses to take to the internet and market their services to a wider audience.

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Packaging design is a growing industry
2011-12-14

Temporary staffing jobs are bountiful in creative industries.

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Recognition vs. compensation
2011-12-14

The creative industry has seen its fair share of growth in the past few years. In part, this expansion is due to technology, such as the internet, which has become the main venue for individuals wanting to connect and converse with one another.

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The cities with the most creative job openings in 2011
2011-12-14

The creative industry has seen great growth in the past year, with more businesses turning toward the internet for advertising, communication and sales.

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Social media marketing jobs continue to rise in importance
2011-12-14

Social media plays a vital role in the success of businesses around the world. Whether it is using Facebook or Twitter to directly engage and communicate with consumers or having a presence on LinkedIn in order to build a professional network, the trend may be here to stay.

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How to keep the right freelancer coming back
2011-12-14

When businesses need to quickly fill positions to complete projects on deadline, they turn to freelancers for help.

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How cultural fit can affect a business
2011-12-14

Cultural fit within a business is more about what motivates employees than how well they socialize with one another. In order for a business to thrive and continue to produce traction in an industry, it is critical to hire people who share the same core values.

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Creative incentives for your creative department
2011-12-14

Creatives are a passionate bunch. After all, their work is subject to extreme amounts of scrutiny, and they usually put in long hours revising drafts for clients who don't know what they want. It can drain their spirits and prevent them from tapping into their creative juices.

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The power of group brainstorming
2011-12-14

Part of being a creative company is coming up with innovative and unique ideas. It's hard to stand out amongst the pack without a service that readily accepts trends in business and evolves to meet consumer needs.

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The benefits of mentorship in your professional network
2011-12-14

An important part of the professional networking process is mentoring newer employees, and in some instances, looking to senior management for advice.

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Is personally connecting with your company’s consumer base really that important?
2011-12-14

Many individuals focus on developing a personal brand that directly engages with potential employers. Recently, however, there has been a lot of buzz over the importance of establishing a company's brand with an equal amount of flavor and personality.

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How to sell social media to your CEO
2011-12-14

Increasing traffic, improving conversion rates and establishing thought leadership are among most corporations' main goals.

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The importance of empowering employees and brand advocates
2011-12-14

Businesses are constantly looking for new ways to reach and communicate with customers. However, even some strong marketing and advertising plans have the potential to plateau once they've tapped the relevant customer bases.

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Creating thought leadership within a company
2011-12-14

Every business wants to be considered a thought leader in its industry.

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Discovering your niche
2011-12-14

A niche market is not something that is created - it already exists

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Social media can determine a worker's growth in today's market
2011-12-14

The days of walking into an agency and submitting an application in person are long gone.

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What to look for in a digital portfolio
2012-04-03

In this day and age, potential new hires often send in their portfolios, resumes and cover letters through email services rather than the U.S. Postal Service.

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Using social media to recruit new talent
2011-12-14

The complex job market is a competitive field for employers and employees.

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Tattoos in the workplace: yay or nay?
2011-12-14

Tattoos are not just for bikers, gang-members and rockstars anymore.

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Spending on mobile applications and advertising will increase to $4 billion by 2015
2011-12-14

Mobile applications are triggering a fundamental shift in the way people use mobile phones. In 2011, 85 percent of shipped cellphones included browser and mobile application capabilities, according to Gartner Inc.

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How to create a successful business blog
2011-12-14

What business doesn't want new customers? A successful company should be continuously finding ways to attract new consumers and people of interest in order to expand its network, reputation and opportunities for growth.

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Contingency employment continues to trend up in 2011
2011-12-13

Temporary help services are booming in 2011 as companies are beginning to allocate more money to hire new employees.

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Public relations in a digital world
2011-12-13

Creative careers are evolving everyday. The transition from old to new technology has influenced the way many companies operate by creating new opportunities and presenting new challenges to public relations, advertising and branding agencies.

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The difference between a social media marketing expert and a social media expert
2011-12-13

In today's business world, hiring a social media expert is a tempting way to gain new insight into consumer trends and broaden a company's reach into its niche market.

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The emergence of interaction design
2011-12-13

In today's evolving world, every product on the market has to have an interactive component.

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Companies with remote work policies attract top talent
2011-12-13

Companies are constantly looking for new ways to attract top talent to their creative teams.

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How to choose the right web designer
2011-12-13

There is currently a huge demand for quality web designers. More business is transitioning to the internet, and websites serve as the most trusted informational source for your product or service.

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The field of animation is burgeoning in Hawaii
2011-12-13

Hawaii has a rapidly growing artist population compared to the 49 other states that it is separated from.

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The role of an in-house creative department in today's businesses
2011-12-13

Companies have a choice to make when deciding on creating an in-house creative department or out-sourcing the work to an established agency.

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