SEO continues to command attention
2012-02-14
Businesses that are easy to find through simple searches on websites like Google, Yahoo and Bing often see higher traffic and increased online sales.
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HIREdge Employer News
SEO continues to command attention
Online news needs a creative edge to profit
2012-02-14
Having an online component to a business is an increasing necessity in the marketplace today.
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The gaming industry is going social
2012-02-14
Video games continue to impress consumers with their improved graphics and more developed plots.
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E-commerce may help a business grow in 2012
2012-02-14
The month after the holiday season is often a slow period for retail businesses.
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Mobile apps should work on multiple platforms
2012-02-14
Mobile marketing saw its coming of age in 2011 as businesses across all industries began to leverage the capabilities of smartphones for their advertising and promotional needs.
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Social media and SEO can improve brand visibility
2012-02-14
Search engine optimization (SEO) is an invaluable tool for a business to use well.
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Direct marketing reigns supreme
2012-02-14
Online marketing is an invaluable part of a business' promotional strategies.
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Facebook holds top share of online U.S. ad impressions
2012-02-14
Professionals have many obstacles that they must approach with grace and overcome in order to progress in their fields.
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Online marketing may increase offline sales
2012-02-14
Mobile devices allow consumers to interact with one another via social media platforms, text and email, but they also help buyers interact with their favorite brands and retail stores.
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Open creative tech jobs to increase in 2012
2012-02-14
Big businesses that can separate themselves from the competition by improving their brand recognition across all demographics through appealing design and interactive marketing may be able to get ahead in their respective industry.
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Brands should embrace mobile technology - it's here to stay
2012-02-14
Mobile technology continues to garner attention in the marketplace. More technology-based companies are attempting to join in on the fun, introducing tablet PCs and mobile phones in droves.
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User guidelines help brands manage their social profiles
2012-02-14
Brands have quickly embraced social media platforms to nurture the relationships they have with their customers.
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Specialize in generalizing your marketing
2012-02-14
Over the past decade, technology has developed at such a rapid pace that consumers often did not realize just how quickly their communication habits changed.
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New demographics require new marketing tactics
2012-02-14
Big businesses often try to succeed in all areas. They grow their services thinking that the more they can handle and churn out, the better the results.
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Don't let social media ruin your brand image
2012-02-14
Businesses want to improve their marketing. This interest has led many organizations to increasing their online campaigns.
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Expanding companies should hire consultants
2012-02-14
The job market is in flux. People used to want to find full-time employment because it provided many benefits, such as stability and regular income.
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The right font can make an impact
2012-02-14
A business that wants to garner attention in the consumer market needs to brand itself accordingly.
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Creative workers embody similar characteristics
2012-02-14
In the United States, the unemployment rate is hovering just under 9 percent.
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Social TV starts with the Super Bowl
2012-02-14
Social media outlets are still relatively new in the business world.
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Creative websites are in demand
2012-02-14
Web design, while functional, also has an aesthetic appeal.
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The further emergence of video content
2012-02-14
The Holidays are finally over. The new year is quickly kicking into high gear, and marketers are scrambling to find the biggest money making avenues for the next 12 months.
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Responsive websites will reign supreme in 2012
2012-02-14
In today's marketplace, businesses across all industries have entered the digital world and created their own websites. These pages act as ambassadors to consumers. It is often the case that a professional website is the first impression for prospective clients.
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How to inspire creativity in the workplace
2012-01-17
Creative employees are in demand.
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Five traits of highly successful creatives
2012-02-14
The creative and business world have a lot in common.
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Location, Location, Location
2012-02-14
Everyone is wondering where the next big job market boom will take place.
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Top talent wants to be stress-free
2012-01-11
There are promising signs that the job market is stabilizing and even growing.
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Optimistic business owners predict a positive 2012
2012-02-14
The great thing about New Years is that it symbolizes a fresh start. Business owners all agree, as the latest numbers from SurePayroll indicate that more professionals are feeling optimistic about 2012.
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Using manager mystique for professional gain in the workplace
2012-02-14
It is easy for mid-level employees to view the work of upper management or a CEO as easy, or their success as pure luck.
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Consolidate or grow - the debate continues
2012-02-14
At the end of one year and the beginning of another, business owners have the chance to evaluate their strategies and truly measure their overall success in the past 12 months.
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Technology set to revive economy
2012-02-14
For many business owners, the recent economic slowdown is still in the forefront of their minds.
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Pinterest could generate interest among consumers
2012-02-14
A small part of what is required to run a successful business is an eye for innovative marketing opportunities.
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Phrasing can effect creative ideas
2012-02-14
Corporations often employ teams of creatives to manage projects that business-oriented professionals are unable to wrap their brains around.
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The value of a good Tweet
2012-02-14
Twitter can help businesses expand their visibility online.
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Behavioral marketing helps build brand loyalty
2012-02-14
Marketing has become more technical than ever before.
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Technology makes innovative B2C marketing easier
2011-12-21
Most businesses focus heavily on improving their communication with consumers.
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Target audience determines what is relevant content
2012-02-14
A clearly defined marketing strategy is one of the most essential parts of a business.
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Where do viewers focus their attention on Facebook?
2012-02-14
The business world heavily relies on technology for success.
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What is delivered is more important than the delivery process
2012-02-14
How will the dispersion of data affect the world moving forward into 2012?
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Twitter flubs create new PR jobs
2012-02-14
It would be foolish to deny the importance of social media. It has changed the way businesses interact with the public and, for consumers, it is a way to discuss any given topic aloud.
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3D design jobs will increase as more electronics incorporate the technology
2012-02-14
After a good night's rest, people wake up to the reality that we're all living in 3D.
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Web pages will become easier to use
2012-02-14
Creative industries may have been hit the hardest in the recession.
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Usability impacts web success
2012-02-14
During the recession, many companies scaled back their spending on marketing campaigns. With an uptick in hiring there has been a resurgence in design marketing, employers have begun to hire individuals to fill graphic web design jobs.
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Timeline is here to stay
2012-02-14
Over the past five years, Facebook has completely altered how we interact with other people, brands and even inanimate objects.
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In-house creative departments look to expand
2012-01-17
Creative professionals have a lot of opportunities in today's employment market, even more than individuals looking for work in several other industries.
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More funding, more emailing
2012-02-14
Marketing techniques change all the time. Annual trends revolutionize the marketplace, exhaust budgets and show tentative results. In 2012, many organizations are planning to go back to the basics with a few slight twists.
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Trust that your creative team is worth the investment
2012-02-14
Many larger businesses enjoy the benefits and luxuries associated with having an in-house creative department.
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Remember to share
2012-02-14
A lot has changed in the business world in the past decade. Today, most businesses prefer to narrow down their campaigns to target smaller niche communities within one market.
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The lack of remote work corporate culture
2011-12-19
The professional world is always evolving, and the same tricks and technology that get you by today might not cut it tomorrow.
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Mobile shopping rises in popularity
2011-12-19
The internet is a valuable resource for business owners and consumers. Many people prefer to research topics on their computers or mobile devices instead of hitting the local library and picking up a few books.
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Consumer insights improve online marketing
2011-12-19
Businesses that have incorporated an online component into their makeup in 2011 will want to utilize their investment for all of its worth in 2012.
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You don't need social media experts to see success
2011-12-19
There is hardly a day where the average person wakes up in the morning and doesn't checks Facebook.
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Interactive videos starring you
2011-12-19
Video marketing has the potential to revolutionize how businesses communicate their messages to consumers. Websites are growing more interactive by the day, and with new web development coding, like HTML5, mobile devices are able to navigate the web with growing ease.
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Agencies make impressions with video marketing
2011-12-19
Video content is becoming more important for companies that are attempting to create a more engaging presence online. In the next year, video content marketing is expected to take even further control, and possibly find its way into more advertising budgets across all industries.
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The digital marketing evolution
2011-12-19
Brands that have already established themselves in the marketplace often have a different set of demands than those just starting out.
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Let the professionals do the tweeting
2011-12-19
Keeping updated on the latest marketing trends is a full-time job. Big businesses focus a lot of their efforts toward understanding consumer trends before they start, and in some instances, they have found success.
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A user experience that works
2011-12-19
Marketing communication professionals hardly go a day without hearing about the advantages or disadvantages of social media.
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Time to talk to, not at, consumers
2011-12-16
As 2012 approaches, the way organizations plan to market their services or products will incorporate a lot of the findings from 2011.
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Generate more impressions on Facebook
2011-12-16
The social media website has increasingly become an important aspect of any marketing strategy, as it provides an easy way to communicate with consumers and, hopefully, foster a relationship with them.
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Google+ could surpass other social media outlets
2011-12-16
Social media outlets are one of the many innovative marketing platforms that businesses across industries are using to spread their brand and message.
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Graphic design full steam ahead
2011-12-16
It is hard to deny that the recession that began in 2008 is still affecting the way that businesses spend money in 2011. Although, in some industries, this decline in spending has not affected the rate of employment - it may have increased it.
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Link building can build businesses
2011-12-16
Search engine rankings play a vital role in today's world. Every business, if they could, would want to place their website above the competition on search engines such as Google and Bing.
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Digital media meets consumer trends in 2012
2011-12-16
In 2011, businesses found that consumers increasingly prefer to navigate the World Wide Web on their smartphones and tablet computers.
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Businesses focus on creative in 2012
2011-12-16
These days, many people are struggling to find work. However, recent reports indicate that they may just be looking in the wrong places. While the national unemployment rate is hovering around 9 percent, there are open positions in some pretty enjoyable industries.
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SEO-rich content drives industry leaders
2011-12-16
Every business wants to establish its service as a leader in its respective industry.
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To fear change is to deny yourself success
2011-12-14
Freelance work opportunities are rising, and more people should look at these options as viable career paths.
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If there isn't an app for that, there soon will be
2011-12-14
Technology affects almost everything we do. An innovative discovery in one industry could completely alter how we interact in another. The unveiling of HTML5, for example, will impact several creative fields, and force existing web developers to scramble to keep up with the latest trends.
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Entrepreneurs enjoy Virtual Success
2011-12-14
In the fourth quarter of 2011, trends are emerging that could affect the year to come.
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The time has come for freelancers
2011-12-14
Through economic upheaval, we learn a lot about the state of the business world.
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Are we conditioned to react to color?
2011-12-14
For many shoppers, the aesthetic appeal of a product is the deciding factor in whether or not it will be purchased that day. It is an interesting concept to try and understand, since most designs are built in such a way that we overlook their finer details.
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Happy employees means high productivity
2011-12-14
The internet is a scary terrain to try and navigate. The algorithms that dictate the ranking of websites on search engines change so regularly, that hardly anyone can claim that jobs in social media marketing are easy to fill.
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Internet marketing spending increases, again
2011-12-14
As businesses begin to reflect on the past year and start looking toward 2012, many will reevaluate where they focus their advertising dollars.
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HTML5 will affect the web design job market
2011-12-14
In the upcoming year, the internet will dramatically change.
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Past work experience can tell more than personality
2011-12-14
Similar to how the job market changes monthly, so does the way employers conduct interviews and eventually bring on new hires.
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Web design trends improve upon functionality
2011-12-14
Web design has always played a vital role in the online presence of a business.
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In 2012, the digital revolution will affect advertising
2011-12-14
It's never too early to begin thinking about 2012. It's just around the corner, and with each new year comes a fresh start.
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Promotion jobs boost advertising
2011-12-14
Advertising has gotten too complex for it to be described and categorized into a single, explainable industry.
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Without account managers, many businesses would fail
2011-12-14
On the outside, account management jobs may seem rigid and uncreative.
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The future of production art jobs
2011-12-14
Technology has changed the ways a lot of jobs are performed. In some cases, the development of computer software and operating systems have taken one line of work and divided it into two in order to complete necessary responsibilities in a timely manner.
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The growth of public relations in the job market
2011-12-14
As employers recognize the important link between a positive public image and the success of their businesses, they will increasingly turn to public relations specialists for their communication needs.
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How campaigns come together: Creativity and management
2011-12-14
In the creative world, management is as important as an innovative mind.
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E-commerce jobs are on the rise
2011-12-14
In the past two years, e-commerce jobs have enjoyed an increase across various industries. The trend shows that people are growing increasingly comfortable with purchasing products and services over the internet.
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Multimedia design has the potential to be recession-proof
2011-12-14
It's no secret that the job market is in a less-than-ideal place - or that creative industries suffer when money is tight.
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Web analytics jobs: Then and now
2011-12-14
The web hasn't been around for very long, but in that time, it has quickly become the most utilized advertising frontier.
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The emergence of 3D design jobs
2011-12-14
Web design jobs have been heavily sought-after for the past 10 years. The dot-com boom influenced brick-and-mortar businesses to take to the internet and market their services to a wider audience.
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Packaging design is a growing industry
2011-12-14
Temporary staffing jobs are bountiful in creative industries.
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Recognition vs. compensation
2011-12-14
The creative industry has seen its fair share of growth in the past few years. In part, this expansion is due to technology, such as the internet, which has become the main venue for individuals wanting to connect and converse with one another.
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The cities with the most creative job openings in 2011
2011-12-14
The creative industry has seen great growth in the past year, with more businesses turning toward the internet for advertising, communication and sales.
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Social media marketing jobs continue to rise in importance
2011-12-14
Social media plays a vital role in the success of businesses around the world. Whether it is using Facebook or Twitter to directly engage and communicate with consumers or having a presence on LinkedIn in order to build a professional network, the trend may be here to stay.
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How to keep the right freelancer coming back
2011-12-14
When businesses need to quickly fill positions to complete projects on deadline, they turn to freelancers for help.
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How cultural fit can affect a business
2011-12-14
Cultural fit within a business is more about what motivates employees than how well they socialize with one another. In order for a business to thrive and continue to produce traction in an industry, it is critical to hire people who share the same core values.
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Creative incentives for your creative department
2011-12-14
Creatives are a passionate bunch. After all, their work is subject to extreme amounts of scrutiny, and they usually put in long hours revising drafts for clients who don't know what they want. It can drain their spirits and prevent them from tapping into their creative juices.
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The power of group brainstorming
2011-12-14
Part of being a creative company is coming up with innovative and unique ideas. It's hard to stand out amongst the pack without a service that readily accepts trends in business and evolves to meet consumer needs.
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The benefits of mentorship in your professional network
2011-12-14
An important part of the professional networking process is mentoring newer employees, and in some instances, looking to senior management for advice.
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Is personally connecting with your company’s consumer base really that important?
2011-12-14
Many individuals focus on developing a personal brand that directly engages with potential employers. Recently, however, there has been a lot of buzz over the importance of establishing a company's brand with an equal amount of flavor and personality.
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How to sell social media to your CEO
2011-12-14
Increasing traffic, improving conversion rates and establishing thought leadership are among most corporations' main goals.
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The importance of empowering employees and brand advocates
2011-12-14
Businesses are constantly looking for new ways to reach and communicate with customers. However, even some strong marketing and advertising plans have the potential to plateau once they've tapped the relevant customer bases.
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Creating thought leadership within a company
2011-12-14
Every business wants to be considered a thought leader in its industry.
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Discovering your niche
2011-12-14
A niche market is not something that is created - it already exists
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Social media can determine a worker's growth in today's market
2011-12-14
The days of walking into an agency and submitting an application in person are long gone.
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What to look for in a digital portfolio
2011-12-14
In this day and age, potential new hires often send in their portfolios, resumes and cover letters through electronic mail services rather than the U.S. Postal Service.
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Using social media to recruit new talent
2011-12-14
The complex job market is a competitive field for employers and employees.
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Tattoos in the workplace: yay or nay?
2011-12-14
Tattoos are not just for bikers, gang-members and rockstars anymore.
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Spending on mobile applications and advertising will increase to $4 billion by 2015
2011-12-14
Mobile applications are triggering a fundamental shift in the way people use mobile phones. In 2011, 85 percent of shipped cellphones included browser and mobile application capabilities, according to Gartner Inc.
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How to create a successful business blog
2011-12-14
What business doesn't want new customers? A successful company should be continuously finding ways to attract new consumers and people of interest in order to expand its network, reputation and opportunities for growth.
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Contingency employment continues to trend up in 2011
2011-12-13
Temporary help services are booming in 2011 as companies are beginning to allocate more money to hire new employees.
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Mobile technology is changing the way companies advertise
2011-12-13
Advertising is changing.
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Public relations in a digital world
2011-12-13
Creative careers are evolving everyday. The transition from old to new technology has influenced the way many companies operate by creating new opportunities and presenting new challenges to public relations, advertising and branding agencies.
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The difference between a social media marketing expert and a social media expert
2011-12-13
In today's business world, hiring a social media expert is a tempting way to gain new insight into consumer trends and broaden a company's reach into its niche market.
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The emergence of interaction design
2011-12-13
In today's evolving world, every product on the market has to have an interactive component.
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Companies with remote work policies attract top talent
2011-12-13
Companies are constantly looking for new ways to attract top talent to their creative teams.
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How to choose the right web designer
2011-12-13
There is currently a huge demand for quality web designers. More business is transitioning to the internet, and websites serve as the most trusted informational source for your product or service.
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The field of animation is burgeoning in Hawaii
2011-12-13
Hawaii has a rapidly growing artist population compared to the 49 other states that it is separated from.
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The role of an in-house creative department in today's businesses
2011-12-13
Companies have a choice to make when deciding on creating an in-house creative department or out-sourcing the work to an established agency.
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