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E-commerce may help a business grow in 2012


The month after the holiday season is often a slow period for retail businesses. Consumers have spent a significant portion of money on gifts for their loved ones and take the subsequent month to restore order to their savings accounts. However, now that 2012 is in full swing, the latest numbers from comScore on the growth of the e-commerce industry have provided some knowledge to those organizations wishing to improve upon their financial numbers in the next 11 months.

According to the latest comScore survey, U.S. retail e-commerce spending reached a record $161.5 billion in 2011 - up 13 percent from 2010. The fourth quarter played a big part in the year-on-year growth, as it marked the ninth consecutive quarter of positive growth and fifth consecutive quarter of double-digit growth in e-commerce.

Businesses that do not already have an online sales component may want to create and fill in-house e-commerce jobs to help develop a more convenient outlet for their loyal customers. When it comes to generating the most revenue in 2012, having a clean, accessible e-commerce component to a professional website is important. E-commerce professionals with design, web development and web analytics skills may be a worthwhile workforce to employ.

In fact, e-commerce is projected to be an even more important quality for a retail business as mobile technology continues to advance. Companies across all industries have begun to develop mobile browsing capabilities for their professional websites. Consumers are regularly on the go and having the ability to purchase a desired product while in transit could make a business an attractive outlet to use.

Developing a mobile site may be a valuable investment for a business, as it provides consumers with another way to interact with the brand. People have engaged in comparison shopping practices for years, going from one location to another to find the best deal. Businesses that have a mobile e-commerce element can benefit in a similar manner, as shoppers who are in a brick-and-mortar store can quickly check to see if the product they may purchase can be found for less online. If a business does offer the item at a lower rate, the consumer is more likely to purchase it through the website than in the store.

Today, people often use the internet to get good deals on in-demand goods. Businesses that adhere to this trend may be able to make higher profits throughout the next 11 months, while helping to build a loyal online customer base of consumers all over the world.


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