Agencies make impressions with video marketing

Video content is becoming more important for companies that are attempting to create a more engaging presence online. In the next year, video content marketing is expected to take even further control, and possibly find its way into more advertising budgets across all industries.

Jobs in web design may be affected most by video content marketing's coming of age. Websites, for personal computers and mobile devices, will have to incorporate specific coding that adheres to the demands of high-quality video. The surge of video content is not like your average YouTube video of the past. It is premium, high quality and relevant content, that when placed on a website holds just as much of a purpose as the written text beside it. In addition, more companies will boost video advertising through YouTube and other social media outlets. Studies show that while video content marketing has increased online, users have not grown overly aggravated with the services.

Video advertisement views are growing at a faster rate than content views, reports FreeWheel, a video monetization firm. In the third quarter of 2011, FreeWheel showed ad views were up 128 percent from a year ago, a seemingly drastic jump to 7.2 billion views over the course of 2011. In the same vein, digital video content views increased 97 percent to 11.8 billion over 2011. While video began its takeover in 2011, it will continue its thrashing progression into 2012, further revolutionizing online marketing as a whole.

HTML and CSS jobs will be created in many firms that typically resisted marketing trends. Video content should not be ignored, as more mobile devices, such as tablet computers and mobile phones, have already boosted their processors to accommodate the growing demand for high quality video streams, in less time than before. Web developers will have a lot on their plates in 2012, as traditional websites will need to be remodeled and reorganized to incorporate more video components. Businesses that are still skeptical of the reach video content marketing has should consider how many impressions can be made during on 22 minutes episode a viewer chooses to watch online.

When users view a 22-minute episode online, they are likely to see several advertisements, sometimes up to five in one sitting. If more people are turning to the internet for viewing their favorite TV shows, it only makes sense that video content take advantage of this trend, and follow suit.