The recent success many creative organizations have seen from innovative social media and video marketing campaigns has been an encouraging sign for things to come for business owners. In terms of financial costs, online marketing is often more affordable than traditional print and broadcast advertising, and with video content driving more views on a monthly basis, companies may further exercise their creative spirit moving forward into 2012.
In a recent Video Metrix study conducted by comScore, approximately 181 million U.S. internet users watched about 40 billion videos of online content in January 2012. These statistics were driven primarily by the 152 million unique viewers who watched videos on YouTube. Other popular video content destinations were VEVO with 51.5 million visitors, Yahoo! with 49.2 million, Viacom Digital with 48.1 million and Facebook with 45.1 million.
With the amount of consumers looking to video platforms for entertainment and content, businesses may want to explore the advantages of implementing innovative promotional campaigns online. However, business owners who have yet to engage in social media marketing or content creation may not fully understand the sheer number of people required for a successful integration of optimized and interactive content.
A successful social media campaign, one that includes video and written content, typically involves creative professionals in a wide array of fields. A single social media department often includes a marketing strategist, a social media specialist, an online community manager, content writers, marketing managers and various brand management jobs.
Business owners struggling to find the right professionals to fill influential roles may want to work with a creative talent agency. Recruiters often span the United States to garner prospects and connect them with organizations that may benefit from their unique skills. Since social media marketing is new and video content is just becoming relevant on a broader scale, business owners can understandably have trouble sifting through applications and weighing skills higher than others. Creative staffing services can assist in making any new social media department successful by complementing business-savvy professionals with innovative minds to work together, in tandem, to design resonating campaigns.
Business owners who want to take advantage of growing video content viewer rates may want to get in the online marketing game sooner rather than later. Developing an appealing approach before the competition may help an organization create an authoritative reputation that causes it to be viewed as a true thought leader in the world today.